Folk VML

01 · Featured

Folk VML's most awarded commercial

© Brennans Bread© Brennans Bread© Brennans Bread© Brennans Bread© Brennans Bread© Brennans Bread

Brennans Bread “Brennans Bread” 2026

A father and daughter navigate a grocery store, with the father secretly indulging in the irresistible squeeziness of Brennans bread, much to his daughter's amusement.

Directed by Chip Shergold · Folk VML · Jaywalk

Every shot in the library

02 · Directors

Notable directors at Folk VML

Who made the work, and how much of it won awards. From the credits on every spot.

• © Irish Cancer SocietyTomas Jonsgården2 spots · Irish Cancer Society “Daffodil 2022”
• © Littlewoods IrelandLorcan Hynes2 spots · Littlewoods Ireland “Folk Wunderman Thompson”
• © Horse Racing IrelandStevie Russell2 spots · Horse Racing Ireland “A Proper Day Out”
• © Folk VMLChris Cottam2 spots · Folk VML “Irish Life - Tomorrow Isn't The Answer”
• © LIDLPekka Harju2 spots · LIDL “Pillow Fight”
• © VodafoneTom Hooper1 spots · Vodafone “Rugby”
• © VodafoneChris Balmond1 spots · Vodafone “Home of Trade In”
• © Lidl IrelandHenry Mason1 spots · Lidl Ireland “Get Behind the Fight”
• © Irish LifeMauri R. Chifflét1 spots · Irish Life “Health - You Know Your Body Better Than Anyone”
• © Vodafone IrelandDermot Malone1 spots · Vodafone Ireland “Vodafone Ireland”
• © Lidl IrelandSamuel Abrahams1 spots · Lidl Ireland “Go Full Lidl”
• © Brennans BreadChip Shergold1 spots · Brennans Bread “Brennans Bread”

03 · Clients

Folk VML's clients

Every brand in the library, by award-winning work.

• Irish Cancer Society2022–2024

  4 commercials

• Lidl Ireland2022–2025

  3 commercials

• LIDL2019

  3 commercials

• Vodafone2022–2023

  2 commercials

• Horse Racing Ireland2022–2025

  2 commercials

• Brennans Bread2024–2026

  2 commercials

• Irish Life2023

  1 commercials

• Littlewoods Ireland2020

  1 commercials

• Vodafone Ireland2022

  1 commercials

• Folk VML2025

  1 commercials

• Bank of Ireland2024

  1 commercials

04 · Works with

Who Folk VML works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Folk VML

Our visual library has 21 Folk VML commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Brennans BreadBrennans Bread “Brennans Bread” 2026

© Horse Racing IrelandHorse Racing Ireland “Racing Runs in Us” 2025

© Lidl IrelandLidl Ireland “Lidl - We Care Back” 2025

© Folk VMLFolk VML “Irish Life - Tomorrow Isn't The Answer” 2025

© Lidl IrelandLidl Ireland “Get Behind the Fight” 2024

Most awarded

• © Brennans BreadBrennans Bread “Brennans Bread” 2026Dir. Chip Shergold · Folk VML
• © Horse Racing IrelandHorse Racing Ireland “Racing Runs in Us” 2025Dir. Lorcan Hynes · Folk VML
• © Lidl IrelandLidl Ireland “Lidl - We Care Back” 2025Dir. John Hayes · Folk VML
• © Folk VMLFolk VML “Irish Life - Tomorrow Isn't The Answer” 2025Dir. Chris Cottam · Folk VML
• © Lidl IrelandLidl Ireland “Get Behind the Fight” 2024Dir. Henry Mason · Folk VML
• © Brennans BreadBrennans Bread “The Good Baker” 2024Dir. Stevie Russell · Folk VML
• © Irish Cancer SocietyIrish Cancer Society “We Won’t Stop” 2024Dir. Peter O'Brien · Folk VML
• © Bank of IrelandBank of Ireland “EcoSaver Mortgage” 2024Dir. Chris Cottam · Folk VML
• © VodafoneVodafone “Rugby” 2023Dir. Tom Hooper · Folk VML
• © Irish LifeIrish Life “Health - You Know Your Body Better Than Anyone” 2023Dir. Mauri R. Chifflét · Folk VML
• © VodafoneVodafone “Home of Trade In” 2022Dir. Chris Balmond · Folk VML
• © Irish Cancer SocietyIrish Cancer Society “Daffodil 2022” 2022Dir. Tomas Jonsgården · Folk VML
• © Irish Cancer SocietyIrish Cancer Society “Rachel and Ziya” 2022Dir. Tomas Jonsgården · Folk VML
• © Vodafone IrelandVodafone Ireland “Vodafone Ireland” 2022Dir. Dermot Malone · Folk VML
• © Horse Racing IrelandHorse Racing Ireland “A Proper Day Out” 2022Dir. Stevie Russell · Folk VML
• © Lidl IrelandLidl Ireland “Go Full Lidl” 2022Dir. Samuel Abrahams · Folk VML
• © Irish Cancer SocietyIrish Cancer Society “Still Here” 2022Dir. TJ O'Grady Peyton · Folk VML
• © Littlewoods IrelandLittlewoods Ireland “Folk Wunderman Thompson” 2020Dir. Lorcan Hynes · Folk VML
• © LIDLLIDL “Wish” 2019Dir. Sam Shingler · Folk VML
• © LIDLLIDL “Pillow Fight” 2019Dir. Pekka Harju · Folk VML
• © LIDLLIDL “Carnival” 2019Dir. Pekka Harju · Folk VML

06 · For producers

What producers use Folk VML's page for

1. 01Who Folk VML hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Folk VML's 21 commercials, spot by spot.

   © Brennans Bread© Horse Racing Ireland© Lidl Ireland© Folk VML

   Tomas Jonsgården · Lorcan Hynes · Stevie RussellOpen Folk VML in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Folk VML's work by year, brand and award in one place, and the companies with a similar body of work.

   © Aqualtis Washing Machine© Guinness© Transport for London© Mondelez - Cadbury UK

   Similar: Leo Burnett, AMV BBDO, M&C SaatchiCompare in the library →

07 · Questions

About Folk VML