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Hyundai “Little Angels” 2021

Hyundai “Little Angels” (2021) is a Hyundai commercial directed by Michael Spiccia for INNOCEAN, produced by MJZ. It won 3 awards, including shots Awards Asia Pacific 2021 Gold — Casting and AICP Show 2021 Honoree Performance.

A family's chaotic car rides with their children are transformed into peaceful, magical journeys thanks to the new Hyundai Santa Fe.

Video: Scoundrel on Vimeo

Shot by shot

  1. A wide shot of a muddy soccer field with children and adults scattered around, some playing, some resting, under an overcast sky.© Hyundai0:00
  2. A woman with long brown hair, wearing a grey sweatshirt, sits in the passenger seat of a car, looking stressed with her hand on her forehead.© Hyundai0:03
  3. A young boy with dirty face and blonde hair, wearing a green tracksuit, looks around in the back seat of a car.© Hyundai0:07
  4. A young girl with wet hair sits in the back seat of a car, looking sad and worried.© Hyundai0:15
  5. A woman with brown hair in a grey top looks out the car window, then turns to look at the man driving, in a car on a cloudy day.© Hyundai0:20
  6. A woman in a green dress stands in the doorway of a modern house with a stone wall and pink curtains, looking out.© Hyundai0:24
  7. A dark grey Hyundai Santa Fe SUV drives on a multi-lane road, with a person on a motorcycle to its left, and a train passing on an elevated track in the background.© Hyundai0:30
  8. A dark grey Hyundai Santa Fe SUV drives on a city street, followed by a person on a motorcycle with a delivery box.© Hyundai0:34
  9. A young woman in a green cardigan and a straw hat looks out the window of a moving bus with two elderly people, all looking surprised.© Hyundai0:40
  10. A woman with long brown hair, wearing a grey sweater, sits in the passenger seat of a car, looking at the driver and smiling.© Hyundai0:44
  11. A young girl with long blonde hair plays a small harp in the back seat of a car, seen through the rearview mirror.© Hyundai0:46
  12. A woman with long brown hair, wearing a light grey shirt, sits in the passenger seat of a car, looking out the window with a slight smile.© Hyundai0:52

Stills © Hyundai. Made by INNOCEAN, MJZ and Michael Spiccia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids' chaos turns to magic in the car.

Tagline: “New Hyundai SANTA FE. Peace at last.”

magical realismkids' imaginationparental stress relieftransformation sequenceeveryday chaos to serene escape

The cut

Length
60 s
Shots
46
Average shot
1.3 s

What creatives use Hyundai “Little Angels” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hyundai “Little Angels”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a muddy soccer field with children and adults scattered around, some playing, some resting, under an overcast sky.© HyundaiA woman with long brown hair, wearing a grey sweatshirt, sits in the passenger seat of a car, looking stressed with her hand on her forehead.© HyundaiA young boy with dirty face and blonde hair, wearing a green tracksuit, looks around in the back seat of a car.© HyundaiA young girl with wet hair sits in the back seat of a car, looking sad and worried.© Hyundai
    Frames from Hyundai “Little Angels”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hyundai “Little Angels” in order, with its length, framing and what happens in it.

    A wide shot of a muddy soccer field with children and adults scattered around, some playing, some resting, under an overcast sky.© HyundaiA woman with long brown hair, wearing a grey sweatshirt, sits in the passenger seat of a car, looking stressed with her hand on her forehead.© HyundaiA young boy with dirty face and blonde hair, wearing a green tracksuit, looks around in the back seat of a car.© HyundaiA young girl with wet hair sits in the back seat of a car, looking sad and worried.© HyundaiA woman with brown hair in a grey top looks out the car window, then turns to look at the man driving, in a car on a cloudy day.© HyundaiA woman in a green dress stands in the doorway of a modern house with a stone wall and pink curtains, looking out.© Hyundai
    Length: 60 s · Shots: 46 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Hyundai “Little Angels” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Michael Spiccia

More from INNOCEAN

  • Genesis "No Old Thinking" (2026) commercial still© GenesisGenesis “No Old Thinking” 2026Dir. Antoine Bardou-Jacquet · INNOCEANCreative Circle Gold 2026
  • Reporters Without Borders "The First Speech / Russia" (2025) commercial still© Reporters Without BordersReporters Without Borders “The First Speech / Russia” 2025Dir. Giordano Maestrelli · INNOCEANBritish Arrows Gold 2025
  • Reporters Without Borders - The First Speech "Turkey" (2024) commercial still© Reporters Without Borders - The First SpeechReporters Without Borders - The First Speech “Turkey” 2024Dir. Giordano Maestrelli · INNOCEANLondon International Awards Gold 2024
  • Hyundai "Tomorrow's Car" (2022) commercial still© HyundaiHyundai “Tomorrow's Car” 2022INNOCEANSpikes Asia Gold 2022
  • Kia "EV6" (2022) commercial still© KiaKia “EV6” 2022Dir. Kiku Ohe · INNOCEANAICP Awards Winner 2022
  • Hyundai Hope on Wheels "Little Warrior" (2026) commercial still© Hyundai Hope on WheelsHyundai Hope on Wheels “Little Warrior” 2026Dir. Matthijs van Heijningen · INNOCEAN

Award-winning auto commercials

Questions

Who directed the Hyundai “Little Angels” commercial?

Michael Spiccia directed it, produced by MJZ, for the agency INNOCEAN.

Which agency made Hyundai “Little Angels”?

INNOCEAN created it for Hyundai (2021).

What awards did Hyundai “Little Angels” win?

3 awards, including shots Awards Asia Pacific 2021 Gold — Casting, shots Awards Asia Pacific 2021 Gold — Direction (Up to and including 60-seconds) and AICP Show 2021 Honoree Performance.

What is the tagline of Hyundai “Little Angels”?

“New Hyundai SANTA FE. Peace at last.”

Sources for the credits and awards

aicpawards.comshotsshots