Scheme Engine

01 · Featured

Scheme Engine's most awarded commercial

© McDonald's© McDonald's© McDonald's© McDonald's© McDonald's© McDonald's

McDonald's “Showdown 2.0” 2025

Two basketball legends, Angel Reese and Lisa Leslie, face off in a playful, high-stakes game for a McDonald's meal, showcasing their skills and personalities.

Directed by Anthony Jamari Thomas · Wieden+Kennedy · Scheme Engine

Every shot in the library

02 · Directors

Notable directors at Scheme Engine

Who made the work, and how much of it won awards. From the credits on every spot.

• © Kraft SinglesSammy Rawal4 spots · Kraft Singles “Square It' - feat Kelis”
• © McDonald'sAnthony Jamari Thomas3 spots · McDonald's “Showdown 2.0”
• © i-DCharles Todd3 spots · i-D “The A to Z of Fitness”
• © SpanxAmirah Tajdin1 spots · Spanx “Silver Linings”
• © Taco BellKimberly Stuckwisch1 spots · Taco Bell “Feed the Beat Unofficial Halftime Show”
• © HisenseSymone Ridgell1 spots · Hisense “For The Win”

03 · Clients

Scheme Engine's clients

Every brand in the library, by award-winning work.

• McDonald's2025

  1 commercials

• Kraft Singles2022

  1 commercials

• Tonal2024

  1 commercials

• Spanx2022

  1 commercials

• Nike2023

  1 commercials

• i-D2022

  1 commercials

• Taco Bell2023

  1 commercials

• Ray-Ban Meta2024

  1 commercials

• The Bail Project2024

  1 commercials

• Converse2022

  1 commercials

• Spotify2023

  1 commercials

• My Black is Beautiful2023

  1 commercials

Also: Hisense

04 · Works with

Who Scheme Engine works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Scheme Engine

Our visual library has 13 Scheme Engine commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© McDonald'sMcDonald's “Showdown 2.0” 2025

© TonalTonal “This is personal. This is Tonal” 2024

© Ray-Ban MetaRay-Ban Meta “Smart Glasses for Living All In” 2024

© The Bail ProjectThe Bail Project “x Ad Council - Carmelo Anthony” 2024

© HisenseHisense “For The Win” 2024

Most awarded

• © McDonald'sMcDonald's “Showdown 2.0” 2025Dir. Anthony Jamari Thomas · Wieden+Kennedy
• © TonalTonal “This is personal. This is Tonal” 2024Dir. Sammy Rawal · Omelet
• © Ray-Ban MetaRay-Ban Meta “Smart Glasses for Living All In” 2024Dir. Charles Todd
• © The Bail ProjectThe Bail Project “x Ad Council - Carmelo Anthony” 2024Dir. Charles Todd
• © HisenseHisense “For The Win” 2024Dir. Symone Ridgell
• © NikeNike “Jordan - Back & Forth” 2023Dir. Anthony Jamari Thomas
• © Taco BellTaco Bell “Feed the Beat Unofficial Halftime Show” 2023Dir. Kimberly Stuckwisch
• © SpotifySpotify “RNB X” 2023Dir. Anthony Jamari Thomas
• © My Black is BeautifulMy Black is Beautiful “My Black Is Beautiful” 2023Dir. Sammy Rawal
• © Kraft SinglesKraft Singles “Square It' - feat Kelis” 2022Dir. Sammy Rawal · Johannes Leonardo
• © SpanxSpanx “Silver Linings” 2022Dir. Amirah Tajdin · GUT
• © i-Di-D “The A to Z of Fitness” 2022Dir. Charles Todd
• © ConverseConverse “Keith Haring Foundation” 2022Dir. Sammy Rawal

06 · For producers

What producers use Scheme Engine's page for

1. 01Who directs for Scheme Engine

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Scheme Engine's 13 commercials, with the agencies and awards.

   © McDonald's© Tonal© Ray-Ban Meta© The Bail Project

   Sammy Rawal · Anthony Jamari Thomas · Charles ToddOpen Scheme Engine in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Scheme Engine's work by year, brand and award in one place, and the companies with a similar body of work.

   © Macmillan© Volkswagen© New Balance© LETGO

   Similar: Iconoclast, Caviar, Love SongCompare in the library →

07 · Questions

About Scheme Engine