framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Semcon “The Internet of S**t Song” 2017

Semcon “The Internet of S**t Song” (2017) is a Semcon commercial directed by Daniel Warwick for Forsman & Bodenfors, produced by Camp David. It won 2 awards, including Clio 2017 Bronze — Film Technique (Music - Adapted) / Music - Adapted and Epica 2017 Bronze Best Use of Music.

A stop-motion puppet sings about the chaotic and often useless connections of the Internet of Things, highlighting the need for smarter product design.

Video: Semcon on YouTube

Shot by shot

  1. A puppet with red hair, a mustache, and blue eyes smiles while playing a piano, with the text "The Internet of S**t Song" overlaid.© Semcon0:00
  2. A tablet on a stand and a white coffee cup sit on a dark desk in an office, with a hand reaching in to unplug a cable.© Semcon0:27
  3. A miniature yellow taxi drives past a blue mailbox on a street made of cardboard, with a building in the background.© Semcon0:39
  4. A puppet-like man in a white shirt and suspenders runs through a miniature, stylized shopping mall, pulling a luggage cart behind him.© Semcon0:45
  5. A male puppet with red hair and a mustache, wearing a white shirt and suspenders, is seen from the chest up, dancing with strings attached to him.© Semcon0:52
  6. A male puppet in a white shirt and suspenders dances with a female puppet in a gold jumpsuit, both controlled by strings, in a colorful, stylized interior.© Semcon0:57
  7. A puppet's arm and leg, dressed in a grey hoodie and a red glove, are connected by strings against a blurred, colorful background.© Semcon1:07
  8. Three brown, burlap-like puppets with tangled black and white wires and googly eyes hang from above, with a subtitle at the bottom of the screen.© Semcon1:14
  9. A doll with curlers in her hair is tangled in white string and other objects, falling through a void.© Semcon1:22
  10. A chaotic jumble of wires and electronic waste tumbles rapidly through a pink, woven-textured room, with motion blur indicating fast movement.© Semcon1:30
  11. A black box with wires falls and bounces on a pink textured floor, then a puppet with red hair and wires attached to it falls into frame.© Semcon1:34
  12. A fast-moving, blurry shot of various objects, including what appears to be a doll, falling into a pink woven basket.© Semcon1:42

Stills © Semcon. Made by Forsman & Bodenfors, Camp David and Daniel Warwick.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Puppet musical about the absurdities of the Internet of Things.

Tagline: “Let's make connected products based on human behavior.”

puppet showmusical numberstop-motion animationabsurdist humorvisual metaphorcritique of technology

The cut

Length
126 s
Shots
69
Average shot
1.8 s
Format
stop motion

What creatives use Semcon “The Internet of S**t Song” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Semcon “The Internet of S**t Song”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A puppet with red hair, a mustache, and blue eyes smiles while playing a piano, with the text "The Internet of S**t Song" overlaid.© SemconA tablet on a stand and a white coffee cup sit on a dark desk in an office, with a hand reaching in to unplug a cable.© SemconA miniature yellow taxi drives past a blue mailbox on a street made of cardboard, with a building in the background.© SemconA puppet-like man in a white shirt and suspenders runs through a miniature, stylized shopping mall, pulling a luggage cart behind him.© Semcon
    Frames from Semcon “The Internet of S**t Song”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Semcon “The Internet of S**t Song” in order, with its length, framing and what happens in it.

    A puppet with red hair, a mustache, and blue eyes smiles while playing a piano, with the text "The Internet of S**t Song" overlaid.© SemconA tablet on a stand and a white coffee cup sit on a dark desk in an office, with a hand reaching in to unplug a cable.© SemconA miniature yellow taxi drives past a blue mailbox on a street made of cardboard, with a building in the background.© SemconA puppet-like man in a white shirt and suspenders runs through a miniature, stylized shopping mall, pulling a luggage cart behind him.© SemconA male puppet with red hair and a mustache, wearing a white shirt and suspenders, is seen from the chest up, dancing with strings attached to him.© SemconA male puppet in a white shirt and suspenders dances with a female puppet in a gold jumpsuit, both controlled by strings, in a colorful, stylized interior.© Semcon
    Length: 126 s · Shots: 69 · Average shot: 1.8 s · Format: stop motion

  3. 03Ad ideas: every spot built on a puppet show

    Before you present an idea, you need to know who has done it, and how.

    Semcon “The Internet of S**t Song” is built on a puppet show. Search the library by idea to see every spot that uses it.

    Vestiaire Collective “Long Live Fashion”© Vestiaire Collective13eme Rue “Gali”© 13eme RueTOMCAT “Dead Mouse Theatre”© TOMCATSony Computer Entertainment “Stick”© Sony Computer Entertainment
    Vestiaire Collective · 13eme Rue · TOMCAT · Sony Computer Entertainment

More commercials by Daniel Warwick

More from Forsman & Bodenfors

Award-winning tech commercials

Questions

Who directed the Semcon “The Internet of S**t Song” commercial?

Daniel Warwick directed it, produced by Camp David, for the agency Forsman & Bodenfors.

Which agency made Semcon “The Internet of S**t Song”?

Forsman & Bodenfors created it for Semcon (2017).

What awards did Semcon “The Internet of S**t Song” win?

2 awards, including Clio 2017 Bronze — Film Technique (Music - Adapted) / Music - Adapted and Epica 2017 Bronze Best Use of Music.

What is the tagline of Semcon “The Internet of S**t Song”?

“Let's make connected products based on human behavior.”

Sources for the credits and awards

winners.epica-awards.comclios.com