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Chris Smith, portrait

commercial director

Chris Smith

Chris Smith is a commercial director. FrameThrower's visual library has 6 of their commercials (2002–2025), cut shot by shot, 2 of them award-winning. The work includes spots for Geico, Toyota, Prudential and Heineken, produced most often by Smuggler and Independent Media, for agencies including Martin Agency, Saatchi & Saatchi Los Angeles and McCann.

Portrait: Frank Schulenburg, CC BY-SA 4.0, via Wikimedia Commons

6
Commercials in our library
2
Award-winning
2002–2025
Active

01 · Featured

Chris Smith's most awarded commercial

Toyota “Dog” (2002), still© Toyota

Cannes Lions Gold 2002

Toyota “Dog” 2002

A small dog barks at a parked red Toyota Celica, which then barks back, surprising the dog and highlighting the car's aggressive design.

Directed by Chris Smith · Saatchi & Saatchi Los Angeles · Independent Media

Also watch

Video: 🦎GEICOMedia🪼 on YouTube

Geico “Burt Bacharach” 2007 →Cannes Lions Bronze 2007

02 · Brands

Brands Chris Smith has made commercials for

Every brand in the library, by award-winning work.

  • Geico2007

    1 commercials · 1 award-winning

  • Toyota2002

    1 commercials · 1 award-winning

  • Prudential2025

    1 commercials

  • Heineken2020

    1 commercials

  • The Richards Group2015

    1 commercials

  • H-E-B2023

    1 commercials

03 · Works with

Who Chris Smith works with

From the credits: the companies behind the spots, by number of spots.

Production companies Chris Smith works with

Agencies Chris Smith works with

04 · Awards

Chris Smith's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Cannes Lions

    .

Top award-winning spots

05 · Work

Commercials by Chris Smith

Our visual library has 6 Chris Smith commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Prudential “Welcoming Generation Beta” (2025)© PrudentialPrudential “Welcoming Generation Beta” 2025
H-E-B “Here Everythings Better” (2023)© H-E-BH-E-B “Here Everythings Better” 2023
Heineken “Connections” (2020)© HeinekenHeineken “Connections” 2020
The Richards Group “Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B” (2015)© The Richards GroupThe Richards Group “Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B” 2015

Most awarded

  • Toyota "Dog" (2002) commercial still© ToyotaToyota “Dog” 2002Dir. Chris Smith · Saatchi & Saatchi Los AngelesCannes Lions Gold 2002
  • Geico "Burt Bacharach" (2007) commercial still© GeicoGeico “Burt Bacharach” 2007Dir. Chris Smith · Martin AgencyCannes Lions Bronze 2007
  • Prudential "Welcoming Generation Beta" (2025) commercial still© PrudentialPrudential “Welcoming Generation Beta” 2025Dir. Chris Smith · McCann
  • H-E-B "Here Everythings Better" (2023) commercial still© H-E-BH-E-B “Here Everythings Better” 2023Dir. Chris Smith
  • Heineken "Connections" (2020) commercial still© HeinekenHeineken “Connections” 2020Dir. Chris Smith · LePub
  • The Richards Group "Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B" (2015) commercial still© The Richards GroupThe Richards Group “Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B” 2015Dir. Chris Smith · The Richards Group

06 · For producers

What producers use Chris Smith's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Chris Smith's work and find directors with a similar style, each with every spot, agency, production company and award.

    Max Barden© Meat & Livestock, AustraliaMarc Craste© BBCBryan Buckley© E-TradeEdward Housden© SEEK
    Similar to Chris Smith: Max Barden, Marc Craste, Bryan Buckley

  2. 02Chris Smith's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 6 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Toyota “Dog”© ToyotaGeico “Burt Bacharach”© GeicoPrudential “Welcoming Generation Beta”© PrudentialH-E-B “Here Everythings Better”© H-E-B
    6 commercials, 2 award-winning

07 · Questions

About Chris Smith

What commercials has Chris Smith directed?+

6 in the library, 2002–2025, including Toyota “Dog”, Geico “Burt Bacharach”, Prudential “Welcoming Generation Beta” and H-E-B “Here Everythings Better”.

Which production company does Chris Smith work with?+

Most often Smuggler (3 spots), also Independent Media, Sugar Film Production and Native Music.

Which agencies has Chris Smith worked with?+

Martin Agency (1), Saatchi & Saatchi Los Angeles (1), McCann (1), LePub (1) and The Richards Group (1).

What awards has Chris Smith's work won?+

2 award-winning spots, including Cannes Lions Gold 2002 for Toyota “Dog” and Cannes Lions Bronze 2007 for Geico “Burt Bacharach”.

Which directors have a similar style to Chris Smith?+

Max Barden, Marc Craste, Bryan Buckley, Edward Housden and Jordan Brady, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Chris Smith: matched by the ideas, tone and categories of their commercials.