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IKEA “Bed” 2015

IKEA “Bed” (2015) is an IKEA commercial directed by Juan Cabral for Mother, London, UK, produced by MJZ. It won one award: Clio 2015 Gold — Film Technique.

A group of young women demonstrate the versatility of an IKEA sofa bed, transforming it from a seating area to a playful lounging space.

Video: IKEA Australia on YouTube

Shot by shot

  1. Five young women sit on a yellow couch in a studio, with one woman playfully kicking her leg up, as the word "NYHAMN" appears on screen.© IKEA0:00
  2. Three young women, one with purple hair, one with short brown hair, and one with long dark hair, are sitting on a yellow couch, talking and laughing.© IKEA0:01
  3. Three young women, dressed in casual clothes, are sitting closely together on a yellow couch, holding hands, in an interior setting.© IKEA0:02
  4. Three young women sit on a yellow couch, looking around and reacting to something off-screen in a brightly lit room.© IKEA0:03
  5. Five young women in colorful outfits are sitting and standing on a yellow couch in a studio with a blue and white wall.© IKEA0:04
  6. A young woman in overalls lifts a yellow sofa bed, revealing its slatted base, while four other young women watch in a brightly lit studio.© IKEA0:06
  7. An overhead shot shows four children playing on a yellow mattress on the floor, with pillows and headphones scattered around them.© IKEA0:08
  8. Four young women lie upside down on a yellow sofa, smiling and laughing, in a bright, modern room.© IKEA0:09
  9. Five young people in colorful clothes and headphones lie on a yellow sofa, arranged in a star shape, seen from directly above.© IKEA0:09
  10. Five young people are lying on a yellow sofa and the floor around it, seen from an overhead top-down angle in a modern living room.© IKEA0:10
  11. Four young women with colorful hair lie on a yellow sofa, with one woman on the right playfully kicking her legs up in a bright, modern living room.© IKEA0:10
  12. A group of five young adults are taking a selfie on a yellow sofa bed in a studio with a blue and white wall.© IKEA0:12

Stills © IKEA. Made by Mother, London, UK, MJZ and Juan Cabral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the sofa bed's versatility through playful, energetic group interactions.

Tagline: “SOFA + BED = LIFE”

product demonstrationgroup of friendsplayful interactiontransformation revealyouthful energy

The cut

Length
18 s
Shots
13
Average shot
1.4 s

What creatives use IKEA “Bed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of IKEA “Bed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Five young women sit on a yellow couch in a studio, with one woman playfully kicking her leg up, as the word "NYHAMN" appears on screen.© IKEAThree young women, one with purple hair, one with short brown hair, and one with long dark hair, are sitting on a yellow couch, talking and laughing.© IKEAThree young women, dressed in casual clothes, are sitting closely together on a yellow couch, holding hands, in an interior setting.© IKEAThree young women sit on a yellow couch, looking around and reacting to something off-screen in a brightly lit room.© IKEA
    Frames from IKEA “Bed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of IKEA “Bed” in order, with its length, framing and what happens in it.

    Five young women sit on a yellow couch in a studio, with one woman playfully kicking her leg up, as the word "NYHAMN" appears on screen.© IKEAThree young women, one with purple hair, one with short brown hair, and one with long dark hair, are sitting on a yellow couch, talking and laughing.© IKEAThree young women, dressed in casual clothes, are sitting closely together on a yellow couch, holding hands, in an interior setting.© IKEAThree young women sit on a yellow couch, looking around and reacting to something off-screen in a brightly lit room.© IKEAFive young women in colorful outfits are sitting and standing on a yellow couch in a studio with a blue and white wall.© IKEAA young woman in overalls lifts a yellow sofa bed, revealing its slatted base, while four other young women watch in a brightly lit studio.© IKEA
    Length: 18 s · Shots: 13 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a product demonstration

    Before you present an idea, you need to know who has done it, and how.

    IKEA “Bed” is built on a product demonstration. Search the library by idea to see every spot that uses it.

    Burger King “Moldy Whopper”© Burger KingOld Spice “Smell Legendary”© Old SpicePurina Dog Chow “Every Day”© Purina Dog ChowAxe/Lynx “Axe lower body”© Axe/Lynx
    Burger King · Old Spice · Purina Dog Chow · Axe/Lynx

More commercials by Juan Cabral

Award-winning retail commercials

Questions

Who directed the IKEA “Bed” commercial?

Juan Cabral directed it, produced by MJZ, for the agency Mother, London, UK.

Which agency made IKEA “Bed”?

Mother, London, UK created it for IKEA (2015).

What awards did IKEA “Bed” win?

1 awards, including Clio 2015 Gold — Film Technique.

What is the tagline of IKEA “Bed”?

“SOFA + BED = LIFE”

Sources for the credits and awards

clios.com