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Magners “Straight” 2011

Magners “Straight” (2011) is a Magners commercial directed by Ivan Zacharias for The Red Brick Road, produced by Stink. It won 2 awards, including British Arrows 2011 Bronze — Alcoholic Drinks and Campaign Top 10 TV and Cinema Ads of 2010 #10.

A man named Aidan Boyle, known for his direct approach, drives apples to the Magners cider mill, highlighting the brand's commitment to freshness.

Video: Ivan Zacharias on Vimeo

Shot by shot

  1. A man in a helmet and jacket rides a small motorcycle away from the camera down a rural road lined with trees and power lines under a cloudy sky.© Magners0:00
  2. A man in his 30s, wearing a motorcycle helmet and a brown jacket, looks directly at the camera while riding a motorcycle on a rural road.© Magners0:02
  3. A man in a polo shirt and shorts wades through a shallow stream, carrying a white bag, under a small bridge in a lush green park.© Magners0:11
  4. An older man in a plaid shirt and cap rides a small bicycle down a dimly lit hallway in a house.© Magners0:17
  5. Two paramedics push a stretcher with a patient towards an ambulance parked outside a brick hospital building, while a man on a bicycle rides past.© Magners0:20
  6. A man on a bicycle is hit by a stretcher being pushed by two paramedics, as they rush a patient into a hospital emergency entrance.© Magners0:22
  7. A man in a hat and sweater prepares to hit a golf ball on a green course, with other golfers in the background.© Magners0:26
  8. A vintage blue and white truck carrying crates of apples drives across a golf course, obscuring a golfer in a argyle sweater.© Magners0:30
  9. A man with short brown hair and a beard drives a vehicle, looking directly at the camera with a serious expression.© Magners0:35
  10. A blue and white truck carrying wooden crates drives past a silver car on a winding country road, surrounded by green bushes and hills under a clear sky.© Magners0:37
  11. A truck carrying wooden crates of apples crashes into a brick wall at the entrance of the Magners cider factory.© Magners0:41
  12. A wide shot of the Magners factory exterior, with two workers walking across the paved yard under a cloudy sky.© Magners0:45

Stills © Magners. Made by The Red Brick Road, Stink and Ivan Zacharias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the "straight" path of apples to cider through an eccentric character.

Tagline: “There's method in the Magners.”

eccentric characterrural settingunconventional transportproduct journeylocal hero

The cut

Length
51 s
Shots
23
Average shot
2.2 s

What creatives use Magners “Straight” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Magners “Straight”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a helmet and jacket rides a small motorcycle away from the camera down a rural road lined with trees and power lines under a cloudy sky.© MagnersA man in his 30s, wearing a motorcycle helmet and a brown jacket, looks directly at the camera while riding a motorcycle on a rural road.© MagnersA man in a polo shirt and shorts wades through a shallow stream, carrying a white bag, under a small bridge in a lush green park.© MagnersAn older man in a plaid shirt and cap rides a small bicycle down a dimly lit hallway in a house.© Magners
    Frames from Magners “Straight”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Magners “Straight” in order, with its length, framing and what happens in it.

    A man in a helmet and jacket rides a small motorcycle away from the camera down a rural road lined with trees and power lines under a cloudy sky.© MagnersA man in his 30s, wearing a motorcycle helmet and a brown jacket, looks directly at the camera while riding a motorcycle on a rural road.© MagnersA man in a polo shirt and shorts wades through a shallow stream, carrying a white bag, under a small bridge in a lush green park.© MagnersAn older man in a plaid shirt and cap rides a small bicycle down a dimly lit hallway in a house.© MagnersTwo paramedics push a stretcher with a patient towards an ambulance parked outside a brick hospital building, while a man on a bicycle rides past.© MagnersA man on a bicycle is hit by a stretcher being pushed by two paramedics, as they rush a patient into a hospital emergency entrance.© Magners
    Length: 51 s · Shots: 23 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a eccentric character

    Before you present an idea, you need to know who has done it, and how.

    Magners “Straight” is built on a eccentric character. Search the library by idea to see every spot that uses it.

    Office Magazine “Featuring Michael Shannon”© Office MagazineTrebor Bassett “Hoots Mon”© Trebor BassettCG Insurance “99 Claims”© CG InsuranceClutch “ca - Egg Man”© Clutch
    Office Magazine · Trebor Bassett · CG Insurance · Clutch

More commercials by Ivan Zacharias

More from The Red Brick Road

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Magners “Straight” commercial?

Ivan Zacharias directed it, produced by Stink, for the agency The Red Brick Road.

Which agency made Magners “Straight”?

The Red Brick Road created it for Magners (2011).

What awards did Magners “Straight” win?

2 awards, including British Arrows 2011 Bronze — Alcoholic Drinks and Campaign Top 10 TV and Cinema Ads of 2010 #10.

What is the tagline of Magners “Straight”?

“There's method in the Magners.”

Sources for the credits and awards

britisharrows.comweb.archive.org