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Tena “Tena Men” 2016

Tena “Tena Men” (2016) is a Tena commercial directed by Jeff Low for AMV BBDO, produced by Biscuit Filmworks. It won one award: Creative Circle 2016 Silver FILM - Best Online Advertising Film. Up to 1 minute (Campaign).

A man advises viewers to stay focused amidst absurd distractions, highlighting that minor bladder leaks shouldn't be one of them, promoting Tena Men protective shields.

Video: Tena Men on YouTube

Shot by shot

  1. A middle-aged man with a mustache and a leather jacket leans against a vintage car, holding sunglasses, at golden hour in a rural setting.© Tena0:00
  2. A man with white hair and beard, wearing white clothes, sits cross-legged on the floor, meditating in a room filled with many clocks on the wall.© Tena0:05
  3. Two men are playing golf on a green under a stormy sky, and one man misses a putt, causing a splash of water from the hole.© Tena0:07
  4. A male surgeon operates on a patient while a female nurse assists, and a brass band in red uniforms plays in the background of a hospital operating room.© Tena0:10
  5. A senior man with a mustache, wearing a white shirt and a sweater, walks barefoot on a tightrope between two buildings, high above a city.© Tena0:13
  6. Two men are in a wood-paneled office with bookshelves; one is at a desk with an adding machine, the other stands holding a frying pan with bacon.© Tena0:15
  7. A male chef in a white uniform and apron decorates a chocolate cake in a kitchen, while a swirling vortex appears in the background.© Tena0:18
  8. A man in a blue basketball uniform dribbles a basketball on a wooden court in a vintage gymnasium, with a basketball hoop in the background.© Tena0:24
  9. Two men on a rollercoaster, one with shaving cream on his face and a barber's cape, as the other shaves him with a straight razor.© Tena0:25
  10. An older man, resembling Albert Einstein, writes on a blackboard filled with equations as a wrecking ball smashes through the wall of his office, creating a dusty mess.© Tena0:29
  11. A man in a suit builds a house of cards in a high-rise apartment, with a giant monster visible outside the window in a city skyline.© Tena0:33
  12. A man in a suit stands next to a house of cards on a coffee table, as a large purple monster roars outside a broken window overlooking a city.© Tena0:39

Stills © Tena. Made by AMV BBDO, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Absurd distractions highlight the importance of staying focused, even with bladder leaks.

Tagline: “Keep control.”

absurdist humordeadpan deliverysurreal scenariosunexpected elementsdirect address to camerahyperbolic situations

The cut

Length
50 s
Shots
16
Average shot
3.1 s

What creatives use Tena “Tena Men” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tena “Tena Men”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man with a mustache and a leather jacket leans against a vintage car, holding sunglasses, at golden hour in a rural setting.© TenaA man with white hair and beard, wearing white clothes, sits cross-legged on the floor, meditating in a room filled with many clocks on the wall.© TenaTwo men are playing golf on a green under a stormy sky, and one man misses a putt, causing a splash of water from the hole.© TenaA male surgeon operates on a patient while a female nurse assists, and a brass band in red uniforms plays in the background of a hospital operating room.© Tena
    Frames from Tena “Tena Men”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tena “Tena Men” in order, with its length, framing and what happens in it.

    A middle-aged man with a mustache and a leather jacket leans against a vintage car, holding sunglasses, at golden hour in a rural setting.© TenaA man with white hair and beard, wearing white clothes, sits cross-legged on the floor, meditating in a room filled with many clocks on the wall.© TenaTwo men are playing golf on a green under a stormy sky, and one man misses a putt, causing a splash of water from the hole.© TenaA male surgeon operates on a patient while a female nurse assists, and a brass band in red uniforms plays in the background of a hospital operating room.© TenaA senior man with a mustache, wearing a white shirt and a sweater, walks barefoot on a tightrope between two buildings, high above a city.© TenaTwo men are in a wood-paneled office with bookshelves; one is at a desk with an adding machine, the other stands holding a frying pan with bacon.© Tena
    Length: 50 s · Shots: 16 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a absurdist humor

    Before you present an idea, you need to know who has done it, and how.

    Tena “Tena Men” is built on a absurdist humor. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicCeraVe “Michael CeraVe”© CeraVe-196 “Ridiculous! How -196 defied the hottest trends”© -196Monde Nissin / Voiz “Contact Lens”© Monde Nissin / Voiz
    Anthropic · CeraVe · -196 · Monde Nissin / Voiz

More commercials by Jeff Low

More from AMV BBDO

Award-winning beauty & personal care commercials

Questions

Who directed the Tena “Tena Men” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency AMV BBDO.

Which agency made Tena “Tena Men”?

AMV BBDO created it for Tena (2016).

What awards did Tena “Tena Men” win?

1 awards, including Creative Circle 2016 Silver FILM - Best Online Advertising Film. Up to 1 minute (Campaign).

What is the tagline of Tena “Tena Men”?

“Keep control.”

Sources for the credits and awards

web.archive.org