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Kenwood “70s Dance Show” 1995

Kenwood “70s Dance Show” (1995) is a Kenwood commercial directed by Joe Pytka for Citron, produced by PYTKA. It won 3 awards, including Clio 1995 Silver — Television/Cinema / Home Furnishings/Appliances, D&AD 1995 Wood Pencil — TV & Cinema Commercials / up to and including 30 Seconds and AICP Show 1995 Honoree Agency Art Direction.

A 70s disco singer and dancers illustrate that listening to music on anything but a Kenwood system is a disservice to the music itself.

Video: PYTKA on Vimeo

Shot by shot

  1. A female singer in a long orange dress stands on a circular stage while a crowd of people in 70s attire dance around her under disco balls.© Kenwood0:01
  2. A woman with big curly red hair and an orange outfit sings into a microphone on a stage with red and white striped background.© Kenwood0:03
  3. A man and a woman with afros and 70s attire dance on a stage with colorful circular backdrops.© Kenwood0:05
  4. A woman with big red curly hair and an orange dress holds a microphone and gestures with her hand on a stage with red geometric shapes.© Kenwood0:06
  5. A blonde woman with heavy eye makeup and a patterned top looks up, then down, as she dances in a 70s-themed disco with other dancers.© Kenwood0:07
  6. A woman with big curly hair in an orange jumpsuit sings into a microphone on a stage, surrounded by a small audience.© Kenwood0:09
  7. A group of three Black dancers with afros and 70s attire dance energetically in a studio void with a purple background.© Kenwood0:12
  8. A woman with big curly red hair and an orange jumpsuit sings into a microphone on a stage with red and grey backdrops.© Kenwood0:14
  9. A man and a woman in 70s disco attire dance energetically in a brightly lit studio with disco balls and geometric shapes.© Kenwood0:16
  10. A woman with big curly hair and an orange top sings into a microphone on a stage with text overlay.© Kenwood0:17
  11. A woman in a red crop top and a man in a green and orange shirt dance on a stage with a glittery background, with text overlay.© Kenwood0:19
  12. A person with a large red wig and orange dress sings into a microphone on a colorful stage with large circular lights in the background.© Kenwood0:22

Stills © Kenwood. Made by Citron, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bad sound quality makes good music unlistenable.

Tagline: “DO THE MUSIC JUSTICE.”

70s disco aestheticexaggerated performancedirect address to audiencemusical parodyvisual metaphor

The cut

Length
31 s
Shots
17
Average shot
1.9 s

What creatives use Kenwood “70s Dance Show” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kenwood “70s Dance Show”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female singer in a long orange dress stands on a circular stage while a crowd of people in 70s attire dance around her under disco balls.© KenwoodA woman with big curly red hair and an orange outfit sings into a microphone on a stage with red and white striped background.© KenwoodA man and a woman with afros and 70s attire dance on a stage with colorful circular backdrops.© KenwoodA woman with big red curly hair and an orange dress holds a microphone and gestures with her hand on a stage with red geometric shapes.© Kenwood
    Frames from Kenwood “70s Dance Show”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kenwood “70s Dance Show” in order, with its length, framing and what happens in it.

    A female singer in a long orange dress stands on a circular stage while a crowd of people in 70s attire dance around her under disco balls.© KenwoodA woman with big curly red hair and an orange outfit sings into a microphone on a stage with red and white striped background.© KenwoodA man and a woman with afros and 70s attire dance on a stage with colorful circular backdrops.© KenwoodA woman with big red curly hair and an orange dress holds a microphone and gestures with her hand on a stage with red geometric shapes.© KenwoodA blonde woman with heavy eye makeup and a patterned top looks up, then down, as she dances in a 70s-themed disco with other dancers.© KenwoodA woman with big curly hair in an orange jumpsuit sings into a microphone on a stage, surrounded by a small audience.© Kenwood
    Length: 31 s · Shots: 17 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a exaggerated performance

    Before you present an idea, you need to know who has done it, and how.

    Kenwood “70s Dance Show” is built on a exaggerated performance. Search the library by idea to see every spot that uses it.

    Adidas “Brazilian”© AdidasToyota Australia “Legendary Moments - Smother”© Toyota AustraliaOld Spice “Odor Block”© Old SpiceIKEA UK & Ireland “Hustle Bro”© IKEA UK & Ireland
    Adidas · Toyota Australia · Old Spice · IKEA UK & Ireland

More commercials by Joe Pytka

Award-winning home commercials

Questions

Who directed the Kenwood “70s Dance Show” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Citron.

Which agency made Kenwood “70s Dance Show”?

Citron created it for Kenwood (1995).

What awards did Kenwood “70s Dance Show” win?

3 awards, including Clio 1995 Silver — Television/Cinema / Home Furnishings/Appliances, D&AD 1995 Wood Pencil — TV & Cinema Commercials / up to and including 30 Seconds and AICP Show 1995 Honoree Agency Art Direction.

What is the tagline of Kenwood “70s Dance Show”?

“DO THE MUSIC JUSTICE.”

Sources for the credits and awards

aicpawards.comdandad.orgweb.archive.org