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Chanel “Égoïste” 1990

Chanel “Égoïste” (1990) is a Chanel commercial directed by Jean-Paul Goude for Chanel, produced by Pac. It won 2 awards, including Cannes Lions 1990 Film Gold and Epica 1990 Epica d'Or (Film Grand Prix).

A dramatic black and white ad where women on balconies scream for a man named Egoïste, culminating in a colorful reveal of the Chanel fragrance.

Video: CHANEL on YouTube

Shot by shot

  1. A black and white extreme closeup of a woman's eye, with a tear welling up, as she looks up.© Chanel0:00
  2. A woman's face is shown in extreme closeup, with a tear visible in her eye, as she whispers in a dramatic black and white shot.© Chanel0:01
  3. A woman in a strapless dress and long gloves leans over a balcony, pointing and shouting in a dramatic, low-angle shot.© Chanel0:05
  4. A woman with dark hair and an earring screams upwards in a dramatic black and white closeup shot.© Chanel0:06
  5. A beautiful woman with dark hair and pearl earrings looks up and screams in a dramatic black and white shot.© Chanel0:09
  6. A black and white shot of a building with multiple balconies, where women in dark dresses are seen shouting and gesturing from their windows.© Chanel0:11
  7. A man's hand places a bottle of "Egoiste" perfume on a balcony railing, then the shot zooms in on the bottle, which changes from black and white to color.© Chanel0:16
  8. A woman in a red dress screams in frustration, her hands pushing against two white doors that close on her.© Chanel0:19
  9. A woman in a green dress and black gloves stands on a balcony, arms outstretched, shouting at an unseen person.© Chanel0:22
  10. Three women in elegant dresses stand on balconies of a classical building, shouting and gesturing dramatically, then retreat inside as the shutters close.© Chanel0:23
  11. A large group of women in colorful dresses appear on balconies of a grand building, then disappear, in a dramatic and synchronized fashion.© Chanel0:25
  12. A wide shot of a grand hotel facade with many women in colorful dresses appearing on balconies, against a purple sky.© Chanel0:26

Stills © Chanel. Made by Chanel, Pac and Jean-Paul Goude.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Women's collective fury over a man, Egoïste, revealed as a fragrance.

Tagline: “For a man.”

collective female rageunseen protagonistdramatic opera aestheticblack and white to color revealbalcony scenesmystery man

The cut

Length
31 s
Shots
20
Average shot
1.5 s

What creatives use Chanel “Égoïste” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chanel “Égoïste”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white extreme closeup of a woman's eye, with a tear welling up, as she looks up.© ChanelA woman's face is shown in extreme closeup, with a tear visible in her eye, as she whispers in a dramatic black and white shot.© ChanelA woman in a strapless dress and long gloves leans over a balcony, pointing and shouting in a dramatic, low-angle shot.© ChanelA woman with dark hair and an earring screams upwards in a dramatic black and white closeup shot.© Chanel
    Frames from Chanel “Égoïste”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chanel “Égoïste” in order, with its length, framing and what happens in it.

    A black and white extreme closeup of a woman's eye, with a tear welling up, as she looks up.© ChanelA woman's face is shown in extreme closeup, with a tear visible in her eye, as she whispers in a dramatic black and white shot.© ChanelA woman in a strapless dress and long gloves leans over a balcony, pointing and shouting in a dramatic, low-angle shot.© ChanelA woman with dark hair and an earring screams upwards in a dramatic black and white closeup shot.© ChanelA beautiful woman with dark hair and pearl earrings looks up and screams in a dramatic black and white shot.© ChanelA black and white shot of a building with multiple balconies, where women in dark dresses are seen shouting and gesturing from their windows.© Chanel
    Length: 31 s · Shots: 20 · Average shot: 1.5 s

More from Chanel

Award-winning beauty & personal care commercials

Questions

Who directed the Chanel “Égoïste” commercial?

Jean-Paul Goude directed it, produced by Pac, for the agency Chanel.

Which agency made Chanel “Égoïste”?

Chanel created it for Chanel (1990).

What awards did Chanel “Égoïste” win?

2 awards, including Cannes Lions 1990 Film Gold and Epica 1990 Epica d'Or (Film Grand Prix).

What is the tagline of Chanel “Égoïste”?

“For a man.”

Sources for the credits and awards

web.archive.orgweb.archive.org