RCP

01 · Featured

RCP's most awarded commercial

© Old Spice© Old Spice© Old Spice© Old Spice© Old Spice© Old Spice

Old Spice “Football” 2026

A soccer player misses a penalty kick, but the Old Spice deodorant he's wearing makes everyone believe he scored, leading to absurd celebrations and confusion.

Directed by Jeffrey Max · RCP · Agile Films

Every shot in the library

02 · Directors

Notable directors at RCP

Who made the work, and how much of it won awards. From the credits on every spot.

• © Old SpiceJeffrey Max2 spots · Old Spice “Football”
• © AutoTraderMichael O'Kelly2 spots · AutoTrader “Find The Right One”
• © interactive investorPensacola1 spots · interactive investor “Penny Drop”
• © Auto TraderGlenn Kitson1 spots · Auto Trader “Auto Trader - Found”
• © New York BakeryLachlan Dickie1 spots · New York Bakery “Bakes You There”
• © Diet CokePeter Lee Scott1 spots · Diet Coke “The Perfect You”
• © BetMGMZac Ella1 spots · BetMGM “Chris Rock Chills Out in an Ice Bath”
• © FREE NOWNeil Kidney1 spots · FREE NOW “However You Roll”
• © BetMGMDominic O'Riordan1 spots · BetMGM “The Real Deal”
• © New York Bakery Co.Pete Roe1 spots · New York Bakery Co. “The Toast of New York”

03 · Clients

RCP's clients

Every brand in the library, by award-winning work.

• Old Spice2026

  2 commercials

• Auto Trader2023–2024

  2 commercials

• BetMGM2024–2026

  2 commercials

• interactive investor2025

  1 commercials

• New York Bakery2025

  1 commercials

• Diet Coke2023

  1 commercials

• FREE NOW2020

  1 commercials

• New York Bakery Co.2023

  1 commercials

• AutoTrader2023

  1 commercials

04 · Works with

Who RCP works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by RCP

Our visual library has 12 RCP commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Old SpiceOld Spice “Football” 2026

© Old SpiceOld Spice “Festival” 2026

© BetMGMBetMGM “The Real Deal” 2026

© interactive investorinteractive investor “Penny Drop” 2025

© New York BakeryNew York Bakery “Bakes You There” 2025

Most awarded

• © Old SpiceOld Spice “Football” 2026Dir. Jeffrey Max · RCP
• © Old SpiceOld Spice “Festival” 2026Dir. Jeffrey Max · RCP
• © BetMGMBetMGM “The Real Deal” 2026Dir. Dominic O'Riordan · RCP
• © interactive investorinteractive investor “Penny Drop” 2025Dir. Pensacola · RCP
• © New York BakeryNew York Bakery “Bakes You There” 2025Dir. Lachlan Dickie · RCP
• © Auto TraderAuto Trader “Auto Trader - Found” 2024Dir. Glenn Kitson · RCP
• © BetMGMBetMGM “Chris Rock Chills Out in an Ice Bath” 2024Dir. Zac Ella · RCP
• © Diet CokeDiet Coke “The Perfect You” 2023Dir. Peter Lee Scott · RCP
• © New York Bakery Co.New York Bakery Co. “The Toast of New York” 2023Dir. Pete Roe · RCP
• © AutoTraderAutoTrader “Find The Right One” 2023Dir. Michael O'Kelly · RCP
• © Auto TraderAuto Trader “Helping You Find the Right One” 2023Dir. Michael O'Kelly · RCP
• © FREE NOWFREE NOW “However You Roll” 2020Dir. Neil Kidney · RCP

06 · For producers

What producers use RCP's page for

1. 01Who RCP hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind RCP's 12 commercials, spot by spot.

   © Old Spice© Old Spice© BetMGM© interactive investor

   Jeffrey Max · Michael O'Kelly · PensacolaOpen RCP in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   RCP's work by year, brand and award in one place, and the companies with a similar body of work.

   © Vodafone© DraftKings© DoorDash© Aqualtis Washing Machine

   Similar: BBH, DraftKings, Wieden+KennedyCompare in the library →

07 · Questions

About RCP