Bold

01 · Featured

Bold's most awarded commercial

© Mcdonalds© Mcdonalds© Mcdonalds© Mcdonalds© Mcdonalds© Mcdonalds

British Arrows Gold 2022

Mcdonalds “McDelivery & The Movies” 2022

This McDonald's commercial cleverly parodies classic movie genres, showcasing various groups of friends and couples enjoying McDelivery during their movie nights, highlighting the convenience and joy of shared meals.

Directed by Matthew Swanson · Leo Burnett · Bold

Every shot in the library

Also watch

The Ilac Centre “A Place For Everyone” 2023 →Young Director Award Silver 2023

02 · Directors

Notable directors at Bold

Who made the work, and how much of it won awards. From the credits on every spot.

• © Mcdonalds2 award-winningMatthew Swanson2 spots · Mcdonalds “McDelivery & The Movies”
• © The Ilac Centre1 award-winningDave Fox3 spots · The Ilac Centre “A Place For Everyone”
• © McDonald's1 award-winningSean Meehan2 spots · McDonald's “Lonely Hearts”
• © KerrygoldNaomi Dickinson3 spots · Kerrygold “s Cheese Scones with Crab - St. Patrick's Day - Made the Irish way”
• © ExperianCamila Zapiola2 spots · Experian “Boost”
• © Citroën Middle EastSebastien Guy2 spots · Citroën Middle East “The Epic Fade”
• © M&SUjin Lin1 spots · M&S “M & S | The Great British Hotel”
• © McDonald’sHenry Mason1 spots · McDonald’s “Big Mac 50”
• © VODAFONEBalázs Simon1 spots · VODAFONE “You”
• © Burger King UKAdam & Dave1 spots · Burger King UK “Whopper Mandate”
• © StrongbowRomain Laurent1 spots · Strongbow “Fancy Dress”
• © Ralph LaurenOzzie Pullin1 spots · Ralph Lauren “First Day”

03 · Clients

Bold's clients

Every brand in the library, by award-winning work.

• McDonald's2015–2022

  4 commercials · 2 award-winning

• Wrigley's Extra2018

  1 commercials · 1 award-winning

• The Ilac Centre2023

  1 commercials · 1 award-winning

• Mcdonalds2022

  1 commercials · 1 award-winning

• Kerrygold2026

  3 commercials

• Laya Healthcare2023–2024

  2 commercials

• Citroën Middle East2023

  2 commercials

• M&S2018

  1 commercials

• VODAFONE2020

  1 commercials

• Burger King UK2019

  1 commercials

• Experian2021

  1 commercials

• Lyons Tea2025

  1 commercials

Also: Strongbow, Ralph Lauren, E45

04 · Works with

Who Bold works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Bold's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Epica

  .

• 1

  Creative Circle

  .

• 1

  Kinsale Sharks

  .

• 1

  Young Director Award

  .

• 1

  British Arrows

  .

06 · Work

Commercials by Bold

Our visual library has 22 Bold commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© KerrygoldKerrygold “s Cheese Scones with Crab - St. Patrick's Day - Made the Irish way” 2026

© KerrygoldKerrygold “s Irish Hotpot - St. Patrick's Day - Made the Irish way” 2026

© KerrygoldKerrygold “s Apple and Whiskey tart - St. Patrick's Day - Made the Irish way” 2026

© Ralph LaurenRalph Lauren “First Day” 2026

© Lyons TeaLyons Tea “Lyons Puts The Talk In Tea” 2025

Most awarded

• © McdonaldsMcdonalds “McDelivery & The Movies” 2022Dir. Matthew Swanson · Leo BurnettBritish Arrows Gold 2022
• © McDonald'sMcDonald's “Lonely Hearts” 2015Dir. Sean Meehan · Leo BurnettEpica Gold 2015
• © The Ilac CentreThe Ilac Centre “A Place For Everyone” 2023Dir. Dave FoxYoung Director Award Silver 2023
• © McDonald'sMcDonald's “McDelivery and the Movies” 2022Dir. Matthew Swanson · Leo BurnettCreative Circle Bronze 2022
• © Wrigley's ExtraWrigley's Extra “The Message” 2018Kinsale Sharks Bronze 2018
• © KerrygoldKerrygold “s Cheese Scones with Crab - St. Patrick's Day - Made the Irish way” 2026Dir. Naomi Dickinson · BBDO
• © KerrygoldKerrygold “s Irish Hotpot - St. Patrick's Day - Made the Irish way” 2026Dir. Naomi Dickinson · BBDO
• © KerrygoldKerrygold “s Apple and Whiskey tart - St. Patrick's Day - Made the Irish way” 2026Dir. Naomi Dickinson · BBDO
• © Ralph LaurenRalph Lauren “First Day” 2026Dir. Ozzie Pullin · Bold Studios
• © Lyons TeaLyons Tea “Lyons Puts The Talk In Tea” 2025Dir. Dave Fox · Bold Studios
• © Laya HealthcareLaya Healthcare “A Beat Ahead” 2024Dir. Jack F Cantrell · Legacy Communications
• © Laya HealthcareLaya Healthcare “Always a Beat Ahead” 2023Dir. Dave Fox · TBWA\Ireland
• © StrongbowStrongbow “Fancy Dress” 2023Dir. Romain Laurent · Otherway UK
• © Citroën Middle EastCitroën Middle East “The Epic Fade” 2023Dir. Sebastien Guy · Science & Sunshine
• © Citroën Middle EastCitroën Middle East “The Buzzy Passengers” 2023Dir. Sebastien Guy · Science & Sunshine
• © ExperianExperian “Boost” 2021Dir. Camila Zapiola · BBH
• © VODAFONEVODAFONE “You” 2020Dir. Balázs Simon · Bold
• © Burger King UKBurger King UK “Whopper Mandate” 2019Dir. Adam & Dave · BBH
• © E45E45 “Millions” 2019Dir. Camila Zapiola · Havas Worldwide
• © M&SM&S “M & S | The Great British Hotel” 2018Dir. Ujin Lin · VML
• © McDonald’sMcDonald’s “Big Mac 50” 2018Dir. Henry Mason · Leo
• © McDonald'sMcDonald's “Good Times 'Fun” 2015Dir. Sean Meehan · Leo

07 · For producers

What producers use Bold's page for

1. 01Who directs for Bold

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Bold's 22 commercials, with the agencies and awards.

   © Mcdonalds© McDonald's© The Ilac Centre© McDonald's

   Dave Fox · Naomi Dickinson · Sean MeehanOpen Bold in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Bold's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Vanish© Anthropic© The Army/Coi

   Similar: MJZ, Smuggler, Biscuit FilmworksCompare in the library →

08 · Questions

About Bold