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Wimbledon “140 Years” 2018

Wimbledon “140 Years” (2018) is a Wimbledon commercial directed by Lucas Zanotto for McCann. It won 2 awards, including British Arrows 2018 Craft Silver — Animation: 2D and Kinsale Sharks 2018 Silver Film Craft (International) - Any Other Indivdual Craft Skill (eg: model making, table top, wardrobe etc).

This ad celebrates Wimbledon's 140-year history, showcasing the evolution of tennis and the enduring tradition of all-white attire, emphasizing that true greatness shines through play, not fashion.

Video: Wimbledon on YouTube

Shot by shot

  1. An aerial shot of the Wimbledon tennis grounds, with text overlay "IN PURSUIT of GREATNESS" and "140 YEARS" in black and white.© Wimbledon0:00
  2. A crowd of men and women in formal attire and hats watch a tennis match from the stands at Wimbledon in black and white archival footage.© Wimbledon0:04
  3. A black and white archival shot shows a crowd of people in formal attire watching a tennis match at Wimbledon.© Wimbledon0:08
  4. A black and white shot of a large crowd of people, mostly adults, watching an event with varied expressions in an outdoor stadium.© Wimbledon0:08
  5. Serena Williams, a female tennis player in a white dress, raises a trophy on a tennis court to a cheering crowd at Wimbledon.© Wimbledon0:57

Stills © Wimbledon. Made by McCann and Lucas Zanotto.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Archival footage and modern clips highlight Wimbledon's history and the 'all-white' rule.

Tagline: “IN PURSUIT of GREATNESS”

archival footagehistorical montagecelebrity endorsementtradition vs modernityrule-bound sporttriumph and defeat

The cut

Length
60 s
Shots
6
Average shot
10.0 s
Format
mixed

What creatives use Wimbledon “140 Years” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Wimbledon “140 Years”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot of the Wimbledon tennis grounds, with text overlay "IN PURSUIT of GREATNESS" and "140 YEARS" in black and white.© WimbledonA crowd of men and women in formal attire and hats watch a tennis match from the stands at Wimbledon in black and white archival footage.© WimbledonA black and white archival shot shows a crowd of people in formal attire watching a tennis match at Wimbledon.© WimbledonA black and white shot of a large crowd of people, mostly adults, watching an event with varied expressions in an outdoor stadium.© Wimbledon
    Frames from Wimbledon “140 Years”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Wimbledon “140 Years” in order, with its length, framing and what happens in it.

    An aerial shot of the Wimbledon tennis grounds, with text overlay "IN PURSUIT of GREATNESS" and "140 YEARS" in black and white.© WimbledonA crowd of men and women in formal attire and hats watch a tennis match from the stands at Wimbledon in black and white archival footage.© WimbledonA black and white archival shot shows a crowd of people in formal attire watching a tennis match at Wimbledon.© WimbledonA black and white shot of a large crowd of people, mostly adults, watching an event with varied expressions in an outdoor stadium.© WimbledonSerena Williams, a female tennis player in a white dress, raises a trophy on a tennis court to a cheering crowd at Wimbledon.© Wimbledon
    Length: 60 s · Shots: 6 · Average shot: 10.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    Wimbledon “140 Years” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

More commercials by Lucas Zanotto

  • Ken Schoellhammer "100Th Anniversary - Pilot" (2018) commercial still© Ken SchoellhammerKen Schoellhammer “100Th Anniversary - Pilot” 2018Dir. Lucas Zanotto · BBDO
  • Amazon "Kindle - Paper & Pen" (2015) commercial still© AmazonAmazon “Kindle - Paper & Pen” 2015Dir. Lucas Zanotto · DDB China

More from McCann

Award-winning sport commercials

Questions

Who directed the Wimbledon “140 Years” commercial?

Lucas Zanotto directed it, for the agency McCann.

Which agency made Wimbledon “140 Years”?

McCann created it for Wimbledon (2018).

What awards did Wimbledon “140 Years” win?

2 awards, including British Arrows 2018 Craft Silver — Animation: 2D and Kinsale Sharks 2018 Silver Film Craft (International) - Any Other Indivdual Craft Skill (eg: model making, table top, wardrobe etc).

What is the tagline of Wimbledon “140 Years”?

“IN PURSUIT of GREATNESS”

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.org