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commercial director

Sammy Rawal

Sammy Rawal is a commercial director. FrameThrower's visual library has 8 of their commercials (2014–2025), cut shot by shot. The work includes spots for Tonal, TalkTalk, Talk Talk and Hudson's Bay, produced most often by Scheme Engine and Believe Media, for agencies including CHI & Partners, LG2 and Johannes Leonardo.

8
Commercials in our library
2014–2025
Active

01 · Featured

Sammy Rawal's most awarded commercial

Tonal “This is Tonal” (2025), still© TonalTonal “This is Tonal” (2025), frame 2© TonalTonal “This is Tonal” (2025), frame 3© TonalTonal “This is Tonal” (2025), frame 4© TonalTonal “This is Tonal” (2025), frame 5© TonalTonal “This is Tonal” (2025), frame 6© Tonal

Tonal “This is Tonal” 2025

This ad showcases diverse individuals achieving peak physical performance with the Tonal smart gym, highlighting its personalized and adaptive workout technology.

Directed by Sammy Rawal · Believe Media US

02 · Brands

Brands Sammy Rawal has made commercials for

Every brand in the library, by award-winning work.

  • Tonal2024–2025

    2 commercials

  • TalkTalk2014

    1 commercials

  • Talk Talk2014

    1 commercials

  • Hudson's Bay2022

    1 commercials

  • Kraft Singles2022

    1 commercials

  • Converse2022

    1 commercials

  • My Black is Beautiful2023

    1 commercials

03 · Works with

Who Sammy Rawal works with

From the credits: the companies behind the spots, by number of spots.

Production companies Sammy Rawal works with

Agencies Sammy Rawal works with

04 · Work

Commercials by Sammy Rawal

Our visual library has 8 Sammy Rawal commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Tonal “This is Tonal” (2025)© TonalTonal “This is Tonal” 2025
Tonal “This is personal. This is Tonal” (2024)© TonalTonal “This is personal. This is Tonal” 2024
My Black is Beautiful “My Black Is Beautiful” (2023)© My Black is BeautifulMy Black is Beautiful “My Black Is Beautiful” 2023
Hudson's Bay “Fashion” (2022)© Hudson's BayHudson's Bay “Fashion” 2022
Kraft Singles “Square It' - feat Kelis” (2022)© Kraft SinglesKraft Singles “Square It' - feat Kelis” 2022

Most awarded

  • Tonal "This is Tonal" (2025) commercial still© TonalTonal “This is Tonal” 2025Dir. Sammy Rawal
  • Tonal "This is personal. This is Tonal" (2024) commercial still© TonalTonal “This is personal. This is Tonal” 2024Dir. Sammy Rawal · Omelet
  • My Black is Beautiful "My Black Is Beautiful" (2023) commercial still© My Black is BeautifulMy Black is Beautiful “My Black Is Beautiful” 2023Dir. Sammy Rawal
  • Hudson's Bay "Fashion" (2022) commercial still© Hudson's BayHudson's Bay “Fashion” 2022Dir. Sammy Rawal · LG2
  • Kraft Singles "Square It' - feat Kelis" (2022) commercial still© Kraft SinglesKraft Singles “Square It' - feat Kelis” 2022Dir. Sammy Rawal · Johannes Leonardo
  • Converse "Keith Haring Foundation" (2022) commercial still© ConverseConverse “Keith Haring Foundation” 2022Dir. Sammy Rawal
  • TalkTalk "Happy Boys" (2014) commercial still© TalkTalkTalkTalk “Happy Boys” 2014Dir. Sammy Rawal · CHI & Partners
  • Talk Talk "X Factor Sponsorship" (2014) commercial still© Talk TalkTalk Talk “X Factor Sponsorship” 2014Dir. Sammy Rawal · CHI & Partners

05 · For producers

What producers use Sammy Rawal's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Sammy Rawal's work and find directors with a similar style, each with every spot, agency, production company and award.

    Ben Miethke© Mercedes-BenzNick Griffiths© Stone IslandDave Meyers© Just EatSteven Brahms© Telia
    Similar to Sammy Rawal: Ben Miethke, Nick Griffiths, Dave Meyers

  2. 02Sammy Rawal's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 8 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Tonal “This is Tonal”© TonalTonal “This is personal. This is Tonal”© TonalMy Black is Beautiful “My Black Is Beautiful”© My Black is BeautifulHudson's Bay “Fashion”© Hudson's Bay
    8 commercials, 0 award-winning

06 · Questions

About Sammy Rawal

What commercials has Sammy Rawal directed?+

8 in the library, 2014–2025, including Tonal “This is Tonal”, Tonal “This is personal. This is Tonal”, My Black is Beautiful “My Black Is Beautiful” and Hudson's Bay “Fashion”.

Which production company does Sammy Rawal work with?+

Most often Scheme Engine (4 spots), also Believe Media, Revolver and Believe Media US.

Which agencies has Sammy Rawal worked with?+

CHI & Partners (2), LG2 (1), Johannes Leonardo (1) and Omelet (1).

Which directors have a similar style to Sammy Rawal?+

Ben Miethke, Nick Griffiths, Dave Meyers, Steven Brahms and Camille Summers-Valli, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Sammy Rawal: matched by the ideas, tone and categories of their commercials.