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Nike “The Wall” 1994

Nike “The Wall” (1994) is a Nike commercial directed by Joe Pytka for Wieden+Kennedy, produced by PYTKA. It won 14 awards, including Cannes Lions 1995 Film Gold, Epica 1994 Epica d'Or (Film Grand Prix) and Clio 1995 Gold — Television/Cinema / Apparel/Fashion.

Giant soccer players come to life on city walls around the world, playing an epic game that shatters buildings and captivates onlookers.

Video: PYTKA on Vimeo

Shot by shot

  1. A wide shot of the Eiffel Tower and a bridge over the Seine River in Paris, with dramatic, sun-drenched clouds in the sky.© Nike0:01
  2. A wide shot of the Eiffel Tower and other buildings silhouetted against a dramatic, cloudy sky at dusk, with a hot air balloon rising in the distance.© Nike0:05
  3. A low-angle shot of a building with a large mural of two soccer players, one in a red jersey and one in a white jersey, with a Nike logo visible on the building.© Nike0:08
  4. A giant soccer player mural on a brick building kicks a soccer ball into the sky, with a Nike logo visible on the wall.© Nike0:14
  5. A wide shot of a historic building with an arched entrance and a lamppost against a blue sky in a European city.© Nike0:19
  6. A large billboard on a building in a European city shows three soccer players as paper peels off, revealing the players underneath.© Nike0:23
  7. A soccer ball flies towards a large billboard featuring a soccer player, as the ball hits the billboard and shatters it in a city square.© Nike0:26
  8. A wide shot of Times Square at dusk, with many cars and pedestrians, and bright billboards illuminating the scene.© Nike0:29
  9. Two male soccer players, one in a striped jersey and one in a blue jersey, are playing soccer on a large billboard in a city at night.© Nike0:31
  10. An aerial view of a city beach with mountains in the background at dusk, showing buildings along the coastline.© Nike0:34
  11. A wide shot of a dark city skyline with historic buildings and streetlights, under a dramatic sky with orange clouds at dusk.© Nike0:38
  12. A red neon Nike logo sign is affixed to a brick wall at night, then a blue energy blast hits it.© Nike0:42

Stills © Nike. Made by Wieden+Kennedy, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Soccer players on murals come to life and play, breaking the fourth wall.

larger than lifeurban transformationmagical realismbreaking the fourth wallglobal journeysports spectacle

The cut

Length
46 s
Shots
36
Average shot
1.3 s
Format
mixed

What creatives use Nike “The Wall” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “The Wall”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of the Eiffel Tower and a bridge over the Seine River in Paris, with dramatic, sun-drenched clouds in the sky.© NikeA wide shot of the Eiffel Tower and other buildings silhouetted against a dramatic, cloudy sky at dusk, with a hot air balloon rising in the distance.© NikeA wide shot of a historic building with an arched entrance and a lamppost against a blue sky in a European city.© NikeA large billboard on a building in a European city shows three soccer players as paper peels off, revealing the players underneath.© Nike
    Frames from Nike “The Wall”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “The Wall” in order, with its length, framing and what happens in it.

    A wide shot of the Eiffel Tower and a bridge over the Seine River in Paris, with dramatic, sun-drenched clouds in the sky.© NikeA wide shot of the Eiffel Tower and other buildings silhouetted against a dramatic, cloudy sky at dusk, with a hot air balloon rising in the distance.© NikeA wide shot of a historic building with an arched entrance and a lamppost against a blue sky in a European city.© NikeA large billboard on a building in a European city shows three soccer players as paper peels off, revealing the players underneath.© NikeA soccer ball flies towards a large billboard featuring a soccer player, as the ball hits the billboard and shatters it in a city square.© NikeA wide shot of Times Square at dusk, with many cars and pedestrians, and bright billboards illuminating the scene.© Nike
    Length: 46 s · Shots: 36 · Average shot: 1.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a larger than life

    Before you present an idea, you need to know who has done it, and how.

    Nike “The Wall” is built on a larger than life. Search the library by idea to see every spot that uses it.

    Nike “I Got It”© NikeAll* In Action Fund “The Trial”© All* In Action FundDeliveroo “Eat More Amazing”© DeliverooQantas “Billboard”© Qantas
    Nike · All* In Action Fund · Deliveroo · Qantas

More commercials by Joe Pytka

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “The Wall” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Wieden+Kennedy.

Which agency made Nike “The Wall”?

Wieden+Kennedy created it for Nike (1994).

What awards did Nike “The Wall” win?

14 awards, including Cannes Lions 1995 Film Gold, Epica 1994 Epica d'Or (Film Grand Prix), Clio 1995 Gold — Television/Cinema / Apparel/Fashion and Clio 1995 Gold — Television/Cinema / Direction- Visual Style.

Sources for the credits and awards

en.wikipedia.orgaicpawards.comdandad.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.org