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Google “Year in Search 2015” 2015

Google “Year in Search 2015” (2015) is a Google commercial for 72andSunny, produced by Hecho en 72. It won 3 awards, including One Show 2016 Bronze Pencil — Film, Emmy 2016 Outstanding Commercial — nominee and YouTube Ads Leaderboard Dec 2015 #8.

Google's "Year in Search 2015" highlights the year's most searched questions, reflecting humanity's shared struggles, triumphs, and quest for understanding and peace.

Video: Google on YouTube

Shot by shot

  1. An aerial shot shows a small boat carrying refugees across a vast blue ocean, with a Google search bar overlay asking "how can i help the refugees".© Google0:07
  2. Two men, one with a disability, are sailing a small white sailboat on a sunny day, both wearing "World Games" vests.© Google0:19
  3. David Letterman, a white man in his 60s, wearing a suit and tie, sits at a desk on a late-night talk show set, smiling.© Google0:29
  4. Two people with dark curly hair embrace tightly, one wearing a denim jacket and the other a white shirt, in a crowd of people.© Google0:40
  5. A white airplane with orange tail is being towed on an airport tarmac, with a blue graphic overlay at the bottom.© Google0:51
  6. Two young men, one with a backwards cap and sunglasses, the other with dark hair, are cheering excitedly in a crowd.© Google1:01
  7. A man in his 30s, wearing a priest's collar and headphones, laughs joyfully while looking at a screen in a room with bookshelves.© Google1:11
  8. A large crowd of diverse people are gathered outdoors, holding up a giant pencil prop that reads "NOT AFRAID" in black letters.© Google1:22
  9. A father and his young daughter dance barefoot on a red rug in their living room, both smiling and moving their arms.© Google1:35
  10. A man with a beard and dark hair, wearing a black t-shirt, shouts intensely against a background of swirling fire and cosmic dust.© Google1:40
  11. A diverse group of young adults, some barefoot, joyfully sing and dance with their arms raised in an outdoor field under a bright sky.© Google1:45
  12. A group of male athletes in blue tracksuits with medals around their necks stand on a podium, raising their arms in triumph at the Special Olympics World Games.© Google1:49

Stills © Google. Made by 72andSunny and Hecho en 72.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A montage of real-world events and Google searches from 2015.

Tagline: “Search on.”

year in reviewhumanity's questionstriumph over adversityunity in diversitycall to actionemotional journey

The cut

Length
120 s
Shots
71
Average shot
1.7 s
Format
mixed

What creatives use Google “Year in Search 2015” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Google “Year in Search 2015”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot shows a small boat carrying refugees across a vast blue ocean, with a Google search bar overlay asking "how can i help the refugees".© GoogleTwo men, one with a disability, are sailing a small white sailboat on a sunny day, both wearing "World Games" vests.© GoogleDavid Letterman, a white man in his 60s, wearing a suit and tie, sits at a desk on a late-night talk show set, smiling.© GoogleTwo people with dark curly hair embrace tightly, one wearing a denim jacket and the other a white shirt, in a crowd of people.© Google
    Frames from Google “Year in Search 2015”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Google “Year in Search 2015” in order, with its length, framing and what happens in it.

    An aerial shot shows a small boat carrying refugees across a vast blue ocean, with a Google search bar overlay asking "how can i help the refugees".© GoogleTwo men, one with a disability, are sailing a small white sailboat on a sunny day, both wearing "World Games" vests.© GoogleDavid Letterman, a white man in his 60s, wearing a suit and tie, sits at a desk on a late-night talk show set, smiling.© GoogleTwo people with dark curly hair embrace tightly, one wearing a denim jacket and the other a white shirt, in a crowd of people.© GoogleA white airplane with orange tail is being towed on an airport tarmac, with a blue graphic overlay at the bottom.© GoogleTwo young men, one with a backwards cap and sunglasses, the other with dark hair, are cheering excitedly in a crowd.© Google
    Length: 120 s · Shots: 71 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a year in review

    Before you present an idea, you need to know who has done it, and how.

    Google “Year in Search 2015” is built on a year in review. Search the library by idea to see every spot that uses it.

    Google “Year In Search 2021”© GoogleSpotify “Thank You, Listeners”© Spotify
    Google · Spotify

More from 72andSunny

Award-winning tech commercials

Questions

Which agency made Google “Year in Search 2015”?

72andSunny created it for Google (2015).

What awards did Google “Year in Search 2015” win?

3 awards, including One Show 2016 Bronze Pencil — Film, Emmy 2016 Outstanding Commercial — nominee and YouTube Ads Leaderboard Dec 2015 #8.

What is the tagline of Google “Year in Search 2015”?

“Search on.”

Sources for the credits and awards

en.wikipedia.orgweb.archive.orgoneclub.orgoneclub.org