CHIEF.

01 · Featured

CHIEF.'s most awarded commercial

© Lokelma© Lokelma© Lokelma© Lokelma© Lokelma© Lokelma

Clio Awards Silver 2023

Lokelma “Under a Rock” 2023

In a 1960s hospital, doctors and nurses struggle with outdated methods to treat hyperkalemia, until a modern woman appears, revealing new solutions.

Directed by Nate Camponi · CHIEF.

Every shot in the library

02 · Directors

Notable directors at CHIEF.

Who made the work, and how much of it won awards. From the credits on every spot.

• © Lokelma1 award-winningNate Camponi30 spots · Lokelma “Under a Rock”
• © Ben's OriginalOlivier Richomme7 spots · Ben's Original “Keep It Original”
• © BBCBen Tonge5 spots · BBC “Get Your Kit On for Sport Relief”
• © Alton TowersYoni Weisberg5 spots · Alton Towers “She just wants to play”
• © Lastminute.comNot a Robot3 spots · Lastminute.com “Bus”
• © IcelandChris Cottam2 spots · Iceland “Not Yet Noddy”
• © BrightHRCris Mudge1 spots · BrightHR “Bright HR - Harry's Back”
• © LNERHenry Littlechild1 spots · LNER “Freedom All the Way”
• © David Lloyd clubsLiam & Grant1 spots · David Lloyd clubs “2020 TVC”
• © Karen BettsChloe Victoria Hughes1 spots · Karen Betts “KB Pen”
• © Dr. OetkerMarc Ingham1 spots · Dr. Oetker “Chicago Town Pizza”

03 · Clients

CHIEF.'s clients

Every brand in the library, by award-winning work.

• Lokelma2023

  1 commercials · 1 award-winning

• M&S Food2024–2025

  18 commercials

• M&S2025–2026

  4 commercials

• Screwfix2020

  3 commercials

• Lastminute.com2024

  3 commercials

• BBC2020–2023

  2 commercials

• JET2023–2025

  2 commercials

• BrightHR2022

  1 commercials

• LNER2026

  1 commercials

• Ben's Original2025

  1 commercials

• Iceland2023

  1 commercials

• David Lloyd clubs2020

  1 commercials

Also: Comic Relief, Alton Towers, Karen Betts, Papa Johns, Dr. Oetker, Pukka, Brittany Ferries, Stagecoach, Wind, Jason's Sourdough, Geely, Yeo Valley Organic

04 · Works with

Who CHIEF. works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

CHIEF.'s awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Clio Awards

  .

06 · Work

Commercials by CHIEF.

Our visual library has 57 CHIEF. commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© LNERLNER “Freedom All the Way” 2026

© Comic ReliefComic Relief “Take Yourself Funny For Money” 2026

© Karen BettsKaren Betts “KB Pen” 2026

© Papa JohnsPapa Johns “Sourdough” 2026

© M&SM&S “Farm to Foodhall with Tom Kerridge “Iberico Pork” 2026

Most awarded

• © LokelmaLokelma “Under a Rock” 2023Dir. Nate CamponiClio Awards Silver 2023
• © LNERLNER “Freedom All the Way” 2026Dir. Henry Littlechild · McCann Manchester
• © Comic ReliefComic Relief “Take Yourself Funny For Money” 2026Dir. Chris Cottam · Meanwhile
• © Karen BettsKaren Betts “KB Pen” 2026Dir. Chloe Victoria Hughes · Propaganda
• © Papa JohnsPapa Johns “Sourdough” 2026Dir. Nate Camponi · Bicycle
• © M&SM&S “Farm to Foodhall with Tom Kerridge “Iberico Pork” 2026Dir. Nate Camponi
• © M&SM&S “Farm to Foodhall” 2026Dir. Nate Camponi
• © M&SM&S “Eat Well” 2026Dir. Yoni Weisberg
• © Ben's OriginalBen's Original “Keep It Original” 2025Dir. Olivier Richomme · T&P
• © JETJET “JET - Carousel” 2025Dir. Yoni Weisberg · Isobel
• © M&S FoodM&S Food “Brain Ball” 2025Dir. Yoni Weisberg · M&S Food Creative
• © Brittany FerriesBrittany Ferries “Uncommon Holidays” 2025Dir. Olivier Richomme · McCann
• © StagecoachStagecoach “We've Got You” 2025Dir. Nate Camponi · Supersonic
• © WindWind “The Weather Catcher” 2025Dir. Olivier Richomme · McCann
• © Jason's SourdoughJason's Sourdough “An Every Day Obsession” 2025Dir. Olivier Richomme · Finn
• © GeelyGeely “The Geely EX5 - Comfort that’s always there for you” 2025Dir. Olivier Richomme · M3
• © M&SM&S “Farm To Foodhall” 2025Dir. Nate Camponi
• © Marks and SpencerMarks and Spencer “M&S x Tom Kerridge Kitchenware” 2025Dir. Nate Camponi
• © Yeo Valley OrganicYeo Valley Organic “Delicious is at the heart of everything we do” 2024Dir. Olivier Richomme · McCann
• © William HillWilliam Hill “We’re Cheltenham Ready” 2024Dir. Nate Camponi · Super Sonic
• © RubiconRubicon “Release the Sunshine” 2024Dir. Nate Camponi · IMA-HOME
• © POWRPOWR “The Climb” 2024Dir. Olivier Richomme · McCann
• © HyundaiHyundai “Petrolheads” 2024Dir. Nate Camponi
• © Lastminute.comLastminute.com “Bus” 2024Dir. Not a Robot · Trouble Maker

07 · For producers

What producers use CHIEF.'s page for

1. 01Who directs for CHIEF.

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind CHIEF.'s 57 commercials, with the agencies and awards.

   © Lokelma© LNER© Comic Relief© Karen Betts

   Nate Camponi · Olivier Richomme · Ben TongeOpen CHIEF. in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   CHIEF.'s work by year, brand and award in one place, and the companies with a similar body of work.

   © City of Melbourne© The All England Lawn Tennis Club© Anthropic© Zyxel Networks

   Similar: By All Means, The Mayda Creative Co. US, Biscuit FilmworksCompare in the library →

08 · Questions

About CHIEF.