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Under Armour “Michael Phelps” 2017

Under Armour “Michael Phelps” (2017) is an Under Armour commercial directed by Martin de Thurah for Droga5, produced by Epoch Films. It won 8 awards, including One Show 2017 Gold Pencil — Film, The One Show 2017 Online Films & Video / Short Form - Single Gold Pencil and Clio Sports 2017 Silver — Film / Short Form.

Michael Phelps's relentless training and recovery routine, both in and out of the pool, are highlighted to showcase the dedication required to be a champion.

Video: Under Armour Middle East on YouTube

Shot by shot

  1. A wide shot of a swimming pool with lane lines, as ripples appear on the water's surface, reflecting the dark structures above.© Under Armour0:00
  2. A man's bare, muscular back is seen from behind as he sits in a metal tub with a thermometer, water splashing around him.© Under Armour0:26
  3. A muscular man with dark hair, seen from behind, hangs from the top of a hyperbaric chamber, his back muscles flexed.© Under Armour0:31
  4. A male swimmer in a dark tracksuit stands beside a leaf-filled swimming pool, viewed through a window from inside a house.© Under Armour0:35
  5. An underwater shot shows a male swimmer in a white cap and goggles swimming freestyle next to a yellow lane divider in a blue pool.© Under Armour0:38
  6. A male swimmer with a beard, wearing a white swim cap and goggles, swims butterfly stroke in an outdoor pool at dusk.© Under Armour0:40
  7. A person's back is being cupped by a therapist's hands, with two glass cups already applied, in an interior setting.© Under Armour0:44
  8. A swimmer's foot pushes off a starting block, entering the water with a splash in an outdoor swimming pool.© Under Armour0:47
  9. A male swimmer in a cap and briefs pushes off the wall underwater, creating a splash in a dimly lit indoor pool.© Under Armour0:50
  10. A male athlete in his 30s, wearing a red shirt, hangs upside down on an inversion table, his face showing intense effort in a gym.© Under Armour0:55
  11. A male athlete with a beard, wearing a grey t-shirt, runs intensely on a treadmill in a dimly lit gym.© Under Armour0:56
  12. An underwater shot shows a male swimmer in a black cap and goggles, swimming freestyle in a pool with lane lines.© Under Armour1:02

Stills © Under Armour. Made by Droga5, Epoch Films and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the unseen, grueling training behind an Olympic champion's success.

Tagline: “IT'S WHAT YOU DO IN THE DARK THAT PUTS YOU IN THE LIGHT. RULE YOURSELF. I WILL.”

athlete's journeybehind the scenesrelentless trainingsolitary pursuitphysical transformationovercoming adversity

The cut

Length
89 s
Shots
58
Average shot
1.5 s

What creatives use Under Armour “Michael Phelps” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “Michael Phelps”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a swimming pool with lane lines, as ripples appear on the water's surface, reflecting the dark structures above.© Under ArmourA man's bare, muscular back is seen from behind as he sits in a metal tub with a thermometer, water splashing around him.© Under ArmourA muscular man with dark hair, seen from behind, hangs from the top of a hyperbaric chamber, his back muscles flexed.© Under ArmourA male swimmer in a dark tracksuit stands beside a leaf-filled swimming pool, viewed through a window from inside a house.© Under Armour
    Frames from Under Armour “Michael Phelps”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “Michael Phelps” in order, with its length, framing and what happens in it.

    A wide shot of a swimming pool with lane lines, as ripples appear on the water's surface, reflecting the dark structures above.© Under ArmourA man's bare, muscular back is seen from behind as he sits in a metal tub with a thermometer, water splashing around him.© Under ArmourA muscular man with dark hair, seen from behind, hangs from the top of a hyperbaric chamber, his back muscles flexed.© Under ArmourA male swimmer in a dark tracksuit stands beside a leaf-filled swimming pool, viewed through a window from inside a house.© Under ArmourAn underwater shot shows a male swimmer in a white cap and goggles swimming freestyle next to a yellow lane divider in a blue pool.© Under ArmourA male swimmer with a beard, wearing a white swim cap and goggles, swims butterfly stroke in an outdoor pool at dusk.© Under Armour
    Length: 89 s · Shots: 58 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “Michael Phelps” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Martin de Thurah

More from Droga5

Award-winning sport commercials

Questions

Who directed the Under Armour “Michael Phelps” commercial?

Martin de Thurah directed it, produced by Epoch Films, for the agency Droga5.

Which agency made Under Armour “Michael Phelps”?

Droga5 created it for Under Armour (2017).

What awards did Under Armour “Michael Phelps” win?

8 awards, including One Show 2017 Gold Pencil — Film, The One Show 2017 Online Films & Video / Short Form - Single Gold Pencil, One Show 2017 Gold Pencil — Moving Image Craft and The One Show 2017 Television / Long Form - Single Gold Pencil.

What is the tagline of Under Armour “Michael Phelps”?

“IT'S WHAT YOU DO IN THE DARK THAT PUTS YOU IN THE LIGHT. RULE YOURSELF. I WILL.”

Sources for the credits and awards

oneclub.orgoneclub.orgoneclub.orgoneclub.orgwinners.webbyawards.comapi.recogmedia.netweb.archive.orgAdForumclios.com