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Hyundai “Tomorrow Wants Its Car Back” 2022

Hyundai “Tomorrow Wants Its Car Back” (2022) is a Hyundai commercial directed by Michael Spiccia for Innocean Worldwide, produced by Scoundrel. It won 3 awards, including shots Awards Asia Pacific 2022 Gold — Sound Design and Spikes Asia 2022 Bronze Film Craft B03: Sound Design.

A couple returns home in their new Hyundai Tucson, unaware that futuristic robots are attempting to steal their car, leading to a chaotic and humorous struggle.

Video: Hyundai Australia on YouTube

Shot by shot

  1. A dark SUV with bright, futuristic headlights drives towards the camera on a wet street at night, with a streetlamp glowing in the background.© Hyundai0:22
  2. A dark car with bright headlights and distinctive daytime running lights drives towards the camera on a wet street at night.© Hyundai0:23
  3. A futuristic robot with glowing blue lights attempts to dismantle the front of a dark Hyundai car at night, with smoke and bright lights in the background.© Hyundai0:38
  4. A futuristic car with glowing blue lights transforms into a flying vehicle, rising from a dark, smoky environment.© Hyundai0:46
  5. A dark Hyundai car with bright headlights drives slowly through a foggy, dark suburban street at night, with a streetlamp visible.© Hyundai1:24
  6. A Hyundai Tucson drives towards the camera on a dark, wet road at night, with its headlights brightly illuminating the misty path.© Hyundai1:26

Stills © Hyundai. Made by Innocean Worldwide, Scoundrel and Michael Spiccia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Futuristic robots try to steal a Hyundai Tucson, highlighting its advanced features.

Tagline: “Tomorrow wants its car back.”

futuristic invasionrobots as antagonistscar chase/escapedomestic setting disruptionhumorous chaosunaware protagonists

The cut

Length
96 s
Shots
55
Average shot
1.7 s
Format
mixed

What creatives use Hyundai “Tomorrow Wants Its Car Back” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hyundai “Tomorrow Wants Its Car Back”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark SUV with bright, futuristic headlights drives towards the camera on a wet street at night, with a streetlamp glowing in the background.© HyundaiA dark car with bright headlights and distinctive daytime running lights drives towards the camera on a wet street at night.© HyundaiA futuristic robot with glowing blue lights attempts to dismantle the front of a dark Hyundai car at night, with smoke and bright lights in the background.© HyundaiA futuristic car with glowing blue lights transforms into a flying vehicle, rising from a dark, smoky environment.© Hyundai
    Frames from Hyundai “Tomorrow Wants Its Car Back”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hyundai “Tomorrow Wants Its Car Back” in order, with its length, framing and what happens in it.

    A dark SUV with bright, futuristic headlights drives towards the camera on a wet street at night, with a streetlamp glowing in the background.© HyundaiA dark car with bright headlights and distinctive daytime running lights drives towards the camera on a wet street at night.© HyundaiA futuristic robot with glowing blue lights attempts to dismantle the front of a dark Hyundai car at night, with smoke and bright lights in the background.© HyundaiA futuristic car with glowing blue lights transforms into a flying vehicle, rising from a dark, smoky environment.© HyundaiA dark Hyundai car with bright headlights drives slowly through a foggy, dark suburban street at night, with a streetlamp visible.© HyundaiA Hyundai Tucson drives towards the camera on a dark, wet road at night, with its headlights brightly illuminating the misty path.© Hyundai
    Length: 96 s · Shots: 55 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a humorous chaos

    Before you present an idea, you need to know who has done it, and how.

    Hyundai “Tomorrow Wants Its Car Back” is built on a humorous chaos. Search the library by idea to see every spot that uses it.

    Pepsi “Foosball”© PepsiAxe/Lynx “Even Angels Will Fall”© Axe/LynxMountain Dew “Spaceship”© Mountain DewNissan Canada Inc. “Nissan KICKS - Conquer All Conditions”© Nissan Canada Inc.
    Pepsi · Axe/Lynx · Mountain Dew · Nissan Canada Inc.

More commercials by Michael Spiccia

More from Innocean Worldwide

  • Hyundai "The Elevator" (2019) commercial still© HyundaiHyundai “The Elevator” 2019Dir. Jim Jenkins · Innocean Worldwide

Award-winning auto commercials

Questions

Who directed the Hyundai “Tomorrow Wants Its Car Back” commercial?

Michael Spiccia directed it, produced by Scoundrel, for the agency Innocean Worldwide.

Which agency made Hyundai “Tomorrow Wants Its Car Back”?

Innocean Worldwide created it for Hyundai (2022).

What awards did Hyundai “Tomorrow Wants Its Car Back” win?

3 awards, including shots Awards Asia Pacific 2022 Gold — Sound Design, shots Awards Asia Pacific 2022 Gold — VFX and Spikes Asia 2022 Bronze Film Craft B03: Sound Design.

What is the tagline of Hyundai “Tomorrow Wants Its Car Back”?

“Tomorrow wants its car back.”

Sources for the credits and awards

The Workshotsshots