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St John Ambulance “The Chokeables” 2015

St John Ambulance “The Chokeables” (2015) is a St John Ambulance commercial directed by Si & Ad for BBH, produced by Academy. It won 2 awards, including D&AD 2015 Wood Pencil — Film Advertising / TV Commercials and Creative Circle 2015 Silver FILM CRAFT - Best Animation - Single.

A group of small, innocent-looking objects come to life to demonstrate how to save a choking baby, urging viewers to share the life-saving information.

Video: St John Ambulance on YouTube

Frames

  1. A princess doll demonstrates how to save a choking baby doll on a wooden floor, surrounded by other small toys.© St John Ambulance0:00
  2. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:07
  3. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:14
  4. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:21
  5. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:28
  6. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:35
  7. St John Ambulance “The Chokeables”, shot 1© St John Ambulance0:42
  8. A green crayon writes "Please share with other humans" on a piece of lined paper with the St John Ambulance logo on a wooden surface.© St John Ambulance0:57

Stills © St John Ambulance. Made by BBH, Academy and Si & Ad.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Toys teach baby choking first aid.

talking objectsbreaking the fourth walleducational entertainmentpublic service announcementunexpected humor

The cut

Length
60 s
One take
57 s in a single shot

What creatives use St John Ambulance “The Chokeables” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of St John Ambulance “The Chokeables”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A princess doll demonstrates how to save a choking baby doll on a wooden floor, surrounded by other small toys.© St John AmbulanceSt John Ambulance “The Chokeables”, 0:07© St John AmbulanceSt John Ambulance “The Chokeables”, 0:14© St John AmbulanceSt John Ambulance “The Chokeables”, 0:21© St John Ambulance
    Frames from St John Ambulance “The Chokeables”

  2. 02How a one-take commercial is built

    57 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A princess doll demonstrates how to save a choking baby doll on a wooden floor, surrounded by other small toys.© St John AmbulanceSt John Ambulance “The Chokeables”, 0:07© St John AmbulanceSt John Ambulance “The Chokeables”, 0:14© St John AmbulanceSt John Ambulance “The Chokeables”, 0:21© St John AmbulanceSt John Ambulance “The Chokeables”, 0:28© St John AmbulanceSt John Ambulance “The Chokeables”, 0:35© St John Ambulance
    Length: 60 s · One take: 57 s in a single shot

  3. 03Ad ideas: every spot built on a talking objects

    Before you present an idea, you need to know who has done it, and how.

    St John Ambulance “The Chokeables” is built on a talking objects. Search the library by idea to see every spot that uses it.

    Reebok “Talking Tennis Balls”© ReebokMolson Coors “Orange & Son - Nothing Outshines a Blue Moon”© Molson CoorsMorrisons “Christmas Talking Oven Gloves”© MorrisonsLitehouse Inc. “Bottle Talk”© Litehouse Inc.
    Reebok · Molson Coors · Morrisons · Litehouse Inc.

More commercials by Si & Ad

More from BBH

Award-winning public service & ngo commercials

Questions

Who directed the St John Ambulance “The Chokeables” commercial?

Si & Ad directed it, produced by Academy, for the agency BBH.

Which agency made St John Ambulance “The Chokeables”?

BBH created it for St John Ambulance (2015).

What awards did St John Ambulance “The Chokeables” win?

2 awards, including D&AD 2015 Wood Pencil — Film Advertising / TV Commercials and Creative Circle 2015 Silver FILM CRAFT - Best Animation - Single.

Sources for the credits and awards

dandad.orgweb.archive.org