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Samsung “Samsung X World Surf League | We Are Greater Than I” 2015

Samsung “Samsung X World Surf League | We Are Greater Than I” (2015) is a Samsung commercial for 72andSunny, produced by Stink. It won one award: Eurobest 2015 Bronze Film Craft Direction.

This ad celebrates the diverse community of surfing, highlighting how collective support and shared passion make individual achievements greater.

Video: Samsung Deutschland on YouTube

Shot by shot

  1. An aerial shot shows a surfer riding a large wave in the ocean, with the sun reflecting on the water's surface.© Samsung0:00
  2. A young boy holds a gold Samsung phone horizontally, looking at the screen, while a man with a beard smiles in the blurred background.© Samsung0:03
  3. A young boy with a missing front tooth smiles while holding a Samsung phone to take a picture at the beach.© Samsung0:04
  4. A white boat is seen from a low angle, being tossed by large waves in a stormy, grey ocean, with two people in wetsuits jumping off.© Samsung0:05
  5. A person in a black and white tracksuit smashes the windshield of a blue car, seen from inside the car on a foggy day near palm trees.© Samsung0:09
  6. Three young women in hijabs and modest clothing carry a surfboard across a rocky beach, smiling and walking towards the right side of the frame.© Samsung0:11
  7. Three young women, two wearing hijabs, walk along a rocky beach with a surfboard, one turning to smile and laugh.© Samsung0:12
  8. A person holds a Samsung phone displaying an Instagram post of two surfers wearing straw hats and leis, smiling at a crowded event.© Samsung0:13
  9. Two surfers, one with silver tape on their back, walk into the ocean with a surfboard on a sunny day.© Samsung0:15
  10. A male surfer with blonde hair in a black wetsuit rides a wave, with another person on his back, under a cloudy sky.© Samsung0:16
  11. Two male surfers, one with blonde hair and one with dark hair, hug each other outdoors near palm trees and a sponsor banner.© Samsung0:18
  12. Two male surfers, one with dark hair and one with blonde hair, embrace each other in a heartfelt hug at an outdoor event.© Samsung0:20

Stills © Samsung. Made by 72andSunny and Stink.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Community makes the individual stronger.

Tagline: “WE ARE GREATER THAN I”

celebration of communitydiverse representationovercoming challengesshared passiongratitude for support

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Samsung “Samsung X World Surf League | We Are Greater Than I” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “Samsung X World Surf League | We Are Greater Than I”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot shows a surfer riding a large wave in the ocean, with the sun reflecting on the water's surface.© SamsungA young boy holds a gold Samsung phone horizontally, looking at the screen, while a man with a beard smiles in the blurred background.© SamsungA young boy with a missing front tooth smiles while holding a Samsung phone to take a picture at the beach.© SamsungA white boat is seen from a low angle, being tossed by large waves in a stormy, grey ocean, with two people in wetsuits jumping off.© Samsung
    Frames from Samsung “Samsung X World Surf League | We Are Greater Than I”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “Samsung X World Surf League | We Are Greater Than I” in order, with its length, framing and what happens in it.

    An aerial shot shows a surfer riding a large wave in the ocean, with the sun reflecting on the water's surface.© SamsungA young boy holds a gold Samsung phone horizontally, looking at the screen, while a man with a beard smiles in the blurred background.© SamsungA young boy with a missing front tooth smiles while holding a Samsung phone to take a picture at the beach.© SamsungA white boat is seen from a low angle, being tossed by large waves in a stormy, grey ocean, with two people in wetsuits jumping off.© SamsungA person in a black and white tracksuit smashes the windshield of a blue car, seen from inside the car on a foggy day near palm trees.© SamsungThree young women in hijabs and modest clothing carry a surfboard across a rocky beach, smiling and walking towards the right side of the frame.© Samsung
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a celebration of community

    Before you present an idea, you need to know who has done it, and how.

    Samsung “Samsung X World Surf League | We Are Greater Than I” is built on a celebration of community. Search the library by idea to see every spot that uses it.

    Google Nest “Anthem”© Google NestCoca-Cola “Juntos en todas”© Coca-ColaHeineken “Cheers to All Fans”© HeinekenEstrella Galicia de Hijos “Prohibido bajar los brazos”© Estrella Galicia de Hijos
    Google Nest · Coca-Cola · Heineken · Estrella Galicia de Hijos

More from 72andSunny

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Questions

Which agency made Samsung “Samsung X World Surf League | We Are Greater Than I”?

72andSunny created it for Samsung (2015).

What awards did Samsung “Samsung X World Surf League | We Are Greater Than I” win?

1 awards, including Eurobest 2015 Bronze Film Craft Direction.

What is the tagline of Samsung “Samsung X World Surf League | We Are Greater Than I”?

“WE ARE GREATER THAN I”

Sources for the credits and awards

web.archive.org