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Nfl “Holiday Doinkage” 2023

Nfl “Holiday Doinkage” (2023) is a Nfl commercial for 72andSunny. It won one award: Epica 2023 Silver Sports-related Advertising.

During a script table read for the NFL's 104th season, the cast and crew debate the number of "doinks" in a holiday football play.

Video: NFL on YouTube

Shot by shot

  1. A large group of diverse people sit around tables in a dimly lit studio, participating in a script table read for the NFL 104th Season.© Nfl0:00
  2. Keegan-Michael Key, a bald man with a beard, sits at a table with two other people during a script reading.© Nfl0:01
  3. A Black woman with dreadlocks, wearing a black and yellow cardigan, sits at a table, speaking and gesturing with a miniature football and goalpost.© Nfl0:02
  4. A man with a mustache and plaid shirt sits at a table, looking to the right and talking, in a dimly lit outdoor setting at night.© Nfl0:06
  5. A Black woman with curly hair, wearing a black and yellow cardigan, sits at a table, looking down and playing with a miniature football goalpost and a brown ball on a stick.© Nfl0:07
  6. Keegan-Michael Key, a bald man with a beard, wearing a light suit jacket, sits at a conference table, talking and gesturing with his hands.© Nfl0:11
  7. A man with a mustache in a plaid shirt points at a desk lamp, then looks down to write, in a dimly lit room.© Nfl0:12
  8. A group of people are gathered in a dimly lit room, with a large screen displaying "YOU CAN'T MAKE THIS STUFF UP" and the NFL logo.© Nfl0:13

Stills © Nfl. Made by 72andSunny.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Meta-commentary on football's unpredictable nature through a script read.

Tagline: “You can't make this stuff up.”

meta-narrativescript readingbehind the scenesexaggeration for comic effectcelebrity cameo

The cut

Length
15 s
Shots
8
Average shot
1.9 s

What creatives use Nfl “Holiday Doinkage” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nfl “Holiday Doinkage”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large group of diverse people sit around tables in a dimly lit studio, participating in a script table read for the NFL 104th Season.© NflKeegan-Michael Key, a bald man with a beard, sits at a table with two other people during a script reading.© NflA Black woman with dreadlocks, wearing a black and yellow cardigan, sits at a table, speaking and gesturing with a miniature football and goalpost.© NflA man with a mustache and plaid shirt sits at a table, looking to the right and talking, in a dimly lit outdoor setting at night.© Nfl
    Frames from Nfl “Holiday Doinkage”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nfl “Holiday Doinkage” in order, with its length, framing and what happens in it.

    A large group of diverse people sit around tables in a dimly lit studio, participating in a script table read for the NFL 104th Season.© NflKeegan-Michael Key, a bald man with a beard, sits at a table with two other people during a script reading.© NflA Black woman with dreadlocks, wearing a black and yellow cardigan, sits at a table, speaking and gesturing with a miniature football and goalpost.© NflA man with a mustache and plaid shirt sits at a table, looking to the right and talking, in a dimly lit outdoor setting at night.© NflA Black woman with curly hair, wearing a black and yellow cardigan, sits at a table, looking down and playing with a miniature football goalpost and a brown ball on a stick.© NflKeegan-Michael Key, a bald man with a beard, wearing a light suit jacket, sits at a conference table, talking and gesturing with his hands.© Nfl
    Length: 15 s · Shots: 8 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    Nfl “Holiday Doinkage” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More from 72andSunny

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Questions

Which agency made Nfl “Holiday Doinkage”?

72andSunny created it for Nfl (2023).

What awards did Nfl “Holiday Doinkage” win?

1 awards, including Epica 2023 Silver Sports-related Advertising.

What is the tagline of Nfl “Holiday Doinkage”?

“You can't make this stuff up.”

Sources for the credits and awards

winners.epica-awards.com