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The AA “It's OK,I'm with The AA” 2024

The AA “It's OK,I'm with The AA” (2024) is a The AA commercial directed by Si & Ad for The Gate, produced by Academy. It won 2 awards, including British Arrows 2024 Silver — Automotive.

A man whose car has broken down is approached by three masked figures, who turn out to be his friends, and he reassures them he's with The AA.

Video: The AA on YouTube

Shot by shot

  1. Three masked figures in hoodies and carrying bags run through a grand, empty building, descending a staircase and crossing a large hall.© The AA0:00
  2. Three masked bank robbers, two men and one woman, run out of a bank carrying bags of money, looking happy and excited.© The AA0:04
  3. A man in a cap and jacket leans against a broken-down blue car with smoke coming from the engine, holding a phone and a drink, on a city street.© The AA0:07
  4. Three masked people in hoodies and jackets approach a man, then remove their masks to reveal surprised expressions, outside a building.© The AA0:08
  5. A man in a beige mask and dark jacket holds up a phone to two other men in a misty urban street.© The AA0:11
  6. Three men, two wearing animal masks, stand outside a building, looking surprised and relieved as they interact with someone off-screen.© The AA0:14
  7. A man wearing a mask on his forehead holds a phone and a snack, looking at another person on a street.© The AA0:15
  8. An AA patrolman in a high-vis jacket helps a family with their broken-down car in front of a grand building, while other AA vehicles pass by.© The AA0:17
  9. The AA logo and slogan "Always Ahead" are displayed in black text on a bright yellow background, with a call to action below.© The AA0:27

Stills © The AA. Made by The Gate, Academy and Si & Ad.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unexpected masked figures reveal themselves as friends, highlighting AA's reliability.

Tagline: “Always Ahead”

misunderstandingrevealfriends in disguiseunexpected helpcalm in chaos

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use The AA “It's OK,I'm with The AA” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The AA “It's OK,I'm with The AA”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three masked figures in hoodies and carrying bags run through a grand, empty building, descending a staircase and crossing a large hall.© The AAThree masked bank robbers, two men and one woman, run out of a bank carrying bags of money, looking happy and excited.© The AAA man in a cap and jacket leans against a broken-down blue car with smoke coming from the engine, holding a phone and a drink, on a city street.© The AAThree masked people in hoodies and jackets approach a man, then remove their masks to reveal surprised expressions, outside a building.© The AA
    Frames from The AA “It's OK,I'm with The AA”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The AA “It's OK,I'm with The AA” in order, with its length, framing and what happens in it.

    Three masked figures in hoodies and carrying bags run through a grand, empty building, descending a staircase and crossing a large hall.© The AAThree masked bank robbers, two men and one woman, run out of a bank carrying bags of money, looking happy and excited.© The AAA man in a cap and jacket leans against a broken-down blue car with smoke coming from the engine, holding a phone and a drink, on a city street.© The AAThree masked people in hoodies and jackets approach a man, then remove their masks to reveal surprised expressions, outside a building.© The AAA man in a beige mask and dark jacket holds up a phone to two other men in a misty urban street.© The AAThree men, two wearing animal masks, stand outside a building, looking surprised and relieved as they interact with someone off-screen.© The AA
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a misunderstanding

    Before you present an idea, you need to know who has done it, and how.

    The AA “It's OK,I'm with The AA” is built on a misunderstanding. Search the library by idea to see every spot that uses it.

    Apple “Relax, It's iPhone – R.I.P. Leon”© AppleUber Eats “Pirate's Booty”© Uber EatsPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeTelstra “Better On a Better Mobile Network”© Telstra
    Apple · Uber Eats · Peet’s Coffee · Telstra

More commercials by Si & Ad

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  • Gigaclear "Goes Further" (2026) commercial still© GigaclearGigaclear “Goes Further” 2026Dir. Simon Levene · The Gate
  • Anglian Home Improvements "The Nation’s Favourite" (2026) commercial still© Anglian Home ImprovementsAnglian Home Improvements “The Nation’s Favourite” 2026Dir. Finn McGough · The Gate
  • Safestyle "Windows. Doors. No Drama" (2026) commercial still© SafestyleSafestyle “Windows. Doors. No Drama” 2026Dir. Tim James Brown · The Gate
  • Plan International UK "The Fine Print" (2026) commercial still© Plan International UKPlan International UK “The Fine Print” 2026Dir. Mary-Sue Masson · The Gate

Award-winning public service & ngo commercials

Questions

Who directed the The AA “It's OK,I'm with The AA” commercial?

Si & Ad directed it, produced by Academy, for the agency The Gate.

Which agency made The AA “It's OK,I'm with The AA”?

The Gate created it for The AA (2024).

What awards did The AA “It's OK,I'm with The AA” win?

2 awards, including British Arrows 2024 Silver — Automotive and British Arrows 2024 Bronze — Best Up To 30 Second Commercial.

What is the tagline of The AA “It's OK,I'm with The AA”?

“Always Ahead”

Sources for the credits and awards

britisharrows.com