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TyC Sports “Requiem” 2014

TyC Sports “Requiem” (2014) is a TyC Sports commercial directed by Marcelo Szechtman y Nicolás Parodi for Young & Rubicam Argentina, produced by Sábado. It won 3 awards, including Cannes Lions 2014 Film Silver, LIA 2014 Silver — TV/Cinema/Online Film / Entertainment and El Ojo de Iberoamérica 2013 Bronze Film – TV14: Medios de comunicación.

At a somber funeral, a man delivers a eulogy that unexpectedly veers into a passionate, detailed analysis of football tactics and historical tournaments, much to the confusion of the mourners.

Video: TyC Sports on YouTube

Shot by shot

  1. A group of people dressed in dark clothing gather around a casket at a graveside funeral in a cemetery, surrounded by trees.© TyC Sports0:00
  2. A group of mourners, including a man with curly hair, stand solemnly at an outdoor funeral, looking downcast and grieving.© TyC Sports0:02
  3. A bald, older man in glasses and a dark suit stands in profile, looking off-screen with a neutral expression, outdoors amidst blurred greenery.© TyC Sports0:07
  4. A man in sunglasses covers his mouth, looking distraught, surrounded by other men at an outdoor gathering.© TyC Sports0:23
  5. A group of people, dressed in dark clothing, stand around a flower-covered casket at an outdoor funeral, with one man speaking animatedly.© TyC Sports0:24
  6. A group of mourners, including an older woman with blonde hair, stands somberly at an outdoor funeral, with a man's hand on her shoulder.© TyC Sports0:37
  7. A man with curly hair gestures animatedly while speaking to a group of mourners at a funeral, with a casket and flowers in the foreground.© TyC Sports0:39
  8. A man with curly hair speaks animatedly at a funeral, surrounded by grieving attendees in an outdoor cemetery setting.© TyC Sports0:52
  9. A man with curly hair in a grey shirt speaks animatedly, gesturing with his hands, surrounded by four other people in a somber outdoor setting.© TyC Sports0:58
  10. Four men in suits stand outdoors, with one man in the center looking around with a worried expression, as if at a funeral.© TyC Sports1:06
  11. A bald, older man with glasses and a dark suit stands outdoors, looking off-camera with a neutral expression.© TyC Sports1:11
  12. A man in a grey shirt speaks animatedly at a funeral, surrounded by mourners in black attire, next to a casket adorned with white flowers in an outdoor cemetery.© TyC Sports1:13

Stills © TyC Sports. Made by Young & Rubicam Argentina, Sábado and Marcelo Szechtman y Nicolás Parodi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A eulogy for a football fan turns into a passionate, detailed football analysis.

Tagline: “Lo que nunca muere es el amor a una camiseta. (What never dies is the love for a jersey.)”

eulogy gone wrongunexpected passionfish out of waterdeadpan humormisplaced enthusiasm

The cut

Length
95 s
Shots
16
Average shot
5.9 s

What creatives use TyC Sports “Requiem” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Requiem”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of people dressed in dark clothing gather around a casket at a graveside funeral in a cemetery, surrounded by trees.© TyC SportsA group of mourners, including a man with curly hair, stand solemnly at an outdoor funeral, looking downcast and grieving.© TyC SportsA bald, older man in glasses and a dark suit stands in profile, looking off-screen with a neutral expression, outdoors amidst blurred greenery.© TyC SportsA man in sunglasses covers his mouth, looking distraught, surrounded by other men at an outdoor gathering.© TyC Sports
    Frames from TyC Sports “Requiem”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Requiem” in order, with its length, framing and what happens in it.

    A group of people dressed in dark clothing gather around a casket at a graveside funeral in a cemetery, surrounded by trees.© TyC SportsA group of mourners, including a man with curly hair, stand solemnly at an outdoor funeral, looking downcast and grieving.© TyC SportsA bald, older man in glasses and a dark suit stands in profile, looking off-screen with a neutral expression, outdoors amidst blurred greenery.© TyC SportsA man in sunglasses covers his mouth, looking distraught, surrounded by other men at an outdoor gathering.© TyC SportsA group of people, dressed in dark clothing, stand around a flower-covered casket at an outdoor funeral, with one man speaking animatedly.© TyC SportsA group of mourners, including an older woman with blonde hair, stands somberly at an outdoor funeral, with a man's hand on her shoulder.© TyC Sports
    Length: 95 s · Shots: 16 · Average shot: 5.9 s

  3. 03Ad ideas: every spot built on a unexpected passion

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Requiem” is built on a unexpected passion. Search the library by idea to see every spot that uses it.

    Abbott/Ensure “Ensure - Ensure Yourself”© Abbott/EnsureWayfair “UK - 'Get it out of your head and into your home' - Rugby”© WayfairCult Kits “The Shirt Matters”© Cult KitsTrident “Ice Skating”© Trident
    Abbott/Ensure · Wayfair · Cult Kits · Trident

More from Young & Rubicam Argentina

  • Producción de Pantalla Mundial "Jogo Bendito" (2014) commercial still© Producción de Pantalla MundialProducción de Pantalla Mundial “Jogo Bendito” 2014Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2014
  • Musimundo "Me llevo" (2013) commercial still© MusimundoMusimundo “Me llevo” 2013Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2013
  • Topline "Carrera" (2013) commercial still© ToplineTopline “Carrera” 2013Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2013
  • Cerveza Quilmes "Historia de la amistad" (2012) commercial still© Cerveza QuilmesCerveza Quilmes “Historia de la amistad” 2012Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Banco Galicia "Bajo presupuesto" (2012) commercial still© Banco GaliciaBanco Galicia “Bajo presupuesto” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Alto Palermo Shopping "Te dormiste" (2015) commercial still© Alto Palermo ShoppingAlto Palermo Shopping “Te dormiste” 2015Dir. Lisandro Grandal · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Bronze 2015

Award-winning media & entertainment commercials

Questions

Who directed the TyC Sports “Requiem” commercial?

Marcelo Szechtman y Nicolás Parodi directed it, produced by Sábado, for the agency Young & Rubicam Argentina.

Which agency made TyC Sports “Requiem”?

Young & Rubicam Argentina created it for TyC Sports (2014).

What awards did TyC Sports “Requiem” win?

3 awards, including Cannes Lions 2014 Film Silver, LIA 2014 Silver — TV/Cinema/Online Film / Entertainment and El Ojo de Iberoamérica 2013 Bronze Film – TV14: Medios de comunicación.

What is the tagline of TyC Sports “Requiem”?

“Lo que nunca muere es el amor a una camiseta. (What never dies is the love for a jersey.)”

Sources for the credits and awards

The WorkThe Workelojodeiberoamerica.comweb.archive.org