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Thinkbox “Harvey” 2013

Thinkbox “Harvey” (2013) is a Thinkbox commercial directed by Si & Ad for The Red Brick Road, produced by Academy. It won 2 awards, including British Arrows 2013 Bronze — Corporate and Campaign Top 10 TV and Cinema Ads of 2012 #7.

A man's dog, Harvey, leaves home to find love, leading to a series of humorous and heartwarming adventures, all playing out on the man's TV.

Video: ThinkboxTV on YouTube

Shot by shot

  1. A man in a blue sweater sits at a kitchen table, writing on paper, while a black and white dog rests its head on the table next to him.© Thinkbox0:00
  2. A man in a teal sweater opens a white door, looking out with a concerned expression from inside a house.© Thinkbox0:04
  3. A white dog with black spots sits on a tiled kitchen floor, looking up at the camera with a TV remote control nearby.© Thinkbox0:09
  4. A small white dog walks across a paved area in front of a brick building, as seen on a TV screen in a kitchen.© Thinkbox0:12
  5. A pug dog sits at a table in a restaurant, looking directly at the camera with a sad expression.© Thinkbox0:16
  6. A white and black dog sits at a wooden table, looking around and then directly at the camera in an interior setting.© Thinkbox0:19
  7. A small black and white dog and two white poodles perform yoga poses on blue mats in a bright studio with mirrors.© Thinkbox0:26
  8. A black and white dog, an artist, paints a portrait of a white poodle posing on a bed in a messy artist's studio.© Thinkbox0:29
  9. A male security guard in uniform is sleeping on a chair in a museum hallway next to a large dinosaur bone.© Thinkbox0:34
  10. A cute black and white dog looks at a pink jeweled collar in an open box on a picnic blanket in a sunny park.© Thinkbox0:37
  11. A man in a blue sweater stands in a doorway, looking around with a confused expression in a house during the day.© Thinkbox0:45
  12. A man in a blue sweater and tan pants stands in a kitchen doorway, looking out at a garden, as a white poodle with a pink box in its mouth walks past him.© Thinkbox0:48

Stills © Thinkbox. Made by The Red Brick Road, Academy and Si & Ad.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dogs living human lives on TV, mirroring a man's real-life dog.

Tagline: “Discover the power of TV advertising at thinkbox.tv”

pets as peoplemeta-narrativelove storyjourney of self-discoveryparallel realitiesunexpected twist

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Thinkbox “Harvey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Thinkbox “Harvey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a blue sweater sits at a kitchen table, writing on paper, while a black and white dog rests its head on the table next to him.© ThinkboxA man in a teal sweater opens a white door, looking out with a concerned expression from inside a house.© ThinkboxA white dog with black spots sits on a tiled kitchen floor, looking up at the camera with a TV remote control nearby.© ThinkboxA small white dog walks across a paved area in front of a brick building, as seen on a TV screen in a kitchen.© Thinkbox
    Frames from Thinkbox “Harvey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Thinkbox “Harvey” in order, with its length, framing and what happens in it.

    A man in a blue sweater sits at a kitchen table, writing on paper, while a black and white dog rests its head on the table next to him.© ThinkboxA man in a teal sweater opens a white door, looking out with a concerned expression from inside a house.© ThinkboxA white dog with black spots sits on a tiled kitchen floor, looking up at the camera with a TV remote control nearby.© ThinkboxA small white dog walks across a paved area in front of a brick building, as seen on a TV screen in a kitchen.© ThinkboxA pug dog sits at a table in a restaurant, looking directly at the camera with a sad expression.© ThinkboxA white and black dog sits at a wooden table, looking around and then directly at the camera in an interior setting.© Thinkbox
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    Thinkbox “Harvey” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More commercials by Si & Ad

More from The Red Brick Road

  • Jägermeister "Journey to Surf" (2014) commercial still© JägermeisterJägermeister “Journey to Surf” 2014Dir. Seb Edwards · The Red Brick RoadLondon International Awards Bronze 2014
  • Magners "Bees" (2011) commercial still© MagnersMagners “Bees” 2011The Red Brick RoadCannes Lions Bronze 2011
  • Skipton Building Society "Founded on Fairness" (2026) commercial still© Skipton Building SocietySkipton Building Society “Founded on Fairness” 2026Dir. Ric Cantor · The Red Brick Road
  • Hillary's Blinds "For The Window Wise" (2023) commercial still© Hillary's BlindsHillary's Blinds “For The Window Wise” 2023Dir. Dom & Nic · The Red Brick Road
  • Shpock "Please Shpock responsibly" (2022) commercial still© ShpockShpock “Please Shpock responsibly” 2022Dir. Chris Balmond · The Red Brick Road
  • Suzuki "Dodgems" (2018) commercial still© SuzukiSuzuki “Dodgems” 2018Dir. Noah Harris · The Red Brick Road

Award-winning media & entertainment commercials

Questions

Who directed the Thinkbox “Harvey” commercial?

Si & Ad directed it, produced by Academy, for the agency The Red Brick Road.

Which agency made Thinkbox “Harvey”?

The Red Brick Road created it for Thinkbox (2013).

What awards did Thinkbox “Harvey” win?

2 awards, including British Arrows 2013 Bronze — Corporate and Campaign Top 10 TV and Cinema Ads of 2012 #7.

What is the tagline of Thinkbox “Harvey”?

“Discover the power of TV advertising at thinkbox.tv”

Sources for the credits and awards

britisharrows.comweb.archive.org