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Magners “Bees” 2011

Magners “Bees” (2011) is a Magners commercial for The Red Brick Road, produced by Stink. It won one award: Cannes Lions 2011 Film Bronze.

A man with a beard made of bees goes about his daily life, highlighting the essential role of bees in pollinating apples for Magners Irish Cider.

Video: Magners Irish Cider on YouTube

Shot by shot

  1. A person's feet are seen in a bubble bath, with a bee landing on one of their toes in a bathroom.© Magners0:00
  2. A bald man with a beard of bees relaxes in a bubble bath, seen through a doorway in a tiled bathroom.© Magners0:02
  3. A man with a swarm of bees on his face walks past a bedroom where another man is sleeping, seen through a doorway.© Magners0:05
  4. A middle-aged man in a shirt and tie is driving a car, looking out the window and smiling.© Magners0:11
  5. A female baker in an apron serves three older women waiting in line at a rustic bakery.© Magners0:13
  6. A female baker with brown hair and a pink shirt, wearing an apron, looks surprised as she hands a plate of donuts to a customer in a rustic bakery.© Magners0:15
  7. A female baker with brown hair and a pink shirt smiles as she leans over a counter in a rustic bakery.© Magners0:18
  8. Two bearded men sit at a bus stop, one reading a newspaper, in a suburban neighborhood on a bright day.© Magners0:19
  9. A red and white bus drives down a winding rural road, surrounded by lush green trees and power lines.© Magners0:23
  10. A man with a beard made of bees stands in an apple orchard, looking around as the bees fly off his face.© Magners0:27
  11. A man in a flat cap and cardigan sits under a blossoming tree in an orchard, holding a small white object, looking contemplative.© Magners0:33
  12. A man in a flat cap and cardigan sits under a blossoming tree in an orchard, eating a sandwich.© Magners0:36

Stills © Magners. Made by The Red Brick Road and Stink.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Man with a bee beard shows the importance of bees for cider.

Tagline: “Magners. A taste of the unexpected.”

personification of nature's rolequirky charactereveryday life with a twistunassuming herolocal legendvisual metaphor

The cut

Length
41 s
Shots
24
Average shot
1.7 s

What creatives use Magners “Bees” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Magners “Bees”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's feet are seen in a bubble bath, with a bee landing on one of their toes in a bathroom.© MagnersA bald man with a beard of bees relaxes in a bubble bath, seen through a doorway in a tiled bathroom.© MagnersA man with a swarm of bees on his face walks past a bedroom where another man is sleeping, seen through a doorway.© MagnersA middle-aged man in a shirt and tie is driving a car, looking out the window and smiling.© Magners
    Frames from Magners “Bees”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Magners “Bees” in order, with its length, framing and what happens in it.

    A person's feet are seen in a bubble bath, with a bee landing on one of their toes in a bathroom.© MagnersA bald man with a beard of bees relaxes in a bubble bath, seen through a doorway in a tiled bathroom.© MagnersA man with a swarm of bees on his face walks past a bedroom where another man is sleeping, seen through a doorway.© MagnersA middle-aged man in a shirt and tie is driving a car, looking out the window and smiling.© MagnersA female baker in an apron serves three older women waiting in line at a rustic bakery.© MagnersA female baker with brown hair and a pink shirt, wearing an apron, looks surprised as she hands a plate of donuts to a customer in a rustic bakery.© Magners
    Length: 41 s · Shots: 24 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a quirky character

    Before you present an idea, you need to know who has done it, and how.

    Magners “Bees” is built on a quirky character. Search the library by idea to see every spot that uses it.

    Southern Comfort “Karate”© Southern ComfortYellow Pages “Goggo Mobile”© Yellow PagesSaturn “Donuts”© SaturnAllica Bank “Carpet”© Allica Bank
    Southern Comfort · Yellow Pages · Saturn · Allica Bank

More from The Red Brick Road

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Which agency made Magners “Bees”?

The Red Brick Road created it for Magners (2011).

What awards did Magners “Bees” win?

1 awards, including Cannes Lions 2011 Film Bronze.

What is the tagline of Magners “Bees”?

“Magners. A taste of the unexpected.”

Sources for the credits and awards

The WorkThe Workweb.archive.org