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Squarespace “The Singularity” 2023

Squarespace “The Singularity” (2023) is a Squarespace commercial directed by Aoife McArdle for Squarespace, produced by Smuggler. It won 23 awards, including ADC 2023 Gold Cube Advertising — Television / Film / Online Video / Television - Single, Cannes Lions 2023 Film Silver and Ciclope 2023 Grand Prix Ideas Film (61 To 120 Seconds).

Adam Driver discovers that Squarespace, a website that makes websites, has created a singularity, leading to an army of Adam Drivers.

Video: Squarespace on YouTube

Frames

  1. A lone figure walks through a vast desert landscape with rock formations in the distance, as a man's face is superimposed over the scene.© Squarespace0:29
  2. Adam Driver, a male in his 30s, wearing a dark suit, looks up and then down, touching his forehead in a vast, desolate landscape.© Squarespace0:34
  3. A wide shot of a person standing in a vast desert landscape with rock formations, silhouetted against a glowing circle and a colorful sky at dusk.© Squarespace0:40
  4. Squarespace “The Singularity”, shot 7© Squarespace0:41
  5. Squarespace “The Singularity”, shot 7© Squarespace0:43
  6. Squarespace “The Singularity”, shot 7© Squarespace0:44
  7. Adam Driver, a man in his 30s, looks directly at the camera as he is consumed by a bright light in a dark, mysterious void.© Squarespace1:25

Stills © Squarespace. Made by Squarespace, Smuggler and Aoife McArdle.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Adam Driver multiplied by Squarespace's self-replicating website-making ability.

Tagline: “A Website That Makes Websites”

celebrity endorsementsci-fi conceptdoppelganger armyexistential humormeta-commentarydystopian aesthetic

The cut

Length
90 s
Shots
26
Average shot
3.5 s

What creatives use Squarespace “The Singularity” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Squarespace “The Singularity”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone figure walks through a vast desert landscape with rock formations in the distance, as a man's face is superimposed over the scene.© SquarespaceAdam Driver, a male in his 30s, wearing a dark suit, looks up and then down, touching his forehead in a vast, desolate landscape.© SquarespaceA wide shot of a person standing in a vast desert landscape with rock formations, silhouetted against a glowing circle and a colorful sky at dusk.© SquarespaceSquarespace “The Singularity”, 0:41© Squarespace
    Frames from Squarespace “The Singularity”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Squarespace “The Singularity” in order, with its length, framing and what happens in it.

    A lone figure walks through a vast desert landscape with rock formations in the distance, as a man's face is superimposed over the scene.© SquarespaceAdam Driver, a male in his 30s, wearing a dark suit, looks up and then down, touching his forehead in a vast, desolate landscape.© SquarespaceA wide shot of a person standing in a vast desert landscape with rock formations, silhouetted against a glowing circle and a colorful sky at dusk.© SquarespaceSquarespace “The Singularity”, 0:41© SquarespaceSquarespace “The Singularity”, 0:43© SquarespaceSquarespace “The Singularity”, 0:44© Squarespace
    Length: 90 s · Shots: 26 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Squarespace “The Singularity” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Aoife McArdle

More from Squarespace

  • Squarespace "Squarespace Super Bowl LX" (2026) commercial still© SquarespaceSquarespace “Squarespace Super Bowl LX” 2026SquarespaceANDY Awards Gold 2026

Award-winning tech commercials

Questions

Who directed the Squarespace “The Singularity” commercial?

Aoife McArdle directed it, produced by Smuggler, for the agency Squarespace.

Which agency made Squarespace “The Singularity”?

Squarespace created it for Squarespace (2023).

What awards did Squarespace “The Singularity” win?

23 awards, including ADC 2023 Gold Cube Advertising — Television / Film / Online Video / Television - Single, ADC 2023 Gold Cube Brand-Side / In-House — Advertising / Television / Film / Online Video, Cannes Lions 2023 Film Silver and Ciclope 2023 Grand Prix Ideas Film (61 To 120 Seconds).

What is the tagline of Squarespace “The Singularity”?

“A Website That Makes Websites”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgsuperbowl-ads.comshotsweb.archive.orgshotsen.wikipedia.orgaoifemcardle.combritisharrows.comoneclub.orgaicpawards.comThe Work