Otherway UK: Advertising Agency, 8 Commercials, Directors & Credits

01 · Featured

Otherway UK's most awarded commercial

Strongbow “Refreshing the Nation” (2026), still

Strongbow “Refreshing the Nation” (2026), frame 2

Strongbow “Refreshing the Nation” (2026), frame 3

Strongbow “Refreshing the Nation” (2026), frame 4

Strongbow “Refreshing the Nation” 2026

This ad showcases a diverse range of people across the UK enjoying Strongbow cider in various settings, from sunny beaches to rainy hikes and lively festivals, highlighting its refreshing appeal.

Directed by Glenn Kitson · Otherway UK · Iconoclast

02 · Directors

Notable directors at Otherway UK

Who made the work, and how much of it won awards. From the credits on every spot.

© Fortnum & MasonMarcus Armitage5 spots · Fortnum & Mason “Christmas Campaign - Biscuits”
© StrongbowGlenn Kitson1 spots · Strongbow “Refreshing the Nation”
© StrongbowRyan Booth1 spots · Strongbow “Strongbow”
© StrongbowRomain Laurent1 spots · Strongbow “Fancy Dress”

03 · Clients

Otherway UK's clients

Every brand in the library, by award-winning work.

Fortnum & Mason2025
5 commercials
Strongbow2019–2026
3 commercials

04 · Works with

Who Otherway UK works with

From the credits: the companies behind the spots, by number of spots.

Production companies Otherway UK hires

05 · Work

Commercials by Otherway UK

Our visual library has 8 Otherway UK commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Strongbow “Refreshing the Nation” (2026)

Fortnum & Mason “Christmas Campaign - Biscuits” (2025)

Fortnum & Mason “Christmas Campaign - Christmas Cracker” (2025)

Fortnum & Mason “Christmas Campaign - Almond Mince Pie” (2025)

Fortnum & Mason “Christmas Campaign - St James Pudding” (2025)

Most awarded

06 · For producers

What producers use Otherway UK's page for

01Who Otherway UK hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Otherway UK's 8 commercials, spot by spot.
© Strongbow© Fortnum & Mason© Fortnum & Mason© Fortnum & Mason
Marcus Armitage · Glenn Kitson · Ryan Booth
02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Otherway UK's work by year, brand and award in one place, and the companies with a similar body of work.
© Vodafone© Clarks $adam&eve\TBWA$ © Harvey Nichols© Aqualtis Washing Machine
Similar: RKCR/Y&R, St Luke's, adam&eve\TBWA

07 · Questions

About Otherway UK

What commercials has Otherway UK made?+

8 in the library, 2019–2026, including Strongbow “Refreshing the Nation”, Fortnum & Mason “Christmas Campaign - Biscuits”, Fortnum & Mason “Christmas Campaign - Christmas Cracker” and Fortnum & Mason “Christmas Campaign - Almond Mince Pie”.

Which directors does Otherway UK work with?+

Marcus Armitage (5), Glenn Kitson (1), Ryan Booth (1) and Romain Laurent (1).

Who are Otherway UK's clients?+

In the library: Fortnum & Mason (5 commercials, 2025–2025) and Strongbow (3 commercials, 2019–2026).

Otherway UK's most awarded commercial

Notable directors at Otherway UK

Otherway UK's clients

Who Otherway UK works with

Production companies Otherway UK hires

Commercials by Otherway UK

Per year · gold = award-winning

Latest

Most awarded

What producers use Otherway UK's page for

01Who Otherway UK hires

02Audit an agency's work

About Otherway UK

Other agencies with similar work