framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Lululemon “Lululemon - Feel” 2021

Lululemon “Lululemon - Feel” (2021) is a Lululemon commercial directed by Daniel Wolfe for Droga5, produced by Love Song. It won one award: Ciclope 2021 Gold Post Production Editing.

This Lululemon ad showcases the feeling of comfort and freedom through yoga and nature, emphasizing the brand's connection to well-being and movement.

Video: lululemon on YouTube

Shot by shot

  1. The Lululemon logo and wordmark are displayed over a blurred background of vibrant purple bougainvillea flowers, with a soft focus.© Lululemon0:00
  2. The Lululemon logo and wordmark are visible on screen, with bright sunlight and green leaves in the background.© Lululemon0:00
  3. A woman's face, covered in sweat, is shown in an extreme closeup as her eye slowly opens, suggesting exertion or relaxation.© Lululemon0:01
  4. The camera looks up through green tree leaves as the sun shines brightly, creating lens flare.© Lululemon0:02
  5. A closeup shot of a person's back and hip, wearing yellow Lululemon leggings with the logo visible, in an interior setting.© Lululemon0:03
  6. A close-up shot of green leaves, some in focus and some blurred, as the camera moves through them.© Lululemon0:04
  7. A person in a yellow top is seen in a closeup shot, with a blurred green and orange background, suggesting movement outdoors.© Lululemon0:06
  8. A woman in yellow activewear performs a yoga pose, stretching her arms upwards, surrounded by lush green plants in a bright, natural setting.© Lululemon0:07
  9. A closeup shot of yellow Lululemon leggings with the text "The Instill Tight" displayed on screen.© Lululemon0:08
  10. A young woman with brown hair and a yellow top looks up, then closes her eyes, in a soft focus outdoor setting.© Lululemon0:09
  11. A blurred shot of green leaves and bright bokeh lights, suggesting sunlight filtering through foliage.© Lululemon0:10
  12. A young woman with her hair pulled back looks up with a serene expression, with "FEEL EMBRACE" text overlaid on a blurred green background.© Lululemon0:11

Stills © Lululemon. Made by Droga5, Love Song and Daniel Wolfe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sensory journey of nature and movement, highlighting comfort and well-being.

Tagline: “FEEL EMBRACE”

nature as sanctuarymind-body connectionproduct as enablerclose-up focusserene atmosphere

The cut

Length
15 s
Shots
15
Average shot
1.0 s

What creatives use Lululemon “Lululemon - Feel” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lululemon “Lululemon - Feel”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman's face, covered in sweat, is shown in an extreme closeup as her eye slowly opens, suggesting exertion or relaxation.© LululemonThe camera looks up through green tree leaves as the sun shines brightly, creating lens flare.© LululemonA close-up shot of green leaves, some in focus and some blurred, as the camera moves through them.© LululemonA person in a yellow top is seen in a closeup shot, with a blurred green and orange background, suggesting movement outdoors.© Lululemon
    Frames from Lululemon “Lululemon - Feel”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lululemon “Lululemon - Feel” in order, with its length, framing and what happens in it.

    A woman's face, covered in sweat, is shown in an extreme closeup as her eye slowly opens, suggesting exertion or relaxation.© LululemonThe camera looks up through green tree leaves as the sun shines brightly, creating lens flare.© LululemonA close-up shot of green leaves, some in focus and some blurred, as the camera moves through them.© LululemonA person in a yellow top is seen in a closeup shot, with a blurred green and orange background, suggesting movement outdoors.© LululemonA woman in yellow activewear performs a yoga pose, stretching her arms upwards, surrounded by lush green plants in a bright, natural setting.© LululemonA closeup shot of yellow Lululemon leggings with the text "The Instill Tight" displayed on screen.© Lululemon
    Length: 15 s · Shots: 15 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a nature as sanctuary

    Before you present an idea, you need to know who has done it, and how.

    Lululemon “Lululemon - Feel” is built on a nature as sanctuary. Search the library by idea to see every spot that uses it.

    Nike “Elementary - A Journey to a Higher Plane”© NikeCenter Parcs “Bears”© Center ParcsKohler “Shower Hero”© KohlerSalcombe “New London Light”© Salcombe
    Nike · Center Parcs · Kohler · Salcombe

More commercials by Daniel Wolfe

More from Droga5

Award-winning sport commercials

Questions

Who directed the Lululemon “Lululemon - Feel” commercial?

Daniel Wolfe directed it, produced by Love Song, for the agency Droga5.

Which agency made Lululemon “Lululemon - Feel”?

Droga5 created it for Lululemon (2021).

What awards did Lululemon “Lululemon - Feel” win?

1 awards, including Ciclope 2021 Gold Post Production Editing.

What is the tagline of Lululemon “Lululemon - Feel”?

“FEEL EMBRACE”

Sources for the credits and awards

awards.ciclopefestival.com