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Geico “Burt Bacharach” 2007

Geico “Burt Bacharach” (2007) is a Geico commercial directed by Chris Smith for Martin Agency, produced by Smuggler. It won one award: Cannes Lions 2007 Film Bronze.

A real GEICO customer recounts her positive experience with the insurance company, while Burt Bacharach improvises a song about her story on the piano.

Video: 🦎GEICOMedia🪼 on YouTube

Frames

  1. A woman with red hair and glasses sits in the foreground, while a man in a tuxedo plays the piano in the background of a living room.© Geico0:00
  2. A woman with red hair and glasses sits in the foreground, looking at the camera, while a man in a tuxedo plays the piano behind her in a living room.© Geico0:00
  3. Geico “Burt Bacharach”, shot 2© Geico0:04
  4. Geico “Burt Bacharach”, shot 2© Geico0:09
  5. Geico “Burt Bacharach”, shot 2© Geico0:13
  6. Geico “Burt Bacharach”, shot 2© Geico0:17
  7. Geico “Burt Bacharach”, shot 2© Geico0:21

Stills © Geico. Made by Martin Agency, Smuggler and Chris Smith.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrity musician improvises a song about a real customer's story.

Tagline: “Real service, real savings.”

celebrity cameoreal customer testimonialmusical improvisationmeta-commentary on advertisingdeadpan delivery

The cut

Length
30 s
One take
29 s in a single shot

What creatives use Geico “Burt Bacharach” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Geico “Burt Bacharach”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with red hair and glasses sits in the foreground, while a man in a tuxedo plays the piano in the background of a living room.© GeicoA woman with red hair and glasses sits in the foreground, looking at the camera, while a man in a tuxedo plays the piano behind her in a living room.© GeicoGeico “Burt Bacharach”, 0:04© GeicoGeico “Burt Bacharach”, 0:09© Geico
    Frames from Geico “Burt Bacharach”

  2. 02How a one-take commercial is built

    29 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A woman with red hair and glasses sits in the foreground, while a man in a tuxedo plays the piano in the background of a living room.© GeicoA woman with red hair and glasses sits in the foreground, looking at the camera, while a man in a tuxedo plays the piano behind her in a living room.© GeicoGeico “Burt Bacharach”, 0:04© GeicoGeico “Burt Bacharach”, 0:09© GeicoGeico “Burt Bacharach”, 0:13© GeicoGeico “Burt Bacharach”, 0:17© Geico
    Length: 30 s · One take: 29 s in a single shot

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Geico “Burt Bacharach” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Chris Smith

  • Toyota "Dog" (2002) commercial still© ToyotaToyota “Dog” 2002Dir. Chris Smith · Saatchi & Saatchi Los AngelesCannes Lions Gold 2002
  • Prudential "Welcoming Generation Beta" (2025) commercial still© PrudentialPrudential “Welcoming Generation Beta” 2025Dir. Chris Smith · McCann
  • H-E-B "Here Everythings Better" (2023) commercial still© H-E-BH-E-B “Here Everythings Better” 2023Dir. Chris Smith
  • Heineken "Connections" (2020) commercial still© HeinekenHeineken “Connections” 2020Dir. Chris Smith · LePub
  • The Richards Group "Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B" (2015) commercial still© The Richards GroupThe Richards Group “Sugar's Smith Scores with Laughs in the Latest Spurs Campaign for H-E-B” 2015Dir. Chris Smith · The Richards Group

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Geico “Burt Bacharach” commercial?

Chris Smith directed it, produced by Smuggler, for the agency Martin Agency.

Which agency made Geico “Burt Bacharach”?

Martin Agency created it for Geico (2007).

What awards did Geico “Burt Bacharach” win?

1 awards, including Cannes Lions 2007 Film Bronze.

What is the tagline of Geico “Burt Bacharach”?

“Real service, real savings.”

Sources for the credits and awards

The WorkThe Work