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Salomon “Welcome back to earth - Running” 2024

Salomon “Welcome back to earth - Running” (2024) is a Salomon commercial for DDB, produced by Henry. It won 2 awards, including Kinsale Sharks 2024 Silver Film Craft (International) - Best Cinematography.

This ad showcases the journey of a runner, from solitary training to finding strength and camaraderie in a group, emphasizing the power of collective effort in achieving personal bests.

Video: Salomon TV on YouTube

Shot by shot

  1. A woman with dark hair, wearing a light blue top and dark shorts, runs uphill on a dirt path in a lush green forest.© Salomon0:00
  2. A person's foot wearing a Salomon running shoe steps onto a rocky, dirt path in an outdoor setting during the day.© Salomon0:00
  3. A tall pine tree stands in the center of the frame, surrounded by blurred trees on either side, under a bright sky.© Salomon0:02
  4. A young woman in athletic wear runs uphill on a dirt path through a lush green forest on a sunny day.© Salomon0:02
  5. A blurry shot of a female runner in athletic wear, running uphill on a dirt path against a foggy, light blue sky.© Salomon0:04
  6. A woman with dark hair and a light blue shirt is running and looking around with a determined expression in an outdoor setting.© Salomon0:04
  7. A determined female runner with curly hair and a black sports bra runs intensely, her face showing exertion, in an outdoor setting.© Salomon0:09
  8. A tiny figure of a person stands on a rocky cliff edge under a vast, clear blue sky, then starts running.© Salomon0:15
  9. A female runner in a black tank top and headband runs towards the camera on a bridge, with other runners in the background on a sunny day.© Salomon0:17
  10. A person's feet wearing blue and red running shoes and black socks with the Salomon logo are seen running on a paved surface.© Salomon0:21
  11. A diverse group of six runners in athletic wear runs across a bridge in a park on a sunny day.© Salomon0:22
  12. Three young adults, two women and one man, are trail running uphill on a rocky mountain path under a clear sky.© Salomon0:25

Stills © Salomon. Made by DDB and Henry.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Running is better together, pushing each other to new heights.

Tagline: “WELCOME BACK TO EARTH”

solitary strugglegroup empowermenttransformation through effortnature's challengeurban vs. wild contrast

The cut

Length
30 s
Shots
21
Average shot
1.4 s

What creatives use Salomon “Welcome back to earth - Running” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Salomon “Welcome back to earth - Running”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair, wearing a light blue top and dark shorts, runs uphill on a dirt path in a lush green forest.© SalomonA person's foot wearing a Salomon running shoe steps onto a rocky, dirt path in an outdoor setting during the day.© SalomonA tall pine tree stands in the center of the frame, surrounded by blurred trees on either side, under a bright sky.© SalomonA young woman in athletic wear runs uphill on a dirt path through a lush green forest on a sunny day.© Salomon
    Frames from Salomon “Welcome back to earth - Running”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Salomon “Welcome back to earth - Running” in order, with its length, framing and what happens in it.

    A woman with dark hair, wearing a light blue top and dark shorts, runs uphill on a dirt path in a lush green forest.© SalomonA person's foot wearing a Salomon running shoe steps onto a rocky, dirt path in an outdoor setting during the day.© SalomonA tall pine tree stands in the center of the frame, surrounded by blurred trees on either side, under a bright sky.© SalomonA young woman in athletic wear runs uphill on a dirt path through a lush green forest on a sunny day.© SalomonA blurry shot of a female runner in athletic wear, running uphill on a dirt path against a foggy, light blue sky.© SalomonA woman with dark hair and a light blue shirt is running and looking around with a determined expression in an outdoor setting.© Salomon
    Length: 30 s · Shots: 21 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a solitary struggle

    Before you present an idea, you need to know who has done it, and how.

    Salomon “Welcome back to earth - Running” is built on a solitary struggle. Search the library by idea to see every spot that uses it.

    Under Armour “Under Armour Phelps 90”© Under ArmourAmica Insurance “Go Together”© Amica InsuranceThe Ministry of Equality “Porn - Not to Mention Three”© The Ministry of EqualityLululemon “Frances Tiafoe”© Lululemon
    Under Armour · Amica Insurance · The Ministry of Equality · Lululemon

More from DDB

Award-winning sport commercials

Questions

Which agency made Salomon “Welcome back to earth - Running”?

DDB created it for Salomon (2024).

What awards did Salomon “Welcome back to earth - Running” win?

2 awards, including Kinsale Sharks 2024 Silver Film Craft (International) - Best Cinematography and Kinsale Sharks 2024 Silver Film Craft (International) - Best Fashion Direction.

What is the tagline of Salomon “Welcome back to earth - Running”?

“WELCOME BACK TO EARTH”

Sources for the credits and awards

web.archive.org