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Vodafone “Be Unlimited” 2020

Vodafone “Be Unlimited” (2020) is a Vodafone commercial directed by Si & Ad for Ogilvy, produced by Academy. It won one award: British Arrows 2020 Craft Silver — In-Camera Effects Incl. Stunts.

A diverse group of men forms a running club, "Run With Purpose," to create a safe space for men to connect and support each other, enabled by Vodafone's unlimited data.

Video: Vodafone UK on YouTube

Shot by shot

  1. A diverse group of men in black t-shirts huddle together, looking down at the camera with determined expressions, outdoors under a cloudy sky.© Vodafone0:00
  2. A split screen shows three different shots: two men in black t-shirts holding hands, a man in a black t-shirt punching, and a group of people running on a street.© Vodafone0:06
  3. Four young men in dark athletic wear run along a paved path through a park on an overcast day.© Vodafone0:12
  4. A group of diverse men in black t-shirts and pants clap their hands in a park on a cloudy day.© Vodafone0:19
  5. A diverse group of men in black t-shirts with "RUN WITH PURPOSE" printed on them are walking and running in a park on a cloudy day.© Vodafone0:24
  6. A person's hands hold a smartphone, scrolling through social media, with a blurred background of a person running on grass.© Vodafone0:31
  7. A Black man in his 30s, wearing a black t-shirt that says "RUN WITH PURPOSE", is seen from the chest up, looking down and moving his hands as if playing an instrument, with a city skyline in the background on a cloudy day.© Vodafone0:40
  8. Two Black men in athletic wear take a selfie with a smartphone in a park on an overcast day.© Vodafone0:47
  9. A diverse group of six men in black t-shirts with "RUN WITH PURPOSE" printed on them, run along a paved path in a park on an overcast day.© Vodafone0:54
  10. A group of young men in black athletic wear are stretching and laughing together in a park on a cloudy day.© Vodafone1:02
  11. Two young men, one Black and one White, wearing athletic tops, hug each other on a grassy field in a park during the day.© Vodafone1:10
  12. A Black man in his 20s, wearing a black t-shirt that says "RUN WITH PURPOSE", smiles at the camera outdoors on a hill overlooking a city.© Vodafone1:20

Stills © Vodafone. Made by Ogilvy, Academy and Si & Ad.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unlimited data fosters community and support for men's mental well-being.

Tagline: “The future is exciting. Ready? Vodafone.”

community buildingmale bondingovercoming challengessocial media connectionempowerment through unitysafe space creation

The cut

Length
91 s
Shots
85
Average shot
1.1 s

What creatives use Vodafone “Be Unlimited” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vodafone “Be Unlimited”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of men in black t-shirts huddle together, looking down at the camera with determined expressions, outdoors under a cloudy sky.© VodafoneA split screen shows three different shots: two men in black t-shirts holding hands, a man in a black t-shirt punching, and a group of people running on a street.© VodafoneFour young men in dark athletic wear run along a paved path through a park on an overcast day.© VodafoneA group of diverse men in black t-shirts and pants clap their hands in a park on a cloudy day.© Vodafone
    Frames from Vodafone “Be Unlimited”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vodafone “Be Unlimited” in order, with its length, framing and what happens in it.

    A diverse group of men in black t-shirts huddle together, looking down at the camera with determined expressions, outdoors under a cloudy sky.© VodafoneA split screen shows three different shots: two men in black t-shirts holding hands, a man in a black t-shirt punching, and a group of people running on a street.© VodafoneFour young men in dark athletic wear run along a paved path through a park on an overcast day.© VodafoneA group of diverse men in black t-shirts and pants clap their hands in a park on a cloudy day.© VodafoneA diverse group of men in black t-shirts with "RUN WITH PURPOSE" printed on them are walking and running in a park on a cloudy day.© VodafoneA person's hands hold a smartphone, scrolling through social media, with a blurred background of a person running on grass.© Vodafone
    Length: 91 s · Shots: 85 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a community building

    Before you present an idea, you need to know who has done it, and how.

    Vodafone “Be Unlimited” is built on a community building. Search the library by idea to see every spot that uses it.

    adidas “Remember the Why”© adidasNba “Giants Make Us Tall”© NbaNfl “NFL Kickoff”© NflThe Refugee Nation “The refugee nation”© The Refugee Nation
    adidas · Nba · Nfl · The Refugee Nation

More commercials by Si & Ad

More from Ogilvy

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  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Vodafone “Be Unlimited” commercial?

Si & Ad directed it, produced by Academy, for the agency Ogilvy.

Which agency made Vodafone “Be Unlimited”?

Ogilvy created it for Vodafone (2020).

What awards did Vodafone “Be Unlimited” win?

1 awards, including British Arrows 2020 Craft Silver — In-Camera Effects Incl. Stunts.

What is the tagline of Vodafone “Be Unlimited”?

“The future is exciting. Ready? Vodafone.”

Sources for the credits and awards

britisharrows.com