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Kia “EV6” 2022

Kia “EV6” (2022) is a Kia commercial directed by Kiku Ohe for INNOCEAN, produced by Rabbit Content. It won 2 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Sound Design (single) and AICP Post 2022 Winner Sound Design :60 and Under.

A Kia EV6 drives through a beautiful landscape of falling cherry blossoms, emphasizing the car's electric power and inspiring design.

Video: Kia India on YouTube

Shot by shot

  1. A Kia EV6 drives along a winding mountain road, with the Kia logo superimposed over the scene, under a partly cloudy sky.© Kia0:00
  2. A silver Kia EV6 drives on a winding mountain road, surrounded by pine trees and falling pink petals, with the Kia logo superimposed.© Kia0:01
  3. A silver Kia EV6 drives on a winding road as pink petals fall around it, with the Kia logo visible in the top left corner.© Kia0:03
  4. A silver Kia EV6 drives on a winding road covered in pink cherry blossom petals, surrounded by blooming cherry trees on a sunny day.© Kia0:04
  5. A person's hands are on the steering wheel of a Kia EV6, driving through a scenic route with pink petals falling.© Kia0:10
  6. A silver Kia EV6 is parked on a dirt road, surrounded by falling pink cherry blossoms, with a forest of cherry trees in the background.© Kia0:12
  7. A person's hands are on a steering wheel, with pink petals falling around them, inside a car during the day.© Kia0:16
  8. A grey Kia EV6 is seen from an overhead perspective, parked on a street covered in pink cherry blossom petals, with more petals falling.© Kia0:19
  9. A white Kia EV6 drives past a hillside covered in cherry blossom trees, with pink petals falling and swirling around the car.© Kia0:21
  10. A silver Kia EV6 drives on a winding road with cherry blossoms and mountains in the background, as pink petals fall around it.© Kia0:22

Stills © Kia. Made by INNOCEAN, Rabbit Content and Kiku Ohe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Electric car driving through a magical cherry blossom landscape.

Tagline: “Movement that inspires”

magical realismnature's beautyslow motionaspirational lifestyleproduct as art

The cut

Length
33 s
Shots
11
Average shot
3.0 s

What creatives use Kia “EV6” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kia “EV6”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A silver Kia EV6 drives on a winding road covered in pink cherry blossom petals, surrounded by blooming cherry trees on a sunny day.© KiaA person's hands are on the steering wheel of a Kia EV6, driving through a scenic route with pink petals falling.© KiaA silver Kia EV6 is parked on a dirt road, surrounded by falling pink cherry blossoms, with a forest of cherry trees in the background.© KiaA person's hands are on a steering wheel, with pink petals falling around them, inside a car during the day.© Kia
    Frames from Kia “EV6”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kia “EV6” in order, with its length, framing and what happens in it.

    A silver Kia EV6 drives on a winding road covered in pink cherry blossom petals, surrounded by blooming cherry trees on a sunny day.© KiaA person's hands are on the steering wheel of a Kia EV6, driving through a scenic route with pink petals falling.© KiaA silver Kia EV6 is parked on a dirt road, surrounded by falling pink cherry blossoms, with a forest of cherry trees in the background.© KiaA person's hands are on a steering wheel, with pink petals falling around them, inside a car during the day.© KiaA grey Kia EV6 is seen from an overhead perspective, parked on a street covered in pink cherry blossom petals, with more petals falling.© KiaA white Kia EV6 drives past a hillside covered in cherry blossom trees, with pink petals falling and swirling around the car.© Kia
    Length: 33 s · Shots: 11 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Kia “EV6” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Kiku Ohe

  • HSBC "The Right Wave" (2026) commercial still© HSBCHSBC “The Right Wave” 2026Dir. Kiku Ohe · VML
  • Honda Australia "Smooth Sailin' - 45" (2026) commercial still© Honda AustraliaHonda Australia “Smooth Sailin' - 45” 2026Dir. Kiku Ohe · Special
  • Tumi "Lando Norris McLaren" (2026) commercial still© TumiTumi “Lando Norris McLaren” 2026Dir. Kiku Ohe · Grey
  • Ram "Dream Bold" (2026) commercial still© RamRam “Dream Bold” 2026Dir. Kiku Ohe
  • BOSS "Bottled Beyond for Her" (2026) commercial still© BOSSBOSS “Bottled Beyond for Her” 2026Dir. Kiku Ohe
  • Nike "Sabalenka vs Everything" (2025) commercial still© NikeNike “Sabalenka vs Everything” 2025Dir. Kiku Ohe · Wieden+Kennedy

More from INNOCEAN

  • Genesis "No Old Thinking" (2026) commercial still© GenesisGenesis “No Old Thinking” 2026Dir. Antoine Bardou-Jacquet · INNOCEANCreative Circle Gold 2026
  • Reporters Without Borders "The First Speech / Russia" (2025) commercial still© Reporters Without BordersReporters Without Borders “The First Speech / Russia” 2025Dir. Giordano Maestrelli · INNOCEANBritish Arrows Gold 2025
  • Reporters Without Borders - The First Speech "Turkey" (2024) commercial still© Reporters Without Borders - The First SpeechReporters Without Borders - The First Speech “Turkey” 2024Dir. Giordano Maestrelli · INNOCEANLondon International Awards Gold 2024
  • Hyundai "Tomorrow's Car" (2022) commercial still© HyundaiHyundai “Tomorrow's Car” 2022INNOCEANSpikes Asia Gold 2022
  • Hyundai Hope on Wheels "Little Warrior" (2026) commercial still© Hyundai Hope on WheelsHyundai Hope on Wheels “Little Warrior” 2026Dir. Matthijs van Heijningen · INNOCEAN
  • Kia Australia "New Breed of Hybrid - 60" (2026) commercial still© Kia AustraliaKia Australia “New Breed of Hybrid - 60” 2026Dir. Nick Ball · INNOCEAN

Award-winning auto commercials

Questions

Who directed the Kia “EV6” commercial?

Kiku Ohe directed it, produced by Rabbit Content, for the agency INNOCEAN.

Which agency made Kia “EV6”?

INNOCEAN created it for Kia (2022).

What awards did Kia “EV6” win?

2 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Sound Design (single) and AICP Post 2022 Winner Sound Design :60 and Under.

What is the tagline of Kia “EV6”?

“Movement that inspires”

Sources for the credits and awards

aicpawards.comweb.archive.org