RKCR/Y&R: Advertising Agency, 47 Commercials, Directors & Credits

01 · Featured

RKCR/Y&R's most awarded commercial

British Arrows Gold 2014

Vodafone “Vodafone Family” 2014

An elder advises his family on smart investments, leading to a discussion about Vodafone's new postpaid plans and their benefits for the entire family.

Directed by Anthony Wonke · RKCR/Y&R · Partizan

See the spot →

02 · Directors

Notable directors at RKCR/Y&R

Who made the work, and how much of it won awards. From the credits on every spot.

© Lloyds TSB2 award-winningMarc Craste41 spots · Lloyds TSB “For The Journey”
© M&S1 award-winningMichael Roulier1 spots · M&S “Adventures in Imagination”
© BBC1 award-winningAgainstallodds1 spots · BBC “The Greatest Show On Earth”
© Vodafone1 award-winningAnthony Wonke1 spots · Vodafone “Vodafone Family”
© Warburtons1 award-winningGuy Manwaring1 spots · Warburtons “Take Off”
© BBC LOCAL RADIO1 award-winningVince Squibb1 spots · BBC LOCAL RADIO “Show Your Love”
© VIRGIN ATLANTIC1 award-winningTraktor1 spots · VIRGIN ATLANTIC “Love At First Flight”

03 · Clients

RKCR/Y&R's clients

Every brand in the library, by award-winning work.

Lloyds TSB2007–2025
41 commercials · 2 award-winning
M&S2015
1 commercials · 1 award-winning
BBC2016
1 commercials · 1 award-winning
Vodafone2014
1 commercials · 1 award-winning
Warburtons2011
1 commercials · 1 award-winning
BBC LOCAL RADIO2010
1 commercials · 1 award-winning
VIRGIN ATLANTIC2009
1 commercials · 1 award-winning

04 · Works with

Who RKCR/Y&R works with

From the credits: the companies behind the spots, by number of spots.

Production companies RKCR/Y&R hires

05 · Awards

RKCR/Y&R's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

4
British Arrows
.
1
Creative Circle
.
1
London International Awards
.
1
Clio Awards
.
1
D&AD
.

Top award-winning spots

British Arrows Gold 2014Vodafone “Vodafone Family”
Clio Awards Gold 2009VIRGIN ATLANTIC “Love At First Flight”
British Arrows Gold 2007Lloyds TSB “For The Journey”
British Arrows Silver 2016BBC “The Greatest Show On Earth”
Creative Circle Gold 2015M&S “Adventures in Imagination”
London International Awards Gold 2010BBC LOCAL RADIO “Show Your Love”
D&AD Wood Pencil 2008Lloyds TSB “Train Launch”
British Arrows Bronze 2011Warburtons “Take Off”

06 · Work

Commercials by RKCR/Y&R

Our visual library has 47 RKCR/Y&R commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2010

2015

2025

Latest

Lloyds TSB “TSB Lloyds - Save The Change” (2025)

Lloyds TSB “TSB Lloyds - Current Account” (2025)

Lloyds TSB “TSB Lloyds - Mortgages” (2025)

Most awarded

07 · For producers

What producers use RKCR/Y&R's page for

01Who RKCR/Y&R hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind RKCR/Y&R's 47 commercials, spot by spot.
© Vodafone© VIRGIN ATLANTIC© Lloyds TSB© BBC
Marc Craste · Michael Roulier · Againstallodds
02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
RKCR/Y&R's work by year, brand and award in one place, and the companies with a similar body of work.
© Clarks© Erste Group $adam&eve\TBWA$ © Harvey Nichols© Aqualtis Washing Machine
Similar: St Luke's, Jung von Matt/Donau, adam&eve\TBWA

08 · Questions

About RKCR/Y&R

What commercials has RKCR/Y&R made?+

47 in the library, 2007–2025, including Vodafone “Vodafone Family”, VIRGIN ATLANTIC “Love At First Flight”, Lloyds TSB “For The Journey” and BBC “The Greatest Show On Earth”.

Which directors does RKCR/Y&R work with?+

Marc Craste (41), Michael Roulier (1), Againstallodds (1), Anthony Wonke (1), Guy Manwaring (1) and Vince Squibb (1).

What awards has RKCR/Y&R's work won?+

8 award-winning spots, including British Arrows Gold 2014 for Vodafone “Vodafone Family”, Clio Awards Gold 2009 for VIRGIN ATLANTIC “Love At First Flight” and British Arrows Gold 2007 for Lloyds TSB “For The Journey”.

Who owns RKCR/Y&R?+

RKCR/Y&R is part of WPP since 1999.

Where is RKCR/Y&R based?+

London, UK.

Who are RKCR/Y&R's clients?+

In the library: Lloyds TSB (41 commercials, 2007–2025), M&S (1 commercials, 2015–2015), BBC (1 commercials, 2016–2016), Vodafone (1 commercials, 2014–2014), Warburtons (1 commercials, 2011–2011) and BBC LOCAL RADIO (1 commercials, 2010–2010).