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Asda “The Gnome of Christmas” 2025

Asda “The Gnome of Christmas” (2025) is an Asda commercial directed by Bryan Buckley for Havas, produced by Hungry Man. It won 2 awards, including Creative Circle 2025 Bronze Visual Effects - Commercial Film : SINGLE.

Asda employees discover that their Christmas gnomes have come to life and are helping to prepare the store for the festive season, leading to chaotic and heartwarming adventures.

Video: Asda on YouTube

Shot by shot

  1. An exterior wide shot of an Asda supermarket at night, with snow falling and covering the ground.© Asda0:00
  2. A young female and an older male Asda employee look out a snowy window at night, both wearing green and black uniforms.© Asda0:07
  3. A large group of animated gnomes, including one in a pink outfit and another dressed as a robot, run out of an Asda supermarket entrance at night.© Asda0:28
  4. Two Asda employees, a man and a woman, look down in concern at a fallen gnome in a supermarket aisle.© Asda0:35
  5. A young woman with dark hair and a man with a white beard, both wearing green and black uniforms, look surprised in a parking garage.© Asda0:44
  6. Three garden gnomes, one dressed as a chef, smile from inside an oven, with a tray of cookies in the foreground.© Asda0:49
  7. A CGI animated male chef gnome with dark skin and a white chef's hat smiles and gestures with his hands in a kitchen.© Asda0:56
  8. A mannequin wearing a sparkly red and silver dress stands in the middle of a supermarket aisle decorated for Christmas, surrounded by shelves of products.© Asda1:01
  9. A row of four garden gnomes, dressed in fishing attire with red hats and white beards, stand on display in a store aisle.© Asda1:07
  10. A male gnome with a white beard and brown hat holds a golden star, surrounded by many other gnomes in a large, open space.© Asda1:12
  11. A small animated elf with a red and white outfit and a yellow hat is seen falling down a large, decorated Christmas tree in a warehouse.© Asda1:15
  12. A gnome in a brown hat and jacket falls over, surrounded by other gnomes, in an airport terminal at sunset.© Asda1:21

Stills © Asda. Made by Havas, Hungry Man and Bryan Buckley.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Christmas gnomes come to life to help Asda prepare for Christmas.

Tagline: “That's more like it”

magical realismminiature worldunexpected helpersholiday chaoscharming mischiefteamwork

The cut

Length
90 s
Shots
59
Average shot
1.5 s
Format
mixed

What creatives use Asda “The Gnome of Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Asda “The Gnome of Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An exterior wide shot of an Asda supermarket at night, with snow falling and covering the ground.© AsdaA young female and an older male Asda employee look out a snowy window at night, both wearing green and black uniforms.© AsdaA large group of animated gnomes, including one in a pink outfit and another dressed as a robot, run out of an Asda supermarket entrance at night.© AsdaTwo Asda employees, a man and a woman, look down in concern at a fallen gnome in a supermarket aisle.© Asda
    Frames from Asda “The Gnome of Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Asda “The Gnome of Christmas” in order, with its length, framing and what happens in it.

    An exterior wide shot of an Asda supermarket at night, with snow falling and covering the ground.© AsdaA young female and an older male Asda employee look out a snowy window at night, both wearing green and black uniforms.© AsdaA large group of animated gnomes, including one in a pink outfit and another dressed as a robot, run out of an Asda supermarket entrance at night.© AsdaTwo Asda employees, a man and a woman, look down in concern at a fallen gnome in a supermarket aisle.© AsdaA young woman with dark hair and a man with a white beard, both wearing green and black uniforms, look surprised in a parking garage.© AsdaThree garden gnomes, one dressed as a chef, smile from inside an oven, with a tray of cookies in the foreground.© Asda
    Length: 90 s · Shots: 59 · Average shot: 1.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Asda “The Gnome of Christmas” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Bryan Buckley

  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026
  • Change The Ref "The Lost Class: DAVID" (2022) commercial still© Change The RefChange The Ref “The Lost Class: DAVID” 2022Dir. Bryan Buckley · Leo Burnettshots Awards Gold 2022
  • Hyundai "Smaht Pahk" (2020) commercial still© HyundaiHyundai “Smaht Pahk” 2020Dir. Bryan Buckley · INNOCEANNew York Festivals Gold 2020
  • American Express "Animals" (2006) commercial still© American ExpressAmerican Express “Animals” 2006Dir. Bryan Buckley · Ogilvy & MatherEmmy (Outstanding Commercial) 2007
  • Orange "Spike Lee" (2004) commercial still© OrangeOrange “Spike Lee” 2004Dir. Bryan Buckley · Mother Advertising LtdBritish Arrows Gold 2004
  • E-Trade "Monkey" (2000) commercial still© E-TradeE-Trade “Monkey” 2000Dir. Bryan Buckley · Goodby Silverstein & PartnersCannes Lions Gold 2000

More from Havas

Award-winning retail commercials

Questions

Who directed the Asda “The Gnome of Christmas” commercial?

Bryan Buckley directed it, produced by Hungry Man, for the agency Havas.

Which agency made Asda “The Gnome of Christmas”?

Havas created it for Asda (2025).

What awards did Asda “The Gnome of Christmas” win?

2 awards, including Creative Circle 2025 Bronze Visual Effects - Commercial Film : SINGLE and Creative Circle 2025 Bronze Animation - Characters & Creatures : SINGLE.

What is the tagline of Asda “The Gnome of Christmas”?

“That's more like it”

Sources for the credits and awards

creativecircle.co.uk