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Sipsmith Gin “The Official Tennis of Sipsmith Gin” 2022

Sipsmith Gin “The Official Tennis of Sipsmith Gin” (2022) is a Sipsmith Gin commercial directed by Jeff Low for Ogilvy, produced by Biscuit Filmworks. It won 5 awards, including Clio 2022 Bronze — Film / 31 seconds to 60 seconds, British Arrows 21/22 Silver — Alcoholic Drinks and British Arrows 21/22 Silver — Best Over 30 & Upto & Including 60 Second Commercial.

A talking swan and a woman argue over whether Wimbledon is the official tennis of Sipsmith Gin or if Sipsmith Gin is the official tennis of Wimbledon, humorously claiming various elements as their own.

Video: Ogilvy_UK on Vimeo

Shot by shot

  1. A woman with an afro and glasses stands next to a swan in a suit, with a bottle of Sipsmith Gin on a tray between them, overlooking a tennis court.© Sipsmith Gin0:00
  2. A woman in a suit and a swan-headed man in a tennis outfit stand on a tennis court in a stadium, talking.© Sipsmith Gin0:10
  3. A swan-headed man in a white tennis outfit stands next to a tennis ball machine, while a woman in a suit stands nearby on a tennis court.© Sipsmith Gin0:19
  4. A swan-like creature, dressed in a white suit with green accents, sits on a high chair at a tennis court, holding a drink and a microphone.© Sipsmith Gin0:24
  5. A female umpire in a suit holds a newspaper over her head in the rain, next to a swan in a tennis uniform holding an umbrella and a small bottle of gin on a tennis court.© Sipsmith Gin0:33
  6. A man with a painted Union Jack face and jacket waves next to a swan in a tennis uniform, both sitting in stadium seats.© Sipsmith Gin0:35
  7. A swan in a white suit rides a lawnmower on a tennis court, with empty green stadium seats in the background.© Sipsmith Gin0:36
  8. An overhead shot of a tennis court with a face mowed into the grass, surrounded by empty green stadium seats under bright sunlight.© Sipsmith Gin0:38
  9. A female official in a suit stands next to a swan-like character in a tennis outfit on a tennis court in a large stadium.© Sipsmith Gin0:42
  10. Three animated characters, a man, a swan, and a woman, stand on a tennis court in front of a green wall, looking at the camera.© Sipsmith Gin0:43
  11. A female puppet in a suit and a swan puppet in a tennis outfit stand next to a trophy and a gin bottle on a tennis court, with a banner behind them.© Sipsmith Gin0:47
  12. A stop-motion animated woman and a swan in tennis attire stand on a tennis court with trophies and gin bottles, under a banner that reads "Official Tennis of Sipsmith Gin."© Sipsmith Gin0:50

Stills © Sipsmith Gin. Made by Ogilvy, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Wimbledon is the official tennis of Sipsmith Gin, not the other way around.

Tagline: “Quite right.”

talking animalspersonificationabsurdist humorrole reversalbrand rivalrymeta-commentary

The cut

Length
60 s
Shots
15
Average shot
4.0 s
Format
mixed

What creatives use Sipsmith Gin “The Official Tennis of Sipsmith Gin” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sipsmith Gin “The Official Tennis of Sipsmith Gin”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with an afro and glasses stands next to a swan in a suit, with a bottle of Sipsmith Gin on a tray between them, overlooking a tennis court.© Sipsmith GinA woman in a suit and a swan-headed man in a tennis outfit stand on a tennis court in a stadium, talking.© Sipsmith GinA swan-headed man in a white tennis outfit stands next to a tennis ball machine, while a woman in a suit stands nearby on a tennis court.© Sipsmith GinA swan-like creature, dressed in a white suit with green accents, sits on a high chair at a tennis court, holding a drink and a microphone.© Sipsmith Gin
    Frames from Sipsmith Gin “The Official Tennis of Sipsmith Gin”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sipsmith Gin “The Official Tennis of Sipsmith Gin” in order, with its length, framing and what happens in it.

    A woman with an afro and glasses stands next to a swan in a suit, with a bottle of Sipsmith Gin on a tray between them, overlooking a tennis court.© Sipsmith GinA woman in a suit and a swan-headed man in a tennis outfit stand on a tennis court in a stadium, talking.© Sipsmith GinA swan-headed man in a white tennis outfit stands next to a tennis ball machine, while a woman in a suit stands nearby on a tennis court.© Sipsmith GinA swan-like creature, dressed in a white suit with green accents, sits on a high chair at a tennis court, holding a drink and a microphone.© Sipsmith GinA female umpire in a suit holds a newspaper over her head in the rain, next to a swan in a tennis uniform holding an umbrella and a small bottle of gin on a tennis court.© Sipsmith GinA man with a painted Union Jack face and jacket waves next to a swan in a tennis uniform, both sitting in stadium seats.© Sipsmith Gin
    Length: 60 s · Shots: 15 · Average shot: 4.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a talking animals

    Before you present an idea, you need to know who has done it, and how.

    Sipsmith Gin “The Official Tennis of Sipsmith Gin” is built on a talking animals. Search the library by idea to see every spot that uses it.

    Pescanova “Mira que eres feo”© PescanovaOld Spice “Old Spice NFL”© Old SpiceFoster Farms “Say No to Plumping”© Foster FarmsComcast “The Slowskys”© Comcast
    Pescanova · Old Spice · Foster Farms · Comcast

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Questions

Who directed the Sipsmith Gin “The Official Tennis of Sipsmith Gin” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Ogilvy.

Which agency made Sipsmith Gin “The Official Tennis of Sipsmith Gin”?

Ogilvy created it for Sipsmith Gin (2022).

What awards did Sipsmith Gin “The Official Tennis of Sipsmith Gin” win?

5 awards, including Clio 2022 Bronze — Film / 31 seconds to 60 seconds, Clio 2022 Bronze — Film Craft (Animation) / Animation, British Arrows 21/22 Silver — Alcoholic Drinks and British Arrows 21/22 Silver — Best Over 30 & Upto & Including 60 Second Commercial.

What is the tagline of Sipsmith Gin “The Official Tennis of Sipsmith Gin”?

“Quite right.”

Sources for the credits and awards

britisharrows.comclios.comclios.com2021.liaentries.com