framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Amazon “Alexa Loses Her Voice” 2017

Amazon “Alexa Loses Her Voice” (2017) is an Amazon commercial directed by Wayne McClammy for Lucky Generals, produced by Hungry Man. It won 5 awards, including Kinsale Sharks 2018 Silver Film Craft (International) - Best Use of Humour, AICP Show 2018 Honoree Humor and Emmy 2018 Outstanding Commercial — nominee.

When Alexa loses her voice, Amazon enlists a diverse group of celebrities to fill in, leading to hilarious and awkward interactions as they try to assist a young man.

Video: Amazon Affiliate on YouTube

Shot by shot

  1. A woman with spiky hair and a man with a goatee are seen in a medium shot, with the woman holding a device to her ear and looking displeased.© Amazon0:11
  2. Leslie Jones, a Black woman, wears a black leather jacket and white shirt, talking into a blue glowing device on her ear, while a Black man sits next to her in a sushi restaurant.© Amazon0:12
  3. An elderly Japanese sushi chef in a white uniform and glasses stands behind a sushi counter, looking at a customer.© Amazon0:15
  4. A woman with a headset and a man with a beard are talking animatedly, looking at each other in a dimly lit interior.© Amazon0:18
  5. A man and a woman, both in their 30s, sit at a counter in a restaurant, talking to each other.© Amazon0:19
  6. The all-new Echo Spot is displayed on a white surface, showing a video call with a woman and a man on its screen.© Amazon0:25

Stills © Amazon. Made by Lucky Generals, Hungry Man and Wayne McClammy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrities impersonate Alexa, creating humorous misinterpretations of her functions.

Tagline: “Thanks, guys, but I'll take it from here.”

celebrity cameovoiceover gagmisunderstanding humorproduct demonstration through comedyunexpected replacementfish out of water

The cut

Length
28 s
Shots
15
Average shot
1.9 s

What creatives use Amazon “Alexa Loses Her Voice” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “Alexa Loses Her Voice”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with spiky hair and a man with a goatee are seen in a medium shot, with the woman holding a device to her ear and looking displeased.© AmazonLeslie Jones, a Black woman, wears a black leather jacket and white shirt, talking into a blue glowing device on her ear, while a Black man sits next to her in a sushi restaurant.© AmazonAn elderly Japanese sushi chef in a white uniform and glasses stands behind a sushi counter, looking at a customer.© AmazonA woman with a headset and a man with a beard are talking animatedly, looking at each other in a dimly lit interior.© Amazon
    Frames from Amazon “Alexa Loses Her Voice”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “Alexa Loses Her Voice” in order, with its length, framing and what happens in it.

    A woman with spiky hair and a man with a goatee are seen in a medium shot, with the woman holding a device to her ear and looking displeased.© AmazonLeslie Jones, a Black woman, wears a black leather jacket and white shirt, talking into a blue glowing device on her ear, while a Black man sits next to her in a sushi restaurant.© AmazonAn elderly Japanese sushi chef in a white uniform and glasses stands behind a sushi counter, looking at a customer.© AmazonA woman with a headset and a man with a beard are talking animatedly, looking at each other in a dimly lit interior.© AmazonA man and a woman, both in their 30s, sit at a counter in a restaurant, talking to each other.© AmazonThe all-new Echo Spot is displayed on a white surface, showing a video call with a woman and a man on its screen.© Amazon
    Length: 28 s · Shots: 15 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Amazon “Alexa Loses Her Voice” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Wayne McClammy

  • Amazon Alexa "Mind Reader" (2022) commercial still© Amazon AlexaAmazon Alexa “Mind Reader” 2022Dir. Wayne McClammy · Lucky GeneralsBritish Arrows Gold 2023
  • Amazon "Not Everything Makes the Cut" (2019) commercial still© AmazonAmazon “Not Everything Makes the Cut” 2019Dir. Wayne McClammy · Lucky GeneralsAICP Awards Winner 2019
  • Geico "Fisherman" (2016) commercial still© GeicoGeico “Fisherman” 2016Dir. Wayne McClammy · The Martin AgencyCannes Lions Silver 2016
  • Playstation VR "Playstation 'Skyrim: Claws" (2018) commercial still© Playstation VRPlaystation VR “Playstation 'Skyrim: Claws” 2018Dir. Wayne McClammy · BBHD&AD Wood Pencil 2018
  • Electronic Arts "Madden Season" (2015) commercial still© Electronic ArtsElectronic Arts “Madden Season” 2015Dir. Wayne McClammy · HeatThe One Show Bronze 2015
  • Titanfall "Shadow" (2014) commercial still© TitanfallTitanfall “Shadow” 2014Dir. Wayne McClammy · HeatClio Awards Bronze 2014

More from Lucky Generals

Award-winning tech commercials

Questions

Who directed the Amazon “Alexa Loses Her Voice” commercial?

Wayne McClammy directed it, produced by Hungry Man, for the agency Lucky Generals.

Which agency made Amazon “Alexa Loses Her Voice”?

Lucky Generals created it for Amazon (2017).

What awards did Amazon “Alexa Loses Her Voice” win?

5 awards, including Kinsale Sharks 2018 Silver Film Craft (International) - Best Use of Humour, Kinsale Sharks 2018 Silver Film Craft (International) - Writing/Idea, AICP Show 2018 Honoree Humor and Emmy 2018 Outstanding Commercial — nominee.

What is the tagline of Amazon “Alexa Loses Her Voice”?

“Thanks, guys, but I'll take it from here.”

Sources for the credits and awards

en.wikipedia.orgsuperbowl-ads.comdavidreviews.comfox4news.comiSpot.tven.wikipedia.orgthedrum.comthedrum.comaicpawards.comweb.archive.orgweb.archive.org