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McDonald's “McDelivery and the Movies” 2022

McDonald's “McDelivery and the Movies” (2022) is a McDonald's commercial directed by Matthew Swanson for Leo Burnett, produced by Bold. It won 2 awards, including Creative Circle 2022 Bronze FILM - Best Brand Idents.

Friends and couples watching movies at home are interrupted by dramatic movie scenes, only to reveal they are enjoying McDonald's McDelivery.

Video: Leo Burnett UK on Vimeo

Shot by shot

  1. A young Black woman with short hair, wearing a pink top, looks distressed while sitting on a couch in a dimly lit living room at night.© McDonald's0:02
  2. A title card for "Standoff at Sundown" is displayed in yellow text against a sunset sky with silhouetted trees and buildings.© McDonald's0:10
  3. A young couple sits on a bed in a cozy bedroom, looking at each other, with a movie title card superimposed over the scene.© McDonald's0:33
  4. A young woman and man sit on a bed in a cozy, decorated bedroom, eating McDonald's from a paper bag.© McDonald's0:39
  5. A man in his 30s sits on a couch, drinking from a McDonald's cup in a cozy living room.© McDonald's0:47
  6. A man sits in an armchair while a woman stands in a doorway, both looking at each other in a dimly lit living room.© McDonald's1:02
  7. A young man in orange pants practices martial arts, kicking a wooden dummy that breaks apart in a courtyard.© McDonald's1:20
  8. A shirtless young man with short dark hair, resembling Bruce Lee, practices martial arts in a traditional Chinese courtyard.© McDonald's1:22
  9. A young delivery person in an Uber Eats uniform stands in a dimly lit saloon, holding a McDonald's bag, with bright light from outside.© McDonald's1:35
  10. An astronaut in a white suit presses a button on a control panel inside a futuristic spaceship, causing red lights to flash.© McDonald's1:42
  11. A woman with long curly hair and a man in a beige turtleneck stand in a living room, looking up at someone off-screen.© McDonald's2:04
  12. A woman with curly brown hair and a man with glasses smile at the camera in a brightly lit living room.© McDonald's2:06

Stills © McDonald's. Made by Leo Burnett, Bold and Matthew Swanson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Movie genres are interrupted by McDelivery, highlighting the convenience of McDonald's at home.

movie genre parodyinterrupted sceneproduct placement in unexpected settingsslice of life at homehumorous juxtapositionconvenience as a hero

The cut

Length
132 s
Shots
94
Average shot
1.4 s

What creatives use McDonald's “McDelivery and the Movies” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McDonald's “McDelivery and the Movies”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black woman with short hair, wearing a pink top, looks distressed while sitting on a couch in a dimly lit living room at night.© McDonald'sA young woman and man sit on a bed in a cozy, decorated bedroom, eating McDonald's from a paper bag.© McDonald'sA man in his 30s sits on a couch, drinking from a McDonald's cup in a cozy living room.© McDonald'sA man sits in an armchair while a woman stands in a doorway, both looking at each other in a dimly lit living room.© McDonald's
    Frames from McDonald's “McDelivery and the Movies”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of McDonald's “McDelivery and the Movies” in order, with its length, framing and what happens in it.

    A young Black woman with short hair, wearing a pink top, looks distressed while sitting on a couch in a dimly lit living room at night.© McDonald'sA young woman and man sit on a bed in a cozy, decorated bedroom, eating McDonald's from a paper bag.© McDonald'sA man in his 30s sits on a couch, drinking from a McDonald's cup in a cozy living room.© McDonald'sA man sits in an armchair while a woman stands in a doorway, both looking at each other in a dimly lit living room.© McDonald'sA young man in orange pants practices martial arts, kicking a wooden dummy that breaks apart in a courtyard.© McDonald'sA shirtless young man with short dark hair, resembling Bruce Lee, practices martial arts in a traditional Chinese courtyard.© McDonald's
    Length: 132 s · Shots: 94 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a humorous juxtaposition

    Before you present an idea, you need to know who has done it, and how.

    McDonald's “McDelivery and the Movies” is built on a humorous juxtaposition. Search the library by idea to see every spot that uses it.

    Comedy Central's South Park “South Park Season 25 Promos”© Comedy Central's South ParkALDI Mamia Nappies “Ready When You're Not”© ALDI Mamia NappiesGetty Images “From Love to Bingo”© Getty ImagesFox Sports “Dumpster”© Fox Sports
    Comedy Central's South Park · ALDI Mamia Nappies · Getty Images · Fox Sports

More commercials by Matthew Swanson

  • Mcdonalds "McDelivery & The Movies" (2022) commercial still© McdonaldsMcdonalds “McDelivery & The Movies” 2022Dir. Matthew Swanson · Leo BurnettBritish Arrows Gold 2022
  • Spotify "Let the Song Play" (2020) commercial still© SpotifySpotify “Let the Song Play” 2020Dir. Matthew Swanson · Spotify In-Houseshots Awards Gold 2020
  • Trainline "New Realisations" (2024) commercial still© TrainlineTrainline “New Realisations” 2024Dir. Matthew SwansonKinsale Sharks Bronze 2024
  • Alfred Kaercher SE & Co. KG "Kaercher - Halloween" (2025) commercial still© Alfred Kaercher SE & Co. KGAlfred Kaercher SE & Co. KG “Kaercher - Halloween” 2025Dir. Matthew Swanson · antoni
  • Mattress Firm "Socks" (2024) commercial still© Mattress FirmMattress Firm “Socks” 2024Dir. Matthew Swanson · Fallon
  • WestJet "Where Your Story Takes Off Edited by Izzy Ehrlich" (2024) commercial still© WestJetWestJet “Where Your Story Takes Off Edited by Izzy Ehrlich” 2024Dir. Matthew Swanson · Rethink

More from Leo Burnett

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the McDonald's “McDelivery and the Movies” commercial?

Matthew Swanson directed it, produced by Bold, for the agency Leo Burnett.

Which agency made McDonald's “McDelivery and the Movies”?

Leo Burnett created it for McDonald's (2022).

What awards did McDonald's “McDelivery and the Movies” win?

2 awards, including Creative Circle 2022 Bronze FILM - Best Brand Idents and Creative Circle 2022 Bronze FILM CRAFT - Best use of Original Music (campaign).

Sources for the credits and awards

web.archive.org