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Vodafone “Vodafone Family” 2014

Vodafone “Vodafone Family” (2014) is a Vodafone commercial directed by Anthony Wonke for RKCR/Y&R, produced by Partizan. It won one award: British Arrows 2014 Craft Gold — Best Casting.

An elder advises his family on smart investments, leading to a discussion about Vodafone's new postpaid plans and their benefits for the entire family.

Video: Vodafone Qatar on YouTube

Shot by shot

  1. An older man in traditional white robes sits on a rug, talking to four younger men and boys, also in white robes, in a dimly lit tent.© Vodafone0:00
  2. Two young men in traditional white thobes and ghutras listen intently to an unseen speaker in a dimly lit, traditional Arabic interior.© Vodafone0:01
  3. A young boy in a white kufi cap looks down thoughtfully, listening to someone off-screen in a dimly lit interior.© Vodafone0:03
  4. An older man in traditional Arab attire sits in a tent, gesturing with his hands while speaking to someone off-screen.© Vodafone0:05
  5. A young boy in a white crocheted cap and white shirt looks up with a serious expression, listening intently to someone off-screen in an interior setting.© Vodafone0:06
  6. A man in traditional Arab attire sits in a tent, gesturing while speaking to someone off-camera, with warm lighting illuminating the scene.© Vodafone0:08
  7. A young boy in traditional white attire smiles and waves, calling out "Dinner's ready!" from behind a striped tent at night.© Vodafone0:14
  8. A young boy in a white prayer cap and shirt looks around, then closes his eyes, then looks to the side, at a dinner table.© Vodafone0:15
  9. A man in traditional Arab attire speaks to someone off-camera, while sitting in a tent with a lantern and a coffee pot.© Vodafone0:16
  10. A group of men in traditional white thobes and ghutras gather around a low table with drinks and a lantern inside a tent, as one man stands up.© Vodafone0:17
  11. A grand white building with columns and a lit entrance stands at night, with text appearing on screen about Vodafone's new postpaid plans.© Vodafone0:18
  12. A graphic shot with a red and white background, featuring the Vodafone logo and text in Arabic and English, promoting family benefits.© Vodafone0:21

Stills © Vodafone. Made by RKCR/Y&R, Partizan and Anthony Wonke.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Traditional family values meet modern technology for a prosperous future.

Tagline: “Vodafone Red. #aGoodThing Vodafone Power to you”

wise elderfamily gatheringtraditional settingmodern solutiongenerational advice

The cut

Length
30 s
Shots
15
Average shot
2.0 s

What creatives use Vodafone “Vodafone Family” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “Vodafone Family”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older man in traditional white robes sits on a rug, talking to four younger men and boys, also in white robes, in a dimly lit tent.© VodafoneTwo young men in traditional white thobes and ghutras listen intently to an unseen speaker in a dimly lit, traditional Arabic interior.© VodafoneA young boy in a white kufi cap looks down thoughtfully, listening to someone off-screen in a dimly lit interior.© VodafoneAn older man in traditional Arab attire sits in a tent, gesturing with his hands while speaking to someone off-screen.© Vodafone
    Frames from Vodafone “Vodafone Family”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “Vodafone Family” in order, with its length, framing and what happens in it.

    An older man in traditional white robes sits on a rug, talking to four younger men and boys, also in white robes, in a dimly lit tent.© VodafoneTwo young men in traditional white thobes and ghutras listen intently to an unseen speaker in a dimly lit, traditional Arabic interior.© VodafoneA young boy in a white kufi cap looks down thoughtfully, listening to someone off-screen in a dimly lit interior.© VodafoneAn older man in traditional Arab attire sits in a tent, gesturing with his hands while speaking to someone off-screen.© VodafoneA young boy in a white crocheted cap and white shirt looks up with a serious expression, listening intently to someone off-screen in an interior setting.© VodafoneA man in traditional Arab attire sits in a tent, gesturing while speaking to someone off-camera, with warm lighting illuminating the scene.© Vodafone
    Length: 30 s · Shots: 15 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a wise elder

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “Vodafone Family” is built on a wise elder. Search the library by idea to see every spot that uses it.

    Schweppes “Algún día lo van a entender”© SchweppesWindhoek Lager “Best Man”© Windhoek LagerSprite “Ambition”© SpriteRynkeby Foods “Frugtbrus”© Rynkeby Foods
    Schweppes · Windhoek Lager · Sprite · Rynkeby Foods

More from RKCR/Y&R

  • M&S "Adventures in Imagination" (2015) commercial still© M&SM&S “Adventures in Imagination” 2015Dir. Michael Roulier · RKCR/Y&RCreative Circle Gold 2015
  • BBC LOCAL RADIO "Show Your Love" (2010) commercial still© BBC LOCAL RADIOBBC LOCAL RADIO “Show Your Love” 2010Dir. Vince Squibb · RKCR/Y&RLondon International Awards Gold 2010
  • VIRGIN ATLANTIC "Love At First Flight" (2009) commercial still© VIRGIN ATLANTICVIRGIN ATLANTIC “Love At First Flight” 2009Dir. Traktor · RKCR/Y&RClio Awards Gold 2009
  • Lloyds TSB "For The Journey" (2007) commercial still© Lloyds TSBLloyds TSB “For The Journey” 2007Dir. Marc Craste · RKCR/Y&RBritish Arrows Gold 2007
  • BBC "The Greatest Show On Earth" (2016) commercial still© BBCBBC “The Greatest Show On Earth” 2016Dir. Againstallodds · RKCR/Y&RBritish Arrows Silver 2016
  • Warburtons "Take Off" (2011) commercial still© WarburtonsWarburtons “Take Off” 2011Dir. Guy Manwaring · RKCR/Y&RBritish Arrows Bronze 2011

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “Vodafone Family” commercial?

Anthony Wonke directed it, produced by Partizan, for the agency RKCR/Y&R.

Which agency made Vodafone “Vodafone Family”?

RKCR/Y&R created it for Vodafone (2014).

What awards did Vodafone “Vodafone Family” win?

1 awards, including British Arrows 2014 Craft Gold — Best Casting.

What is the tagline of Vodafone “Vodafone Family”?

“Vodafone Red. #aGoodThing Vodafone Power to you”

Sources for the credits and awards

britisharrows.com