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TyC Sports “Carta” 2013

TyC Sports “Carta” (2013) is a TyC Sports commercial for Young & Rubicam Argentina, produced by Sábado. It won one award: El Ojo de Iberoamérica 2013 Bronze Film – TV14: Medios de comunicación.

A woman breaks up with her boyfriend via letter, criticizing his lack of passion, while scenes of passionate football fans and players illustrate what she desires.

Video: TyC Sports on YouTube

Shot by shot

  1. A young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook with a pen.© TyC Sports0:00
  2. A young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook, with a bag and other items beside her.© TyC Sports0:04
  3. A young man in a soccer jersey stands on a rooftop, waving a large flag against a bright, clear sky in black and white.© TyC Sports0:18
  4. A wide shot of a packed football stadium, with fans cheering and confetti falling, capturing the excitement of a game.© TyC Sports0:20
  5. Three men stand on stadium bleachers in the pouring rain at night, two looking up, one looking down, in a black and white shot.© TyC Sports0:25
  6. A soccer player in a jersey with the number 9 and "MERCADO" on the back, embraces a shirtless man on a soccer field, while other players stand nearby.© TyC Sports0:28
  7. A young woman with blonde hair, wearing a plaid shirt and black pants, sits cross-legged on a blanket in a grassy park, writing in a notebook.© TyC Sports0:35
  8. A man with a large back tattoo is getting it touched up by a tattoo artist in a dimly lit, industrial-style room.© TyC Sports0:38
  9. A young woman with long hair sits on a blanket in a sunny park, writing in a notebook.© TyC Sports0:41
  10. A man with curly hair, wearing a white t-shirt and dark pants, kneels on a bridge, then stands and raises his arms in front of a large church.© TyC Sports0:44
  11. A young woman with blonde hair and a plaid shirt looks down, appearing sad or contemplative, in an outdoor setting with grass and rocks.© TyC Sports0:46
  12. A young woman with long blonde hair, wearing a plaid shirt and black pants, sits on a blanket in a grassy park, writing in a notebook.© TyC Sports0:53

Stills © TyC Sports. Made by Young & Rubicam Argentina and Sábado.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A breakup letter reveals a woman's desire for passion, mirrored by football's intensity.

Tagline: “Sos así. Mariana”

breakup letterparallel narrativesblack and white vs coloremotional contrastsports as metaphorunexpected twist

The cut

Length
63 s
Shots
21
Average shot
3.0 s

What creatives use TyC Sports “Carta” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Carta”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook with a pen.© TyC SportsA young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook, with a bag and other items beside her.© TyC SportsA young man in a soccer jersey stands on a rooftop, waving a large flag against a bright, clear sky in black and white.© TyC SportsA wide shot of a packed football stadium, with fans cheering and confetti falling, capturing the excitement of a game.© TyC Sports
    Frames from TyC Sports “Carta”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Carta” in order, with its length, framing and what happens in it.

    A young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook with a pen.© TyC SportsA young woman with blonde hair sits on a blanket in a grassy park, writing in a notebook, with a bag and other items beside her.© TyC SportsA young man in a soccer jersey stands on a rooftop, waving a large flag against a bright, clear sky in black and white.© TyC SportsA wide shot of a packed football stadium, with fans cheering and confetti falling, capturing the excitement of a game.© TyC SportsThree men stand on stadium bleachers in the pouring rain at night, two looking up, one looking down, in a black and white shot.© TyC SportsA soccer player in a jersey with the number 9 and "MERCADO" on the back, embraces a shirtless man on a soccer field, while other players stand nearby.© TyC Sports
    Length: 63 s · Shots: 21 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a parallel narratives

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Carta” is built on a parallel narratives. Search the library by idea to see every spot that uses it.

    Down “Tan como tú”© DownRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonTwix “Bears”© TwixGetty Images “Endless Stories”© Getty Images
    Down · Riyadh Season · Twix · Getty Images

More from Young & Rubicam Argentina

  • TyC Sports "Requiem" (2014) commercial still© TyC SportsTyC Sports “Requiem” 2014Dir. Marcelo Szechtman y Nicolás Parodi · Young & Rubicam ArgentinaCannes Lions Silver 2014
  • Banco Galicia "Bajo presupuesto" (2012) commercial still© Banco GaliciaBanco Galicia “Bajo presupuesto” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Cerveza Quilmes "Igualismo" (2012) commercial still© Cerveza QuilmesCerveza Quilmes “Igualismo” 2012Dir. Martin Romanella · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Alto Palermo Shopping "Te dormiste" (2015) commercial still© Alto Palermo ShoppingAlto Palermo Shopping “Te dormiste” 2015Dir. Lisandro Grandal · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Bronze 2015
  • DirecTV "Parecidos" (2012) commercial still© DirecTVDirecTV “Parecidos” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Bronze 2012

Award-winning sport commercials

Questions

Which agency made TyC Sports “Carta”?

Young & Rubicam Argentina created it for TyC Sports (2013).

What awards did TyC Sports “Carta” win?

1 awards, including El Ojo de Iberoamérica 2013 Bronze Film – TV14: Medios de comunicación.

What is the tagline of TyC Sports “Carta”?

“Sos así. Mariana”

Sources for the credits and awards

elojodeiberoamerica.com