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Topline “Carrera” 2013

Topline “Carrera” (2013) is a Topline commercial for Young & Rubicam Argentina, produced by Agosto. It won one award: El Ojo de Iberoamérica 2013 Silver Film – TV1: Alimentos, lácteos, golosinas y snack.

A group of friends in a bar discuss life and relationships, interspersed with animated Wacky Races scenes, highlighting the idea that everyone progresses at their own pace, but freshness always wins.

Video: Agosto on Vimeo

Shot by shot

  1. A man in a beanie and leather jacket talks animatedly to a blonde woman in a red dress, both sitting on a couch in a dimly lit, crowded room.© Topline0:01
  2. A young man in a beanie and leather jacket talks animatedly to a young woman in a red dress, sitting on a couch in a dimly lit, crowded room.© Topline0:05
  3. An animated male character with a beanie and beard drives a purple race car through a forest, looking determined.© Topline0:10
  4. A young man with curly hair and a beard sits in a chair, looking thoughtful in a dimly lit room.© Topline0:18
  5. A young man in a beanie and leather jacket talks animatedly to a blonde woman in a dimly lit bar or restaurant.© Topline0:22
  6. A man in a beanie and leather jacket talks to a blonde woman in a dimly lit bar, gesturing with his hand.© Topline0:30
  7. A man in a beanie and leather jacket talks animatedly to a woman with blonde hair in a dimly lit restaurant or bar.© Topline0:37
  8. A person's hands hold a pack of Topline Fresh Gel gum, opening it to reveal a piece inside, in a close-up shot.© Topline0:40
  9. A blonde woman in a red lace top talks to a dark-haired man in a coat and tie, both sitting in a dimly lit interior.© Topline0:43
  10. A young man in a beanie and leather jacket talks animatedly to a young woman with blonde hair in a dimly lit bar.© Topline0:54
  11. A cartoon man in a rocket-powered buggy drives over a hole in a desert landscape with pink rocks and green trees.© Topline0:58
  12. A glowing green object with a blue aura moves through a dark, star-filled space, leaving a trail of light.© Topline1:03

Stills © Topline. Made by Young & Rubicam Argentina and Agosto.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Real-life conversations mixed with Wacky Races animation for a fresh perspective.

Tagline: “Nuevo Topline Fresh Gel. Único con gel de frescura que explota a la velocidad de la luz.”

conversational banteranimated interludeparallel narrativesslice of lifeproduct as solutionhumorous exaggeration

The cut

Length
68 s
Shots
35
Average shot
1.9 s
Format
mixed

What creatives use Topline “Carrera” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Topline “Carrera”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a beanie and leather jacket talks animatedly to a blonde woman in a red dress, both sitting on a couch in a dimly lit, crowded room.© ToplineA young man in a beanie and leather jacket talks animatedly to a young woman in a red dress, sitting on a couch in a dimly lit, crowded room.© ToplineAn animated male character with a beanie and beard drives a purple race car through a forest, looking determined.© ToplineA young man with curly hair and a beard sits in a chair, looking thoughtful in a dimly lit room.© Topline
    Frames from Topline “Carrera”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Topline “Carrera” in order, with its length, framing and what happens in it.

    A man in a beanie and leather jacket talks animatedly to a blonde woman in a red dress, both sitting on a couch in a dimly lit, crowded room.© ToplineA young man in a beanie and leather jacket talks animatedly to a young woman in a red dress, sitting on a couch in a dimly lit, crowded room.© ToplineAn animated male character with a beanie and beard drives a purple race car through a forest, looking determined.© ToplineA young man with curly hair and a beard sits in a chair, looking thoughtful in a dimly lit room.© ToplineA young man in a beanie and leather jacket talks animatedly to a blonde woman in a dimly lit bar or restaurant.© ToplineA man in a beanie and leather jacket talks to a blonde woman in a dimly lit bar, gesturing with his hand.© Topline
    Length: 68 s · Shots: 35 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a parallel narratives

    Before you present an idea, you need to know who has done it, and how.

    Topline “Carrera” is built on a parallel narratives. Search the library by idea to see every spot that uses it.

    Down “Tan como tú”© DownRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonTwix “Bears”© TwixGetty Images “Endless Stories”© Getty Images
    Down · Riyadh Season · Twix · Getty Images

More from Young & Rubicam Argentina

  • TyC Sports "Requiem" (2014) commercial still© TyC SportsTyC Sports “Requiem” 2014Dir. Marcelo Szechtman y Nicolás Parodi · Young & Rubicam ArgentinaCannes Lions Silver 2014
  • Banco Galicia "Bajo presupuesto" (2012) commercial still© Banco GaliciaBanco Galicia “Bajo presupuesto” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Cerveza Quilmes "Igualismo" (2012) commercial still© Cerveza QuilmesCerveza Quilmes “Igualismo” 2012Dir. Martin Romanella · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Alto Palermo Shopping "Te dormiste" (2015) commercial still© Alto Palermo ShoppingAlto Palermo Shopping “Te dormiste” 2015Dir. Lisandro Grandal · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Bronze 2015
  • DirecTV "Parecidos" (2012) commercial still© DirecTVDirecTV “Parecidos” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Bronze 2012

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Topline “Carrera”?

Young & Rubicam Argentina created it for Topline (2013).

What awards did Topline “Carrera” win?

1 awards, including El Ojo de Iberoamérica 2013 Silver Film – TV1: Alimentos, lácteos, golosinas y snack.

What is the tagline of Topline “Carrera”?

“Nuevo Topline Fresh Gel. Único con gel de frescura que explota a la velocidad de la luz.”

Sources for the credits and awards

elojodeiberoamerica.com