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Under Armour “Numbers” 2017

Under Armour “Numbers” (2017) is an Under Armour commercial directed by Aoife McArdle for Droga5, produced by Factory Studios. It won one award: D&AD 2017 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

This ad highlights Bryce Harper's impressive baseball statistics, emphasizing that while numbers are important, the sound of the bat hitting the ball is what truly matters.

Video: Aoife McArdle on Vimeo

Shot by shot

  1. A male athlete in a grey hoodie and white long-sleeve shirt adjusts his black batting glove, looking determined on a baseball field.© Under Armour0:05
  2. A close-up shot of a baseball lineup card, showing player positions and jersey numbers, with "15" highlighted.© Under Armour0:07
  3. A baseball player in uniform swings a bat at night in a stadium, silhouetted against a bright stadium light.© Under Armour0:10
  4. A close-up shot of a crumpled dollar bill with the number one visible, against a dark, textured background.© Under Armour0:12
  5. A male baseball player in a red helmet and white jersey holds a bat, looking intensely over his shoulder in a stadium.© Under Armour0:13
  6. A dark door with an "Employees Only" sign is next to a white brick wall with the number "19" painted in red.© Under Armour0:13
  7. A male baseball player in a white jersey with "HARPER 34" on the back swings a bat in a stadium.© Under Armour0:17
  8. A blurry shot of a metal plate with the number "2" on it, then a blurry figure of a person swinging a bat, then a blurry number "3" appears.© Under Armour0:31

Stills © Under Armour. Made by Droga5, Factory Studios and Aoife McArdle.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Numbers tell a story, but the sound of the game is the real magic.

Tagline: “IT COMES FROM BELOW”

athlete's journeyvoice-over narrationmontage of achievementsfocus on detailscontrast of sound and visualsinspirational message

The cut

Length
47 s
Shots
51
Average shot
0.9 s

What creatives use Under Armour “Numbers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “Numbers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male athlete in a grey hoodie and white long-sleeve shirt adjusts his black batting glove, looking determined on a baseball field.© Under ArmourA close-up shot of a baseball lineup card, showing player positions and jersey numbers, with "15" highlighted.© Under ArmourA baseball player in uniform swings a bat at night in a stadium, silhouetted against a bright stadium light.© Under ArmourA close-up shot of a crumpled dollar bill with the number one visible, against a dark, textured background.© Under Armour
    Frames from Under Armour “Numbers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “Numbers” in order, with its length, framing and what happens in it.

    A male athlete in a grey hoodie and white long-sleeve shirt adjusts his black batting glove, looking determined on a baseball field.© Under ArmourA close-up shot of a baseball lineup card, showing player positions and jersey numbers, with "15" highlighted.© Under ArmourA baseball player in uniform swings a bat at night in a stadium, silhouetted against a bright stadium light.© Under ArmourA close-up shot of a crumpled dollar bill with the number one visible, against a dark, textured background.© Under ArmourA male baseball player in a red helmet and white jersey holds a bat, looking intensely over his shoulder in a stadium.© Under ArmourA dark door with an "Employees Only" sign is next to a white brick wall with the number "19" painted in red.© Under Armour
    Length: 47 s · Shots: 51 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “Numbers” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Aoife McArdle

More from Droga5

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Questions

Who directed the Under Armour “Numbers” commercial?

Aoife McArdle directed it, produced by Factory Studios, for the agency Droga5.

Which agency made Under Armour “Numbers”?

Droga5 created it for Under Armour (2017).

What awards did Under Armour “Numbers” win?

1 awards, including D&AD 2017 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising.

What is the tagline of Under Armour “Numbers”?

“IT COMES FROM BELOW”

Sources for the credits and awards

dandad.orgLBB