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Kodak “The Gallery” 2005

Kodak “The Gallery” (2005) is a Kodak commercial directed by Joe Pytka for Ogilvy & Mather, produced by PYTKA. It won one award: LIA 2005 Winner — TV/Cinema / Corporate Video.

A museum guide teaches children that photographs are not just images but living memories that tell stories and connect generations, emphasizing the importance of preserving them.

Video: PYTKA on Vimeo

Shot by shot

  1. A young boy in a striped shirt and khaki pants walks through a modern art gallery with white walls, looking at various framed photographs.© Kodak0:00
  2. A young woman with short brown hair views a large black and white photograph of two excited children in a brightly lit art gallery.© Kodak0:07
  3. The rusted railing of the sunken Titanic ship is seen underwater, covered in marine growth, with dark water in the background.© Kodak0:17
  4. A man in a suit points to a young girl holding leashes for many dogs in a bright art gallery.© Kodak0:24
  5. A young girl with light brown hair looks up with a curious expression, her face illuminated by natural light against a bright, slightly blurred background.© Kodak0:47
  6. A baby, a young girl, and a woman are seen in a series of overlapping, fading photographs, showcasing different stages of life.© Kodak0:56
  7. A newlywed couple, a woman in a white wedding dress and a man in a black suit, walk down steps outside a white building.© Kodak1:04
  8. A male teacher in a suit stands in a bright hallway, gesturing to a group of diverse children gathered around him, as if on a field trip.© Kodak1:12
  9. A group of male ice hockey players in blue, red, and white uniforms celebrate a goal on the ice rink, with a crowd in the background.© Kodak1:18
  10. A young girl with brown hair looks up with an open mouth, her face illuminated by bright light.© Kodak1:24
  11. A young Black girl with curly hair looks up at the camera, superimposed over a vintage photo of male runners on a track.© Kodak1:38
  12. A young Black boy with curly hair and colorful overalls looks directly at the camera, surrounded by a collage of diverse family photographs.© Kodak1:43

Stills © Kodak. Made by Ogilvy & Mather, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Photographs are living memories that speak, connecting past and present generations.

Tagline: “KEEP IT FOREVER. KEEP IT KODAK.”

children's curiositymagical realismhistorical imageryintergenerational connectionpersonification of objectseducational tour

The cut

Length
120 s
Shots
66
Average shot
1.8 s

What creatives use Kodak “The Gallery” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kodak “The Gallery”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a striped shirt and khaki pants walks through a modern art gallery with white walls, looking at various framed photographs.© KodakA young woman with short brown hair views a large black and white photograph of two excited children in a brightly lit art gallery.© KodakThe rusted railing of the sunken Titanic ship is seen underwater, covered in marine growth, with dark water in the background.© KodakA man in a suit points to a young girl holding leashes for many dogs in a bright art gallery.© Kodak
    Frames from Kodak “The Gallery”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kodak “The Gallery” in order, with its length, framing and what happens in it.

    A young boy in a striped shirt and khaki pants walks through a modern art gallery with white walls, looking at various framed photographs.© KodakA young woman with short brown hair views a large black and white photograph of two excited children in a brightly lit art gallery.© KodakThe rusted railing of the sunken Titanic ship is seen underwater, covered in marine growth, with dark water in the background.© KodakA man in a suit points to a young girl holding leashes for many dogs in a bright art gallery.© KodakA young girl with light brown hair looks up with a curious expression, her face illuminated by natural light against a bright, slightly blurred background.© KodakA baby, a young girl, and a woman are seen in a series of overlapping, fading photographs, showcasing different stages of life.© Kodak
    Length: 120 s · Shots: 66 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Kodak “The Gallery” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Joe Pytka

More from Ogilvy & Mather

Award-winning tech commercials

Questions

Who directed the Kodak “The Gallery” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Ogilvy & Mather.

Which agency made Kodak “The Gallery”?

Ogilvy & Mather created it for Kodak (2005).

What awards did Kodak “The Gallery” win?

1 awards, including LIA 2005 Winner — TV/Cinema / Corporate Video.

What is the tagline of Kodak “The Gallery”?

“KEEP IT FOREVER. KEEP IT KODAK.”

Sources for the credits and awards

web.archive.org