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The Ilac Centre “A Place For Everyone” 2023

The Ilac Centre “A Place For Everyone” (2023) is a The Ilac Centre commercial directed by Dave Fox, produced by Bold. It won one award: Young Director Award 2023 Silver Screen — Commercial.

This commercial celebrates the Ilac Centre's 40th anniversary by showcasing its diverse community through a series of quirky, fast-paced vignettes, emphasizing that it's a place for everyone.

Video: Ilac Centre on YouTube

Shot by shot

  1. A wide shot of a bustling outdoor market in front of a shopping center, with people walking around and browsing produce stalls under striped awnings.© The Ilac Centre0:00
  2. A bustling indoor shopping center with people walking and sitting, featuring shops and hanging banners, captured in a vintage style.© The Ilac Centre0:03
  3. A high-angle shot captures a bustling public square with a central fountain, surrounded by diverse people of all ages, some standing, some sitting.© The Ilac Centre0:06
  4. A family of three, a man, a woman, and a child, are seen through the windshield of a red car, smiling and laughing as they drive down a residential street.© The Ilac Centre0:11
  5. A person's hands type on a vintage computer keyboard on a cluttered wooden desk, then give a thumbs up.© The Ilac Centre0:19
  6. A young man in a red top and blue jeans breakdances on a blue carpeted floor in a library, surrounded by bookshelves.© The Ilac Centre0:22
  7. A man with grey hair and a blue shirt stands in front of a pigeon coop as pigeons fly around him.© The Ilac Centre0:27
  8. A man in swim trunks walks towards the sea, then two women in robes and hats take a selfie on a pier by the sea.© The Ilac Centre0:30
  9. A female mannequin with blonde hair and a zebra print hoodie has an arrow with a "SALE" tag stuck in its chest, in a brightly lit clothing store.© The Ilac Centre0:39
  10. A person in a red top and black trousers plays with a grey dog in a park, then falls to the ground.© The Ilac Centre0:42
  11. A senior man with a white beard and a jester hat squeezes mayonnaise onto a plate of french fries in a diner booth.© The Ilac Centre0:45
  12. Two women, one with blonde hair and a green sweater, the other with red hair, smile and laugh together in an indoor public space.© The Ilac Centre0:51

Stills © The Ilac Centre. Made by Bold and Dave Fox.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A rapid-fire montage of quirky characters representing the shopping center's diverse community.

Tagline: “This is your city. This is your Ilac.”

slice of lifefast-paced montagequirky characterscelebrating diversityvintage aestheticvoiceover narration

The cut

Length
60 s
Shots
30
Average shot
2.0 s

What creatives use The Ilac Centre “A Place For Everyone” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Ilac Centre “A Place For Everyone”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a bustling outdoor market in front of a shopping center, with people walking around and browsing produce stalls under striped awnings.© The Ilac CentreA bustling indoor shopping center with people walking and sitting, featuring shops and hanging banners, captured in a vintage style.© The Ilac CentreA high-angle shot captures a bustling public square with a central fountain, surrounded by diverse people of all ages, some standing, some sitting.© The Ilac CentreA family of three, a man, a woman, and a child, are seen through the windshield of a red car, smiling and laughing as they drive down a residential street.© The Ilac Centre
    Frames from The Ilac Centre “A Place For Everyone”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Ilac Centre “A Place For Everyone” in order, with its length, framing and what happens in it.

    A wide shot of a bustling outdoor market in front of a shopping center, with people walking around and browsing produce stalls under striped awnings.© The Ilac CentreA bustling indoor shopping center with people walking and sitting, featuring shops and hanging banners, captured in a vintage style.© The Ilac CentreA high-angle shot captures a bustling public square with a central fountain, surrounded by diverse people of all ages, some standing, some sitting.© The Ilac CentreA family of three, a man, a woman, and a child, are seen through the windshield of a red car, smiling and laughing as they drive down a residential street.© The Ilac CentreA person's hands type on a vintage computer keyboard on a cluttered wooden desk, then give a thumbs up.© The Ilac CentreA young man in a red top and blue jeans breakdances on a blue carpeted floor in a library, surrounded by bookshelves.© The Ilac Centre
    Length: 60 s · Shots: 30 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    The Ilac Centre “A Place For Everyone” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More commercials by Dave Fox

  • Lyons Tea "Lyons Puts The Talk In Tea" (2025) commercial still© Lyons TeaLyons Tea “Lyons Puts The Talk In Tea” 2025Dir. Dave Fox · Bold Studios
  • Sport Ireland "It's My Time" (2024) commercial still© Sport IrelandSport Ireland “It's My Time” 2024Dir. Dave Fox · Teneo Ireland
  • Laya Healthcare "Always a Beat Ahead" (2023) commercial still© Laya HealthcareLaya Healthcare “Always a Beat Ahead” 2023Dir. Dave Fox · TBWA\Ireland

Award-winning retail commercials

Questions

Who directed the The Ilac Centre “A Place For Everyone” commercial?

Dave Fox directed it, produced by Bold.

What awards did The Ilac Centre “A Place For Everyone” win?

1 awards, including Young Director Award 2023 Silver Screen — Commercial.

What is the tagline of The Ilac Centre “A Place For Everyone”?

“This is your city. This is your Ilac.”

Sources for the credits and awards

youngdirectoraward.awardsengine.com