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Westpac “Double You” 2026

Westpac “Double You” (2026) is a Westpac commercial directed by Michael Spiccia for The Tuesday Club, produced by Scoundrel. It won one award: shots Awards Asia Pacific 2026 Gold — Concept.

A whimsical ad where people encounter their doppelgangers, highlighting the benefits of having a "double you" in various life situations, culminating in Westpac offering to be your financial "W."

Video: LUCAS BAYNES on Vimeo

Shot by shot

  1. A wide shot of a city street with cars driving and people walking on the sidewalks, under a cloudy sky.© Westpac0:00
  2. A person's hand holds and flips a coin, with their face slightly visible in the blurred background.© Westpac0:07
  3. A young girl with long brown hair and blue eyes looks intently at someone off-screen, her expression curious and slightly open-mouthed.© Westpac0:15
  4. An older woman in a red sweater applies lipstick while looking into a compact mirror held by her doppelganger on a city street.© Westpac0:21
  5. A young man with dreadlocks walks down a city street, looking at his phone, when another man identical to him bumps into him.© Westpac0:27
  6. A group of young men are gathered around a red car doing a burnout, with smoke billowing around them on a city street.© Westpac0:33
  7. A waitress in a white t-shirt and blue skirt stands next to a booth where two young men in plaid shirts and a woman with long brown hair are seated in a dimly lit restaurant.© Westpac0:41
  8. Two identical women with long red hair, wearing plaid shirts and jeans, move boxes and furniture into a brick house with a "SOLD" sign in the front yard.© Westpac0:48
  9. A bottle of milk and chopped tomatoes sit on a kitchen counter as a person's arm reaches out, in a warm, natural light setting.© Westpac0:57
  10. A young woman with curly hair, wearing a white t-shirt, looks surprised then smiles in a cluttered room with clothes racks and a desk lamp.© Westpac1:02
  11. A diverse group of young women in casual attire are seen from the waist up, dancing in a brightly lit studio.© Westpac1:11
  12. A man with dark, curly hair and a beard is reflected in a car's rearview mirror, looking forward with a neutral expression while driving.© Westpac1:15

Stills © Westpac. Made by The Tuesday Club, Scoundrel and Michael Spiccia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

What if you had a double? Westpac is your financial double.

Tagline: “We're not you. But when it comes to banking, we can be your W. It takes a little double you.”

doppelganger encounterswish fulfillmenteveryday situations amplifiedmusical narrationplayful visual effectstransformative power of doubling

The cut

Length
87 s
Shots
61
Average shot
1.4 s

What creatives use Westpac “Double You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Westpac “Double You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city street with cars driving and people walking on the sidewalks, under a cloudy sky.© WestpacA person's hand holds and flips a coin, with their face slightly visible in the blurred background.© WestpacA young girl with long brown hair and blue eyes looks intently at someone off-screen, her expression curious and slightly open-mouthed.© WestpacAn older woman in a red sweater applies lipstick while looking into a compact mirror held by her doppelganger on a city street.© Westpac
    Frames from Westpac “Double You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Westpac “Double You” in order, with its length, framing and what happens in it.

    A wide shot of a city street with cars driving and people walking on the sidewalks, under a cloudy sky.© WestpacA person's hand holds and flips a coin, with their face slightly visible in the blurred background.© WestpacA young girl with long brown hair and blue eyes looks intently at someone off-screen, her expression curious and slightly open-mouthed.© WestpacAn older woman in a red sweater applies lipstick while looking into a compact mirror held by her doppelganger on a city street.© WestpacA young man with dreadlocks walks down a city street, looking at his phone, when another man identical to him bumps into him.© WestpacA group of young men are gathered around a red car doing a burnout, with smoke billowing around them on a city street.© Westpac
    Length: 87 s · Shots: 61 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a wish fulfillment

    Before you present an idea, you need to know who has done it, and how.

    Westpac “Double You” is built on a wish fulfillment. Search the library by idea to see every spot that uses it.

    Bilt “Roomies”© BiltVans “Don't Try This At Home”© VansTourism New Zealand “Stop Dreaming About New Zealand And Go”© Tourism New ZealandKwiff “Father & Son”© Kwiff
    Bilt · Vans · Tourism New Zealand · Kwiff

More commercials by Michael Spiccia

  • Uber "Close" (2026) commercial still© UberUber “Close” 2026Dir. Michael Spiccia · MotherBritish Arrows Gold 2026
  • Apple "Rick’s Rescue" (2025) commercial still© AppleApple “Rick’s Rescue” 2025Dir. Michael Spiccia · TBWA\Media Arts Labshots Awards Gold 2025
  • Hyundai "Tomorrow Wants Its Car Back" (2022) commercial still© HyundaiHyundai “Tomorrow Wants Its Car Back” 2022Dir. Michael Spiccia · Innocean Worldwideshots Awards Gold 2022
  • Honda "The Joy of Moving You" (2018) commercial still© HondaHonda “The Joy of Moving You” 2018Dir. Michael Spiccia · Leo BurnettSpikes Asia Gold 2018
  • Amazon "The Good, The Bad, and The Ouchy" (2026) commercial still© AmazonAmazon “The Good, The Bad, and The Ouchy” 2026Dir. Michael SpicciaLondon International Awards Bronze 2026
  • Just Eat "Stay Just Where You Are" (2026) commercial still© Just EatJust Eat “Stay Just Where You Are” 2026Dir. Michael Spiccia · VCCP

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Westpac “Double You” commercial?

Michael Spiccia directed it, produced by Scoundrel, for the agency The Tuesday Club.

Which agency made Westpac “Double You”?

The Tuesday Club created it for Westpac (2026).

What awards did Westpac “Double You” win?

1 awards, including shots Awards Asia Pacific 2026 Gold — Concept.

What is the tagline of Westpac “Double You”?

“We're not you. But when it comes to banking, we can be your W. It takes a little double you.”

Sources for the credits and awards

shots