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Uber “In Good Time” 2026

Uber “In Good Time” (2026) is an Uber commercial directed by Michael Spiccia for Mother, produced by MJZ. It won 4 awards, including shots Awards The Americas 2026 Gold — Concept (Above two minutes), One Show 2026 Bronze Pencil — Moving Image Craft & Production and AICP Show 2026 Honoree Performance.

A series of couples navigate the challenges of timing and connection, with Uber always there to help them meet up, whether for a first date, a special event, or a last-minute escape.

Video: Uber on YouTube

Shot by shot

  1. A man with dark hair and a beard is in a swimming pool, holding onto the edge, with a drink next to him, as a woman splashes him playfully.© Uber0:24
  2. A man in a white shirt and dark tie is seen in soft focus, adjusting his tie, with several polaroid photos of a couple on a fridge in the foreground.© Uber0:35
  3. A smartphone displays an Uber notification for a pickup in 4 minutes, with a black and white photo of two smiling men as the background.© Uber0:39
  4. A woman in a formal dress embraces a man in a suit from behind as he adjusts his tie in a bathroom mirror.© Uber0:40
  5. A couple, a man in a suit and a woman in a dress, embrace and kiss in a dimly lit hallway of a home.© Uber0:45
  6. A man and woman frantically pack their belongings in a hotel room with a view of a lighthouse and the ocean.© Uber0:49
  7. A young woman with brown hair and a mustard yellow sweater leans against a textured wall in a dimly lit hallway, looking concerned.© Uber1:01
  8. A man with dark curly hair and a beard sits on a bed, looking down at a pile of clothes in a bedroom with a large window.© Uber1:03
  9. A young woman with brown hair, wearing a light shirt, sits in the back of a car, looking distressed and covering her mouth with her hand.© Uber1:18
  10. A man and woman, both with dark hair, lean in close, almost touching foreheads, as the man smiles and pulls on his tie.© Uber1:22
  11. A man with curly hair and a patterned shirt looks down at a swimming pool in a backyard during the day.© Uber1:25
  12. A man and a woman sit across from each other at a table in a dimly lit restaurant, talking and gesturing.© Uber1:26

Stills © Uber. Made by Mother, MJZ and Michael Spiccia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Uber helps people connect and make memories, even when time is tight.

Tagline: “Uber On our way”

missed connectionrace against timeromantic reunionfirst date jitterslast-minute savecouples in love

The cut

Length
130 s
Shots
60
Average shot
2.2 s

What creatives use Uber “In Good Time” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber “In Good Time”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark hair and a beard is in a swimming pool, holding onto the edge, with a drink next to him, as a woman splashes him playfully.© UberA man in a white shirt and dark tie is seen in soft focus, adjusting his tie, with several polaroid photos of a couple on a fridge in the foreground.© UberA smartphone displays an Uber notification for a pickup in 4 minutes, with a black and white photo of two smiling men as the background.© UberA woman in a formal dress embraces a man in a suit from behind as he adjusts his tie in a bathroom mirror.© Uber
    Frames from Uber “In Good Time”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber “In Good Time” in order, with its length, framing and what happens in it.

    A man with dark hair and a beard is in a swimming pool, holding onto the edge, with a drink next to him, as a woman splashes him playfully.© UberA man in a white shirt and dark tie is seen in soft focus, adjusting his tie, with several polaroid photos of a couple on a fridge in the foreground.© UberA smartphone displays an Uber notification for a pickup in 4 minutes, with a black and white photo of two smiling men as the background.© UberA woman in a formal dress embraces a man in a suit from behind as he adjusts his tie in a bathroom mirror.© UberA couple, a man in a suit and a woman in a dress, embrace and kiss in a dimly lit hallway of a home.© UberA man and woman frantically pack their belongings in a hotel room with a view of a lighthouse and the ocean.© Uber
    Length: 130 s · Shots: 60 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a missed connection

    Before you present an idea, you need to know who has done it, and how.

    Uber “In Good Time” is built on a missed connection. Search the library by idea to see every spot that uses it.

    The National Lottery “A Christmas Love Story”© The National LotteryORANGE “Rewind City”© ORANGEBP “BP - High Five”© BPBIC “Gelocity - Phone”© BIC
    The National Lottery · ORANGE · BP · BIC

More commercials by Michael Spiccia

More from Mother

Award-winning tech commercials

Questions

Who directed the Uber “In Good Time” commercial?

Michael Spiccia directed it, produced by MJZ, for the agency Mother.

Which agency made Uber “In Good Time”?

Mother created it for Uber (2026).

What awards did Uber “In Good Time” win?

4 awards, including shots Awards The Americas 2026 Gold — Concept (Above two minutes), One Show 2026 Bronze Pencil — Moving Image Craft & Production, AICP Show 2026 Honoree Performance and Ciclope 2026 Bronze Craft Post-Production – Editing | Long Form.

What is the tagline of Uber “In Good Time”?

“Uber On our way”

Sources for the credits and awards

aicpawards.comawards.ciclopefestival.comoneclub.orgoneclub.orgshotsThe Workyoutube.comdandad.orgoneclub.org