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Toyota “Good Odds” 2018

Toyota “Good Odds” (2018) is a Toyota commercial directed by Aoife McArdle for Saatchi & Saatchi Los Angeles, produced by Anonymous Content. It won 6 awards, including Clio Sports 2019 Gold — Film Technique / Music and Clio 2018 Silver — Film Technique (Direction) / Direction.

This ad follows the life of a Paralympic skier from birth to adulthood, highlighting the incredible odds she overcame to achieve her dreams, emphasizing Toyota's commitment to mobility and overcoming challenges.

Video: Aoife McArdle on Vimeo

Shot by shot

  1. A newborn baby with a white cap lies in a hospital bassinet, looking around with wide eyes.© Toyota0:00
  2. A nurse in teal scrubs holds a newborn baby up in the air, silhouetted against a bright window in a hospital nursery.© Toyota0:03
  3. A toddler with curly blonde hair, wearing a striped onesie, takes her first steps in a living room, with text overlayed.© Toyota0:11
  4. A young child in a blue snowsuit cries and reaches out while being held by an adult's hand, with a man in a red snowsuit standing nearby on a snowy mountain.© Toyota0:15
  5. Four young girls in black ballet outfits walk down a school hallway, with the central girl having prosthetic legs, as numbers count down on screen.© Toyota0:18
  6. Two skiers, one in blue and one in yellow, ski down a vast, snow-covered mountain slope with trees visible on the left.© Toyota0:23
  7. A female skier in a red and white suit races down a snowy mountain slope, passing red and blue flags, with a numerical overlay.© Toyota0:33
  8. An aerial shot shows a lone skier in yellow and black ski suit, skiing down a snowy slope surrounded by pine trees, with text overlay.© Toyota0:35
  9. A determined female athlete with short hair rows on a machine in a dimly lit gym, with "1 IN 700" text on screen.© Toyota0:37
  10. A young female athlete with a ponytail looks down, then up, in a locker room, with text "1 IN 70" changing to "1 IN 10".© Toyota0:41
  11. A para-alpine skier in a white and blue suit races down a snowy mountain slope, with spectators and pine trees in the background under a cloudy sky.© Toyota0:44
  12. A female Paralympic skier, Lauren Woolstencroft, smiles and raises her ski pole in triumph on a snowy mountain with pine trees in the background.© Toyota0:50

Stills © Toyota. Made by Saatchi & Saatchi Los Angeles, Anonymous Content and Aoife McArdle.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the incredible odds overcome by a Paralympic athlete, connecting it to Toyota's mobility vision.

Tagline: “When we're free to move, anything is possible.”

life journeyovercoming adversitystatistical oddsinspirational athletemontage of struggletriumphant return

The cut

Length
57 s
Shots
41
Average shot
1.4 s

What creatives use Toyota “Good Odds” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota “Good Odds”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A newborn baby with a white cap lies in a hospital bassinet, looking around with wide eyes.© ToyotaA nurse in teal scrubs holds a newborn baby up in the air, silhouetted against a bright window in a hospital nursery.© ToyotaA toddler with curly blonde hair, wearing a striped onesie, takes her first steps in a living room, with text overlayed.© ToyotaA young child in a blue snowsuit cries and reaches out while being held by an adult's hand, with a man in a red snowsuit standing nearby on a snowy mountain.© Toyota
    Frames from Toyota “Good Odds”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota “Good Odds” in order, with its length, framing and what happens in it.

    A newborn baby with a white cap lies in a hospital bassinet, looking around with wide eyes.© ToyotaA nurse in teal scrubs holds a newborn baby up in the air, silhouetted against a bright window in a hospital nursery.© ToyotaA toddler with curly blonde hair, wearing a striped onesie, takes her first steps in a living room, with text overlayed.© ToyotaA young child in a blue snowsuit cries and reaches out while being held by an adult's hand, with a man in a red snowsuit standing nearby on a snowy mountain.© ToyotaFour young girls in black ballet outfits walk down a school hallway, with the central girl having prosthetic legs, as numbers count down on screen.© ToyotaTwo skiers, one in blue and one in yellow, ski down a vast, snow-covered mountain slope with trees visible on the left.© Toyota
    Length: 57 s · Shots: 41 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Toyota “Good Odds” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Aoife McArdle

More from Saatchi & Saatchi Los Angeles

  • Toyota Tacoma "Girlfriend" (2004) commercial still© Toyota TacomaToyota Tacoma “Girlfriend” 2004Dir. Baker Smith · Saatchi & Saatchi Los AngelesCannes Lions Gold 2004
  • Toyota "Dog" (2002) commercial still© ToyotaToyota “Dog” 2002Dir. Chris Smith · Saatchi & Saatchi Los AngelesCannes Lions Gold 2002

Award-winning auto commercials

Questions

Who directed the Toyota “Good Odds” commercial?

Aoife McArdle directed it, produced by Anonymous Content, for the agency Saatchi & Saatchi Los Angeles.

Which agency made Toyota “Good Odds”?

Saatchi & Saatchi Los Angeles created it for Toyota (2018).

What awards did Toyota “Good Odds” win?

6 awards, including Clio Sports 2019 Gold — Film Technique / Music, Clio 2018 Silver — Film Technique (Direction) / Direction, Clio Sports 2018 Silver — Branded Entertainment & Content / Film and Clio Sports 2018 Silver — Film / Commercials (Between 31 to 60 Seconds).

What is the tagline of Toyota “Good Odds”?

“When we're free to move, anything is possible.”

Sources for the credits and awards

en.wikipedia.orgsuperbowl-ads.compressroom.toyota.comdavidreviews.comfox4news.comshotsen.wikipedia.orgclios.comclios.comclios.comclios.comclios.com