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Boots “Summer Rush” 2007

Boots “Summer Rush” (2007) is a Boots commercial directed by Garth Davis for Mother, produced by Anonymous Content. It won 7 awards, including D&AD 2007 Wood Pencil — TV & Cinema Advertising / TV Commercials 61 - 120 Seconds, Clio 2007 Bronze — Television/Cinema / Direction and ANDY Awards 2007 Silver — Direction (TV & RADIO).

People from all walks of life are stuck in their mundane routines, longing for summer, until the sun breaks through the clouds and everyone rushes out to enjoy the season with Boots' sun care products.

Video: Jack Hutchings on Vimeo

Shot by shot

  1. A woman in an office chair applies lotion to her leg while looking out a window at a distant ocean view.© Boots0:00
  2. A middle-aged man with curly hair, shirtless, struggles to button his red shorts while looking down at his stomach in a dimly lit room.© Boots0:10
  3. A young girl with dark hair and a white school uniform looks up with a surprised expression in a classroom.© Boots0:19
  4. A diverse group of people, dressed in various casual outfits, dance energetically and joyfully in a crowded indoor space, possibly a store or club.© Boots0:25
  5. An aerial shot shows a busy city intersection with hundreds of people running across the streets and sidewalks, surrounded by tall buildings.© Boots0:31
  6. A shirtless man with curly hair struggles to pull up red swim trunks in a bedroom, looking down at his waist.© Boots0:38
  7. A mother with dark hair, wearing a coral cardigan, applies sunscreen to her blonde-haired child near a red car at a beach.© Boots0:45
  8. A young woman with a striped top and skirt paints her toenails red on a sunny street, while people walk past her.© Boots0:52
  9. A man carries an office chair on his shoulders, running up an outdoor staircase, followed by other people, in a high-angle shot.© Boots1:00
  10. The bright sun shines through a gap in dark clouds, creating a dramatic and serene sky view.© Boots1:06
  11. A diverse group of people, some shirtless, are gathered on a sunlit city sidewalk next to parked cars, appearing to be waiting or observing something.© Boots1:16
  12. A bright light shines through dark, ominous clouds, creating a dramatic and mysterious sky.© Boots1:22

Stills © Boots. Made by Mother, Anonymous Content and Garth Davis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyone rushes to embrace summer when the sun finally appears.

Tagline: “Visit the Sun Shop and get out there.”

longing for summersudden change of weathermass exodusstripping clothes offjoyful chaosproduct as enabler

The cut

Length
97 s
Shots
65
Average shot
1.5 s

What creatives use Boots “Summer Rush” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Boots “Summer Rush”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in an office chair applies lotion to her leg while looking out a window at a distant ocean view.© BootsA middle-aged man with curly hair, shirtless, struggles to button his red shorts while looking down at his stomach in a dimly lit room.© BootsA young girl with dark hair and a white school uniform looks up with a surprised expression in a classroom.© BootsA diverse group of people, dressed in various casual outfits, dance energetically and joyfully in a crowded indoor space, possibly a store or club.© Boots
    Frames from Boots “Summer Rush”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Boots “Summer Rush” in order, with its length, framing and what happens in it.

    A woman in an office chair applies lotion to her leg while looking out a window at a distant ocean view.© BootsA middle-aged man with curly hair, shirtless, struggles to button his red shorts while looking down at his stomach in a dimly lit room.© BootsA young girl with dark hair and a white school uniform looks up with a surprised expression in a classroom.© BootsA diverse group of people, dressed in various casual outfits, dance energetically and joyfully in a crowded indoor space, possibly a store or club.© BootsAn aerial shot shows a busy city intersection with hundreds of people running across the streets and sidewalks, surrounded by tall buildings.© BootsA shirtless man with curly hair struggles to pull up red swim trunks in a bedroom, looking down at his waist.© Boots
    Length: 97 s · Shots: 65 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a mass exodus

    Before you present an idea, you need to know who has done it, and how.

    Boots “Summer Rush” is built on a mass exodus. Search the library by idea to see every spot that uses it.

    McDonald's “Raise Your Arches”© McDonald'sMonster.com “Daybreak”© Monster.comAldi “The Miracle Ham”© AldiSky Sports “Take Your Seat”© Sky Sports
    McDonald's · Monster.com · Aldi · Sky Sports

More commercials by Garth Davis

More from Mother

Award-winning retail commercials

Questions

Who directed the Boots “Summer Rush” commercial?

Garth Davis directed it, produced by Anonymous Content, for the agency Mother.

Which agency made Boots “Summer Rush”?

Mother created it for Boots (2007).

What awards did Boots “Summer Rush” win?

7 awards, including D&AD 2007 Wood Pencil — TV & Cinema Advertising / TV Commercials 61 - 120 Seconds, D&AD 2007 Wood Pencil — TV & Cinema Crafts / Direction, Clio 2007 Bronze — Television/Cinema / Direction and ANDY Awards 2007 Silver — Direction (TV & RADIO).

What is the tagline of Boots “Summer Rush”?

“Visit the Sun Shop and get out there.”

Sources for the credits and awards

aicpawards.combritisharrows.comdandad.orgAdForumweb.archive.org