commercial director
Glenn Kitson
Glenn Kitson is a commercial director. FrameThrower's visual library has 17 of their commercials (2018–2026), cut shot by shot. The work includes spots for Levis, Nike, EE and The National Lottery, produced most often by Iconoclast and @radical.media, for agencies including DEPT® UK, AKQA and Saatchi & Saatchi.
- 17
- Commercials in our library
- 2018–2026
- Active
01 · Featured
Glenn Kitson's most awarded commercial
© The National Lottery
© The National Lottery
© The National Lottery
© The National Lottery
© The National Lottery
© The National LotteryThe National Lottery “Allwyn - What Would You Do With Powerball Money” 2026
This ad for Powerball money asks what you would do with your winnings, showing various imaginative and impactful scenarios from upgrading a local football club to creating a massive music festival or leaving giant sticky notes.
Directed by Glenn Kitson · VCCP · Iconoclast
02 · Brands
Brands Glenn Kitson has made commercials for
Every brand in the library, by award-winning work.
- Levis2018
1 commercials
- Nike2018
1 commercials
- EE2023
1 commercials
- The National Lottery2026
1 commercials
- Sky Bet2023
1 commercials
- Betfair Sports2026
1 commercials
- Coral2024
1 commercials
- Strongbow2026
1 commercials
- Betfred2026
1 commercials
- Auto Trader2024
1 commercials
- adidas2024
1 commercials
- Sports Direct2026
1 commercials
Also: Brother, THIS. Film Studio, Brother Europe, BWIN, Aston Martin
03 · Works with
Who Glenn Kitson works with
From the credits: the companies behind the spots, by number of spots.
Production companies Glenn Kitson works with
- Iconoclast10
- @radical.media3
- KILLER Art + Production1
- Apostle1
- Radical Germany1
- RASCAL1
Agencies Glenn Kitson works with
- DEPT® UK3
- AKQA1
- Saatchi & Saatchi1
- VCCP1
- Flutter Creative1
- Pablo1
- Wonderhood Studios1
- Otherway UK1
- RCP1
- Homeground1
04 · Work
Commercials by Glenn Kitson
Our visual library has 17 Glenn Kitson commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© The National LotteryThe National Lottery “Allwyn - What Would You Do With Powerball Money” 2026
© Betfair SportsBetfair Sports “Betfair - World Cup Campaign” 2026
© StrongbowStrongbow “Refreshing the Nation” 2026
© BetfredBetfred “We The Believers” 2026
© Sports DirectSports Direct “Christmas 2025: Just Getting Started” 2026Most awarded
© The National LotteryThe National Lottery “Allwyn - What Would You Do With Powerball Money” 2026Dir. Glenn Kitson · VCCP
© Betfair SportsBetfair Sports “Betfair - World Cup Campaign” 2026Dir. Glenn Kitson · Pablo
© StrongbowStrongbow “Refreshing the Nation” 2026Dir. Glenn Kitson · Otherway UK
© BetfredBetfred “We The Believers” 2026Dir. Glenn Kitson · DEPT® UK
© Sports DirectSports Direct “Christmas 2025: Just Getting Started” 2026Dir. Glenn Kitson
© BrotherBrother “Inkjet Printers 2025 - Garden” 2025Dir. Glenn Kitson · DEPT® UK
© THIS. Film StudioTHIS. Film Studio “THIS - THIS Changes Everything” 2025Dir. Glenn Kitson · St Luke's
© Brother EuropeBrother Europe “More Time for Life” 2025Dir. Glenn Kitson · DEPT® UK
© Aston MartinAston Martin “x The Rolling Stones” 2025Dir. Glenn Kitson
© CoralCoral “The Tunnel” 2024Dir. Glenn Kitson · Wonderhood Studios
© Auto TraderAuto Trader “Auto Trader - Found” 2024Dir. Glenn Kitson · RCP
© adidasadidas “OMB” 2024Dir. Glenn Kitson · Homeground
© EEEE “Hope United - GayVAR” 2023Dir. Glenn Kitson · Saatchi & Saatchi
© Sky BetSky Bet “End the Game Your Way” 2023Dir. Glenn Kitson · Flutter Creative
© BWINBWIN “Director's Cut” 2022Dir. Glenn Kitson
© LevisLevis “TRUCKER” 2018Dir. Glenn Kitson
© NikeNike “Nike | Believe” 2018Dir. Glenn Kitson · AKQA
05 · For producers
What producers use Glenn Kitson's page for
01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Glenn Kitson's work and find directors with a similar style, each with every spot, agency, production company and award.
© Dick's Sporting Goods
© Toyota
© Truly Hard Seltzer
© AsicsSimilar to Glenn Kitson: Nadia Hallgren, The Hudson Dusters, Andrew Jasperson02Glenn Kitson's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 17 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© The National Lottery
© Betfair Sports
© Strongbow
© Betfred17 commercials, 0 award-winning
06 · Questions
About Glenn Kitson
What commercials has Glenn Kitson directed?+
17 in the library, 2018–2026, including The National Lottery “Allwyn - What Would You Do With Powerball Money”, Betfair Sports “Betfair - World Cup Campaign”, Strongbow “Refreshing the Nation” and Betfred “We The Believers”.
Which production company does Glenn Kitson work with?+
Most often Iconoclast (10 spots), also @radical.media, KILLER Art + Production and Apostle.
Which agencies has Glenn Kitson worked with?+
DEPT® UK (3), AKQA (1), Saatchi & Saatchi (1), VCCP (1) and Flutter Creative (1).
Which directors have a similar style to Glenn Kitson?+
Nadia Hallgren, The Hudson Dusters, Andrew Jasperson, Emily Mays and Lance Acord, by the ideas, tone and categories of their work.
07 · Discover
Other directors with a similar style
Not connected to Glenn Kitson: matched by the ideas, tone and categories of their commercials.



