framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Chanel “Métiers d'art 2026 collection” 2026

Chanel “Métiers d'art 2026 collection” (2026) is a Chanel commercial directed by Michel Gondry for Chanel, produced by Partizan. It won one award: Ciclope 2026 Silver Craft Direction – Fashion & Luxury.

Models showcase the Chanel Métiers d'art 2026 collection in various urban settings, from subway platforms to bustling city streets and a classic diner, highlighting the collection's versatility and modern elegance.

Video: CHANEL on YouTube

Shot by shot

  1. A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© Chanel0:00
  2. A young woman with dark hair and a beige top walks towards the camera on a subway platform, carrying a bag.© Chanel0:02
  3. Chanel “Métiers d'art 2026 collection”, shot 4© Chanel0:03
  4. A young Asian woman in a quilted coat and carrying a red handbag walks through a restaurant kitchen.© Chanel0:04
  5. A female model with short curly hair walks on a rooftop in a red and white patterned jacket, with city buildings in the background.© Chanel0:09
  6. A female model in a long, animal-print skirt and beige top walks past a restaurant on a city sidewalk, followed by another model.© Chanel0:10
  7. A Black woman with a shaved head and glasses walks on a city sidewalk, revealing a Superman sweater under her plaid jacket.© Chanel0:14
  8. A dark-skinned woman with a shaved head and a floral dress stands in a subway car doorway, looking to the side.© Chanel0:19
  9. A female model in black clothing and sunglasses stands on a subway platform as a train passes by.© Chanel0:20
  10. A person with glasses and unique earrings walks towards the camera at night, illuminated by red light from the side, with city lights blurred in the background.© Chanel0:26
  11. A woman in a black dress and heels walks on a city sidewalk at night, carrying a red handbag.© Chanel0:29
  12. A woman with a dramatic hairstyle and a black feathered coat walks through a diner, looking around with a serious expression.© Chanel0:33

Stills © Chanel. Made by Chanel, Partizan and Michel Gondry.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the new collection in everyday urban life, blending high fashion with reality.

Tagline: “SOON IN BOUTIQUES”

fashion show on the streeteveryday people as modelsurban explorationglamour in mundane settingsunexpected encounters

The cut

Length
45 s
Shots
22
Average shot
2.0 s

What creatives use Chanel “Métiers d'art 2026 collection” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chanel “Métiers d'art 2026 collection”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© ChanelA young woman with dark hair and a beige top walks towards the camera on a subway platform, carrying a bag.© ChanelChanel “Métiers d'art 2026 collection”, 0:03© ChanelA young Asian woman in a quilted coat and carrying a red handbag walks through a restaurant kitchen.© Chanel
    Frames from Chanel “Métiers d'art 2026 collection”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chanel “Métiers d'art 2026 collection” in order, with its length, framing and what happens in it.

    A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© ChanelA young woman with dark hair and a beige top walks towards the camera on a subway platform, carrying a bag.© ChanelChanel “Métiers d'art 2026 collection”, 0:03© ChanelA young Asian woman in a quilted coat and carrying a red handbag walks through a restaurant kitchen.© ChanelA female model with short curly hair walks on a rooftop in a red and white patterned jacket, with city buildings in the background.© ChanelA female model in a long, animal-print skirt and beige top walks past a restaurant on a city sidewalk, followed by another model.© Chanel
    Length: 45 s · Shots: 22 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a urban exploration

    Before you present an idea, you need to know who has done it, and how.

    Chanel “Métiers d'art 2026 collection” is built on a urban exploration. Search the library by idea to see every spot that uses it.

    EA Skate “Drop In”© EA SkateCHANEL “Métiers d’art 2026 collection Matthieu Blazy”© CHANELBugaboo “Designed For The Future”© BugabooSapporo “So, Pour A Sapporo”© Sapporo
    EA Skate · CHANEL · Bugaboo · Sapporo

More commercials by Michel Gondry

  • Gatorade / Propel Fitness Water "Drip" (2003) commercial still© Gatorade / Propel Fitness WaterGatorade / Propel Fitness Water “Drip” 2003Dir. Michel Gondry · Element 79 PartnersEffie Awards Gold 2004
  • Levi's "Mermaids" (1997) commercial still© Levi'sLevi's “Mermaids” 1997Dir. Michel Gondry · Bartle Bogle HegartyClio Awards Gold 1997
  • Levi Strauss and Co Europe SA "Mermaids" (1997) commercial still© Levi Strauss and Co Europe SALevi Strauss and Co Europe SA “Mermaids” 1997Dir. Michel Gondry · Bartle Bogle HegartyBritish Arrows Gold 1997
  • Polaroid "Resignation" (1997) commercial still© PolaroidPolaroid “Resignation” 1997Dir. Michel Gondry · Bartle Bogle HegartyD&AD Yellow Pencil 1997
  • Levi 501's "Drugstore" (1996) commercial still© Levi 501'sLevi 501's “Drugstore” 1996Dir. Michel Gondry · Bartle Bogle HegartyClio Awards Gold 1996
  • Smirnoff "Smarienberg" (1996) commercial still© SmirnoffSmirnoff “Smarienberg” 1996Dir. Michel Gondry · Lowe Howard-SpinkCannes Lions Gold 1997

More from Chanel

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Chanel “Métiers d'art 2026 collection” commercial?

Michel Gondry directed it, produced by Partizan, for the agency Chanel.

Which agency made Chanel “Métiers d'art 2026 collection”?

Chanel created it for Chanel (2026).

What awards did Chanel “Métiers d'art 2026 collection” win?

1 awards, including Ciclope 2026 Silver Craft Direction – Fashion & Luxury.

What is the tagline of Chanel “Métiers d'art 2026 collection”?

“SOON IN BOUTIQUES”

Sources for the credits and awards

awards.ciclopefestival.com